The training industry is undoubtedly the most attractive cake in the market today. While other traditional industries are gradually entering the era of low profit, the training industry attracts more and more people to invest in running schools with the huge profit model of "low input and high output". In foreign countries, corporate trainers are called "diamond professions". With the integration of the world economy and the rapid and sustainable development of China's economy, it is imperative to promote the country's high attention to vocational training and the needs of enterprises for training. Especially in 2009, when the financial crisis intensified, enterprise training seemed to be a life-saving straw to revitalize enterprises.

Since China's entry into the WTO, the competition for commodities has become increasingly fierce, and many unsuitable problems have appeared in China enterprises. Under the conflict of different cultures, in some foreign companies, the problem of low quality of domestic employees first appeared, and the best way to solve this problem is to carry out enterprise training. In this situation, a new occupation-enterprise trainer has emerged in China.

Undoubtedly, the purpose of enterprise training is to improve the overall competitiveness of enterprises and cultivate more talents to meet the needs of market economy development. As the saying goes, "To teach a person a glass of water, he must have a bucket of water". Obviously, as an enterprise trainer to carry out enterprise training, first of all, you must be the elite of the professional, professional and standardized high-quality talent team. Otherwise, it will reduce the quality of training and even mistake people for enterprises. So, how do we define enterprise trainers? What are the necessary conditions for enterprise trainers to be qualified and take on the heavy responsibility of enterprise training?

Some people classify him as a teacher, but the object of teaching is not students but enterprise employees; Some people think that he is a thinker and philosopher who can give guidance to enterprises, and an expert who faces some situations that need to be changed or problems that need to be solved.

Although both views have some truth, it is only from one side to judge enterprise trainers, and "those who can combine economic and technological development and employment requirements, research and develop new vocational (post) training programs, master and apply modern training concepts and means, plan and develop training programs, formulate and implement training plans, and engage in training consultation and teaching activities" are the most scientific and scientific for enterprise trainers.

In recent years, the domestic training market has developed rapidly, but from the perspective of the whole domestic enterprise trainer market, the number and quality of trainers in enterprises or social training institutions can not meet the needs of enterprise human resource capacity building. According to insiders, there are only more than 5,000 people in China who have the qualification certificate of enterprise trainers. Therefore, it is becoming more and more urgent to train a group of enterprise trainers who understand management and can organize effective training. Although the demand for corporate trainers is in short supply, it is becoming more and more difficult to become corporate trainers with the assessment and certification of corporate trainers' qualifications and the constant standardization of the training market.