I. Content construction
What is the core of a successful website? This is the content, how to build it, and the following are the points:
1, providing content
Content is generated around the needs of users. Through data analysis and market research, it is the main direction to analyze users' behavior, determine users' needs and provide users with useful content.
2. Encourage users to contribute content.
The construction of content was originally for operators to create content and attract users. When the website has a certain popularity, what must be done is the daily maintenance and management of the content, mainly through operational strategies to stimulate users to continuously create more.
More content, through continuous circulation, brings new users and produces more content.
3, mining loyal users:
After the product is mature, a management system can be implemented, mainly the communication community, so that loyal users can manage communication, guide users to maintain, and make the content and discussion targeted.
Second, the user maintenance
User maintenance is to manage the relationship between products and user groups. The community website explains the following points:
1. Establish and improve the help system and issue friendly product announcements.
2, timely solve the problem of user feedback, to provide them with better service (customer service).
3. Actively invite users to experience and try new products, and let users participate in our website.
4. Set up virtual system and hierarchical system reasonably, and optimize and improve them in operation.
5. When making friends in the community, there will be some emotional problems between users. It is necessary to adjust the contradictions and disputes between users and reconcile the atmosphere.
6. Community administrators will have certain authority among users, so it is very important to establish a good image and let users build trust in the website. This can not only improve the loyalty of users, but also enhance the brand image of products and lay a good foundation for word-of-mouth marketing.
Third, product demand.
Although products are the work of product personnel, in the process of operation, operators have the most contact with users, so as to better understand the needs of users and constantly give suggestions to products, which is also what operators should do. The products and products planned by operators can better meet the needs of users.
Fourth, data analysis.
Data analysis is the most important part in product operation. Here are some key points:
1, and the product problems can be understood through the data.
Each product has data indicators to analyze: pv, uv, login number, membership number, posts number, reply number, etc. These data will change according to different products. By analyzing the changes in these data, you can
To understand what problems exist in the product at present and find out where the problems are, it is necessary to put forward optimization requirements for the product.
2. Users' behaviors can be understood through data.
Through some specific data indicators, it is more helpful to understand the user's behavior by analyzing the user's operation on the website, such as the pages that users like to enter and the contents that they like to watch.
Analysis can further optimize the product.
3. Documents required for data analysis
Data record form (excel) and data report (word)
Verb (abbreviation for verb) activity plan
When the product develops to a certain stage, it needs activities to maintain it. There are usually several activities. The first is to guide users to create content. The atmosphere of the second active community will increase the relationship between users; The third is through foreign cooperation.
Ways to promote product brand.
What the operator needs to do is as follows:
1. Make a half-year activity plan: get a general idea of what activities the product may need to do, and give priority to thinking in your mind. Of course, this will also change over time.
2. Activity collection: refer to other products, see what activities other products have done, and collect them for reference when making specific plans in the future.
3. Formulation of activity plan: The document contents of specific implementation plan include theme, content, time and place, purpose, award setting, description, activity input budget, etc.
4. Activity summary: summarize the completed activities and output a summary report, including the theme, time and place, purpose, realization effect, advantages and disadvantages, actual budget, etc.
Intransitive verb sales plan
In the promotion process, products need external marketing to enhance the brand image of products. Explained the following points:
1, advertising cooperation
2. Channel cooperation
3. Virus marketing
4. Event marketing
I haven't done much in marketing, just explaining a few points, hoping to learn and discuss with experienced experts.
Seven, product analysis
It is also necessary for all operators to analyze similar products.
From the product point of view: mainly learn from the advantages of other products to make up for the shortcomings of our products. Seeing more and using more can bring us more inspiration and give us better suggestions.
From the operational point of view: while using other products, think more about the operating ideas and profit models of other websites and what operating strategies to use for your own products.
Key points of product analysis: product content, user group, product style, development direction, flow, profit model, etc.
Eight. Operation summary
After doing it for a while, the operators will have some operating experience and feelings. They can record their thoughts. This is also a growing experience. If you can share, communicate, learn and communicate with your peers on the website, you can run faster and farther! !