Course outline:
Ali's in. Let's go.
1, understand the current situation of Alibaba and the essence of B2B market; System learning entry process, account application and registration, and matters needing attention in background operation.
2. Product uploading, creating five-star products, commodity classification, and sample setting (releasing better five-star products, analyzing categories by ranking, and classifying major issues by product testing).
3. Learn the use of B2B customer service tools, customer service pre-sales preparation, B2B customer service points, B2B delivery and operation processes.
4, the use of business assistants and matters needing attention, the release skills and methods of Cheng Xin Bao, and the rational use of various basic tools.
Alibaba transaction management
Digitally operate Alibaba, reduce unnecessary costs, quickly find shop problems, learn to analyze and solve shop situations, and rationalize operations based on industry data and own shop data.
Alibaba store decoration
1, familiar with the functions of various software tools, mastering the functions of special effect filters, comprehensive application of image creation, editing and retouching tools, post-processing skills of images, baby display image design, and online shop advertising design.
2. Learn shop decoration, master children's knowledge of shop decoration, understand the design of product description and introduction pages, make high-conversion detail pages, and rationally lay out shop home pages and B2B visual display systems.
3. Mainly study the post-processing skills of pictures such as product extraction, color correction, product repair and product beautification. More copywriting, with pictures and texts, allows you to learn to beautify Alibaba stores.
4. Understand the case analysis and practical operation of the visual effect of the store. Learn how to design promotional posters, design details of high conversion products and improve the conversion rate of stores.
Alibaba's actual operation promotion
1. Master Ali's activity system and rules, master the main points of activities, improve the effect of activities through learning, and quickly increase the order volume and store visibility.
2. Use SEO to get free traffic outside the station, cleverly increase a lot of free traffic, and integrate resources to do network-wide marketing. Form product exposure and increase order quantity.
3. Introduction of official activities, registration entrance and matters needing attention, understanding the system and rules of activities, controlling the main points of activities, improving the effect of activities through learning, and rapidly increasing the order volume and popularity.
4. Digitally operate Alibaba, reduce unnecessary costs, quickly find shop problems, learn to analyze and solve shop situations, and rationalize operations based on industry data and own shop data.
5. Sort out the direction of e-commerce efforts as a whole, analyze keywords, determine keyword categories and commodity attributes, and pay attention to online transactions.
Online sales of baby and gold stalls
Master the operation and optimization of Ali's paid promotion tools, understand the operating principles of online sales treasure, standard king, gold booth, follow-up and special promotion tools, improve the effect of activities through learning, and quickly improve the order volume and store visibility.
Alibaba Search Sorting Rules (SEO)
The content of the title design mainly explains how to optimize the title and improve the natural flow and accurate flow of the store through the actual case analysis, and at the same time explains in detail the factors that affect the ranking, so that everyone can fully grasp the ranking rules of Ali search, play the ranking rules well and do a good job in store drainage.
Free promotion inside and outside Alibaba Station
Want to know how to promote it on 1688 without spending money? Want to know what kind of promotion can drain and increase sales? Teach you how to promote the combination boxing inside and outside the station. Use SEO to get free traffic outside the station, skillfully increase a lot of free traffic, and integrate resources to do network-wide marketing.
Alibaba activity planning
Master the system and rules of Ali activities, master the main points of activities, improve the effect of activities through learning, and quickly improve the order volume and store visibility.
Alibaba data analysis
It is important for store operation to adjust the strategy according to the data. How to make rational use of the attracted traffic and carry out related marketing, so as to achieve the marketing effect. In the course, through data analysis, the strategic plan will be given accurately, thus improving the exposure and flow of the store.
Ali customer service management
Learn the application of basic customer service tools in Alibaba platform, the use and precautions of business assistants, the skills and methods of baby release, the order-taking process before customer service, and the promotion skills in the process of sales and after-sales service.