As an MCN organization that only focuses on one field in Tik Tok, Xihai Tourism will comprehensively interpret Tik Tok's gameplay and related rules here.
I. Introduction of Tik Tok Platform
Tik Tok is a short video application owned by ByteDance, which is aimed at users all over the world. 2065438+went online in May 2007, and acquired two short video apps, Musical.ly and Flipagram, in the United States in less than one year.
Although it was banned by the United States, Indian, Indonesian, Pakistani and other countries and regions, it still could not stop the global users from loving it, and the number of downloads and active users in Tik Tok remained high.
Up to now, Tiktok has become one of the most popular applications in the world, with 2.5 billion downloads and 654.38 billion monthly active users worldwide. The monthly active users in the United States have reached 654.38+billion, while this figure was only 654.38+065.438+0 million at the beginning of 2065.438+08.
According to the intelligence data of sensor tower store, in May of 20021year, the number of TikTok downloads in Tik Tok and overseas exceeded 80 million, ranking first in the global mobile application (non-game) download list. Among them, TikTok's downloads accounted for 12%, and Tiktok Brazil's downloads accounted for 16%.
At present, the domestic short video market is gradually saturated, and it will become more and more difficult to obtain domestic traffic. However, there is great potential for increasing overseas traffic. Based on the current situation of short video in China, we can completely consider switching the domestic TikTok style to Tiktok. Overseas Tik Tok is now a blue ocean to be developed. Laying out Tiktok in advance means winning a bigger market.
Second, Tik Tok's four ways of playing.
? 1 social media matrix
Establishing social media account matrix and authenticating enterprise blue V account can help enterprises to promote more conveniently and enjoy more corporate rights and interests.
Brands can communicate with consumers more frequently and deeply, occupy users' time, strengthen users' minds, and also establish a more trusting relationship with users through private domain to show the unique personality charm of brands, so that consumers can better understand and trust brands and increase brand awareness.
Merchants can put a link in the personal profile of the home page to reverse the user to an independent station and spend in the station.
? 2 advertising? Brand takeover of open-screen advertising
Advantages:
1) You can receive the visual impact of advertisements at the first sight when users open the APP. The duration of 3-5 seconds ensures the user's concentration and reduces the probability of boredom.
2) images and videos can be selected as advertising materials,
Let the choice of brands be more diversified.
3) It is very beneficial for brand marketing to help brands get users' clicks more easily and go directly to internal or external landing pages.
The top view is super first
Advantages:
1) Advertising occupies the golden exposure entrance, and its strong visual impact leaves a deep impression on users in Tik Tok.
2) Full screen with surround sound in the first 3 seconds can give users a good immersion experience, and the brand story can be fully expressed in the last 4-60 seconds, which also gives great creative space for advertising.
3) Support users to like, comment, forward and pay attention to it, enhance the interaction between users and brands, and help brands establish deep association with users.
4) Help the brand to get user clicks more easily, and go directly to the internal or external landing page, which is beneficial to brand marketing.
Feed-in advertisement information flow advertisement
Advantages:
1) can be played automatically through full-screen video, effectively conveying brand information.
2) There are rich creative components of information flow to choose from, and eye-catching style can improve user interaction.
3) Brand exposure-guaranteed quantity purchase (contract/self-help), high-quality points establish rich associations and interactions with users.
4) Effect-driven-bidding purchase can flexibly control marketing costs, reach different marketing appeal groups and improve traffic conversion efficiency.
Hanstar Challenge Label Challenge
Advantages:
1) exclusive drainage entrance can greatly enhance brand exposure.
2) You can deeply customize brand content, freely display brand elements and highlight brand personality.
3) Users can also be highly involved, which can enhance users' goodwill towards the brand.
4) Brand stickers (optional purchase), music matching and various optimization functions are optional.
5) A variety of sales combinations and interactive gameplay to meet different marketing needs of different groups of people. People who reach the challenge can be re-marketed, and brand precipitation further enhances communication and transformation.
Brand effect advertisement
Advantages:
1) With the help of advanced intelligent video recognition technology, choose a variety of buttons and sticker styles to make videos, making the interaction more interesting. The whole activity was conducted in an interesting atmosphere.
2) It can be combined with a variety of advertising products such as Challenge to enhance user participation and help achieve marketing goals.
? The core of online celebrity marketing "red man" is to link brands and users, and to reduce users' resistance to advertisements by conveying the advantages of brands and products through opinion leaders, so as to achieve better marketing effects. Red man marketing is also partly due to the red man effect, so it is relatively easy for the audience to accept and be interested. Compared with brand-created content, consumers' trust in user-created content is 2.4 times higher. The influence of online celebrity-generated content on purchase decision. Nearly 80% people said that UGC had a great influence on their purchase decision.
? 4 Little Yellow Car At present, "Little Yellow Car" has been opened in Indonesia, Britain and the United States.
The way of selling in Indonesia and Britain is to show the products by making short videos or live broadcasts, and insert the product anchor in these videos, which is what we often call the little yellow car. If users are interested in the products shown in the video, they can click on the details page of Xiaohuangche to purchase.
The sales method in the United States is slightly different, which is somewhat similar to our merchandise window in Tik Tok. Merchants can quickly import their own independent products into Tik Tok stores through authorization. A shopping label will appear on the profile page of the merchant's Tik Tok account, so consumers can browse the goods without leaving Tik Tok and go directly to the merchant's online shop to check out.
If a brand wants to generate long-term sales, it must be constantly seen by consumers. Tik Tok is an ideal place to enhance brand exposure.
Ultra-large flow+ultra-high viscosity+high consumption users +Tik Tok's replicable "interest e-commerce" successful model = Tik Tok's future super liquidity.
As a professional MCN organization focusing on Tik Tok, Xihai Tourism aims to provide clients with related services such as agency operation, advertising account opening, online celebrity marketing and personal training. And help the brand to go out to sea with refined services to help sellers seize opportunities.