Operation and investment promotion
Like the traditional real estate industry, strong liquidity is also one of the characteristics of the industry that has evolved into industrial real estate in the past two years. A similar resignation phenomenon will be staged around the Spring Festival every year. But the difference is that the former chooses to leave, and more is to explore new business opportunities and development platforms. However, the tide of leaving industrial real estate is mixed with a lot of helplessness.
Because, in another year, when it comes to "accounting", the boss will have to calculate the performance with the employees. Everyone is happy if they behave well, but they can only accept punishment if they behave badly. However, how many sales operators in this industry have a decent performance this year?
The reason lies in the big environment this year. High-end manufacturing returned to developed countries, while low-end manufacturing moved to Southeast Asia and India. China's manufacturing industry is facing an embarrassing survival period of transformation and upgrading. The real economy is sluggish, financial loans are difficult, and the growth rate of real estate is declining. Everything is trying to prove a problem: industrial real estate financing is difficult, investment is difficult, and inventory pressure is high.
In such a big environment, it is very difficult for industrial real estate practitioners to complete their performance. In addition to these objective reasons, there are also some subjective factors that catalyze the turnover tide. On the one hand, decision makers in industrial parks still regard sales performance as the only consideration standard, just like real estate development. On the other hand, most industrial real estate investment operators have low professional feelings and qualities. In the investment dilemma, few people are willing to try to solve the problem, while more people choose to leave the industry or find the next industrial park to waste another year.
Since the beginning of this year, "Zhonglian Zhichuang Zhichuang Business School" has been advocating and giving an industry lecture on "Operating Investment Promotion System", hoping to help industrial parks complete customer storage and investment promotion through the change of thinking and innovation of application systems. The good news is that in the past few months, many industrial parks have started the construction of "operation and investment promotion" and successfully established the operation system.
However, through the recent investigation and service of national industrial parks, I found that more than 80% of industrial parks generally have bottlenecks in terms of professional talents and investment promotion ability. Even if the "operation investment promotion" system is successfully established and the goal of "customer operation-customer storage" is realized, it is still difficult to achieve investment promotion.
Simply put, the customer is here, but he doesn't sign the bill. During this period, many professional managers of industrial real estate contacted Zhonglian Zhichuang. Lao Cao believes that there are many factors for the low signing rate, but the most fundamental thing is that the ability to attract investment needs to be improved. When the investment personnel are not professional enough to provide customers with the best site selection suggestions, they will inevitably lose the trust of customers.
For several months, Lao Cao has been combining more than ten years' trading experience in industrial parks, analyzing failure cases and sorting out successful experiences, and invited dozens of industry investment experts with successful experience in domestic first-line operations. And "investment ability" as a professional course for systematic and scientific arrangements. A few months ago, I have been training everyone how to operate it. The purpose of this time is to train investment promotion personnel how to sign bills.
I hope that through these efforts of Zhonglian Zhichuang, we can start the traditional "experiential" investment training mode as soon as possible. This training combines "customer operation" with "investment promotion ability" to create a "vocational training camp for investment promotion ability" in industrial parks. I hope to provide you with the most forward-looking and practical training courses, human resources support and investment promotion ability.
This year's double eleven, crowdfunding in the real estate circle is very popular. This time, Lao Cao also wants to launch a crowdfunding campaign. Of course, the course content is still free to share, and venues, catering and conference equipment participate in crowdfunding. Please pay attention to the innovation trends of Zhonglianzhi for specific participation methods and time and place of activities.