I don't recognize this certificate issued by the Electronic Commerce Association for the following reasons:

1. At present, there are dozens of domestic self-media platforms, and there are also many foreign self-media platforms. Even if the domestic mainstream and non-mainstream self-media platforms are subdivided, then big fish, hundreds of schools, penguins and headlines should be regarded as mainstream self-media platforms. Now this certificate is jointly issued by Big Fish and China Electronic Commerce Association. Are other media platforms recognized?

2. New media operation and self-media operation are two concepts. For example, what an editor of WeChat official account does should belong to new media operation, but a writer who publishes articles on big fish should belong to self-media operation. Their duties are different. Can a "new media operator" certification really cover both new media and self-media?

3. In the official notice of China Electronic Commerce Association, the self-media working committee and the new media working committee are two different departments, which shows that China Electronic Commerce Association still distinguishes new media and self-media as two different concepts.

4. With regard to the training materials specified in this certification, I don't deny the marketing ability of Uncle Akiba, the author of this book, but this series covers Weibo, WeChat, community, copywriting, webcasting, self-media platform and other fields, so I think this set of books is more suitable for online marketing training than for new media or self-media training and teaching.

For the above four reasons, I don't recommend you to spend thousands of dollars to get this certificate for the time being. Of course, you don't have to worry that you can't engage in new media or self-media work without this certificate.

Because in the introduction of this certificate, it is clearly stated that this certificate is "evaluation of the professional skill level of new media operators", and it is only a certificate of "level test", not a certificate of "industry access".