Generally speaking, the market demand is large, and the current situation of the industry shows a trend of supply exceeding demand; Hand-painted training belongs to an emerging industry; The risk of running a school is small and the start-up capital is low; As far as hand-drawing skills are concerned, it is not difficult to get started. The key to the problem is whether the level is professional or not. Therefore, anyone who has a certain level of professional hand painting, venture capital and network foundation can enter this industry. Based on these factors, there are many hand-drawn training institutions in China. There are more and more hand-painted institutions, which also leads to more and more fierce competition in the hand-painted training market.
The competition of high-level training institutions is the competition of brand reputation, while the competition of low-level training institutions lies in the competition of students.
And some well-known training institutions, with the advantage of entering the market earlier, have gained a good market share and established their own position in the early stage of the development of hand-drawn training market. Marketing methods have matured year by year, but the actual level of software and hardware is seriously inconsistent with marketing propaganda, hardware facilities are becoming more and more perfunctory, and the level of teachers is getting worse. They only rely on the credit books of previous years to support the enrollment work, and the backbone of institutional operation is mainly marketing, ignoring the most essential hand-painted teaching level. In online publicity, we turn a blind eye to students' criticisms and suggestions, constantly hire cyber gunmen on the network side, attack major competitors, and create false online word-of-mouth, which leads to the mixed reputation of independent brands and disrupts the normative system of the whole industry. This is vicious competition among institutions.