Take a new media business school partner to grind classes in Beijing.

Doing training is a systematic project. Although I have written a series of related articles, there are still many details to talk about, especially in the light of the development of the times.

Trainers need to package themselves, and how to package them is no secret. However, I personally feel that our internal grinding course summary should be the most comprehensive in the industry at present, so I will share it with you today.

The self-packaging of trainers can be divided into personal packaging and course packaging. Today, I will talk about personal packaging.

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Self-packaging is not a derogatory term, the essence is how to improve yourself from the structure.

First, let's see what details the lecturer should introduce himself.

1 Position: For example, I am the founder of New Media Business School, and my partners can be course development director, chief lecturer, gold medal lecturer and contracted lecturer in turn. ....

Title: For example, I am an associate professor in a university. For friends who are not in college, I can find a visiting professor in college (this is more difficult) and a XX tutor outside school (this is easier). Like me, I am also a private tutor of China Europe Business School.

Education: The next level of education is doctor studying abroad, doctor from a famous domestic school and doctor's master's degree, not to mention that you can be cheung kong graduate school of business, a dean of China Europe Business School.

4 Certification: For example, the teachers of New Media Business School have the gold medal lecturer certification of E-commerce Association, and the certificate is the first internationally recognized or the second domestically recognized. Don't lower the level certification. So the lecturer has to study hard to get the certificate.

5 Honor: For example, a magazine writer, a newspaper columnist and Zhihu signed up to answer questions, but at present, personally, the network platforms worth writing are limited to Tencent, Ali, Baidu, JD.COM, Today's Headline, Zhihu, Xing Hang, Get and Himalayan FM, and others are not necessarily familiar to ordinary people.

6 Books: The more books published, the better the quality and the best seller. For example, after my new book "Practical Handbook of Community Marketing" went on the market, its reputation was very good, and its sales volume has become the first in the same field.

7 customers: it is ideal to teach a large number of customers with high quality and good reputation. Customer quality refers to the top 500 foreign enterprises, top 500 state-owned enterprises, top 500 private enterprises, government universities, important institutions and industry associations, and guests of high-level forums.

Class on Line 8: Teachers who attend classes on the mainstream platform development line will get extra points, especially those who attend classes on the explosion line. At least 1 0,000 people were sold at the beginning of the explosion class, right?

9 course: that is, the name of your offline lecture course, the industry reputation, characteristics and number of people covered by the course can be written.

10 social identity: such as XXX volunteer, XXX representative, vice chairman of XXX Federation of Industry and Commerce, and member of XXX organization. These social identities are in turn the priority of organizations or identities within the system, and the priority of NGOs.

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It must be admitted that you are not good-looking. Being a trainer is a disadvantage.

Today is a world of looking at faces, and trainers should attach great importance to their personal image photos.

I will also do a structured combing of my personal image. I will help you make the face value and structure myself.

1 official image photo, including the whole body, chest circumference, sideways and big head.

2 lecturer forced photos: all kinds of photos taken with big coffee, attending high-level forums and training courses.

Life photos of lecturers: photos that make everyone feel that you have a flesh-and-blood side.

Lecturer's promotional photos: all kinds of gestures and expression photos needed for the lecture, the background should be clean, and all kinds of posters should be designed with good P pictures.

5 Instructor's teaching photos: Important training photos should be taken, such as photos during lectures, photos of student interaction, and photos of group photos. It is best to have banners to record training classes.

6 lecturer short video: short video of important lecture content, which is wonderful and short, so as to facilitate customers to understand the actual combat level of lecturers.

These photos will be used for WeChat tweets, online headlines, book covers, PPT courseware self-introduction, Yi Labao, offline background wall posters, friends circle posters (at least 9 in Jiugongge), personal avatars and community sharing. ......

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Today's lecturers should also take the Internet seriously. If they don't pay attention to online brands, they will suffer big losses.

Trainers don't play the Internet much, but it's wrong not to pay attention to the Internet.

Name 1: You must have at least one real name. If your real name doesn't sound good, give it a stage name, but it should be formal. Everyone feels that it is in line with the identity of a trainer, and it is consistent with platforms such as Weibo, WeChat WeChat official account and WeChat Friends Circle.

2 explosive articles: You wrote 65438+ million+explosive articles in your professional field. If you can't get in touch with them on your own platform, you will write a classic and recommend it to those in need repeatedly on different occasions. At that time, it will accumulate to 65438+ million+,or submit it to the big platform for explosion.

3 golden sentences: A trainer without golden sentences is an unqualified trainer. What you need is a golden sentence package.

E-book: If your book has an electronic version, it is best. If not, you can share your knowledge system into an e-book version.

5 emoticons: Live emoticons should be standard.

6 fan base: trainers who don't understand the community and don't use community communication are very disadvantaged.

Well, that's all for today. When you are free later, write down how to package the course outline.