Is it reliable? Ding Dong, Niu Qianxun: "Hello, we are the XXX generation operation team, which can help you manage the store, put it on the shelves, decorate the store, and provide one-stop service to get your store on the right track quickly." As a seller of Taobao, have you received any news similar to the above? Have you ever been hit by a deer because the other party promised to increase your sales ... I'll tell you the truth from the perspective of operating the inner circle: agency operation is reliable, but! At present, the agency operations that novice sellers can access are basically unreliable. Why do you say that? Let's talk about what agency operation is. Simply put, it is to pay them a service fee to help you manage the store. Note that this is only a simple service fee, and the promotion fee in the operation process needs extra, such as through train, operation and sales, etc. Then why do I say that there are nine 10 agents that novice sellers can access now? Because the real operating teams basically have their own cat shops and flagship stores, there is no such team to operate on their behalf, but novice sellers can't reach them, and even if they do, they can't afford the service fee.
Or, the values do not match. Just as some people think that LV is so ugly and expensive, it is even worse to compete for more than 9.9 packages, and their thinking is limited to this. The most important thing is that this kind of professional agency operation basically does not accept new novice shops. Why? Because novice sellers have high expectations and want to sell hundreds of orders a month, it is meaningless for you to tell him the rules and pave the way. Having said that, you should be able to understand why I said that as a novice Taobao seller, the agency operation you can contact is basically unreliable. It's okay to cheat you out of thousands of dollars, mainly because your store can try and make mistakes. Anyway, you paid for the promotion. It didn't work in the end. If you terminate the cooperation, you will get nothing. Maybe the store will be killed. Then some novice sellers may still be lucky, saying that there is an operation team to help you operate, share profits and charge no service fee. Similarly, with the above combination, why should a powerful operation help you, find your own source of goods, control costs and profits, and why should I help you make a shop to share profits? There is only one way for a powerful operation to do this: no money and operational ideas, but these operations all need promotion costs. Whether it is through train or other natural data search operations, it costs money. Usually, this operation will try to make a mistake in your store. The promotion fee is for you anyway. Having said that, many factory owners may feel a little empathy. Why do you talk to many operators about cooperation and profit sharing, and people ignore you? There are two situations here: the powerful ones, like the ones above, don't need to cooperate with you and have their own plates; I want to fool you without strength. I want people to work for nothing if I don't give money. It's impossible. There is a more disgusting situation. Of course, we never speculate with the worst malice, but there are indeed some unscrupulous operators who advertise our store as multiple sub-accounts on Want Want, and the most serious result is that the store is blocked. Friends who have opened a store know that you open a new store and have no baby. There are many marketing numbers advertising on your Want Want every day, and many of them are sub-accounts. What can I do for sales? I am a Taobao customer, acting as an agent for all kinds of advertisements. Where do you think these sub-accounts came from? Of course, this sub-account is just my guess, and I would like to remind all novice shopkeepers. In addition, there is another routine that has been exposed: trust is the routine that many agents like to play. Add you with the seller's ID number first, chat and show how good the store is. When you ask how to do it, start soft recommendation operation or all kinds of software to join, no matter what it is. You can get to know it. I won't say anything extra. I wrote an article on fraud prevention, which interested novice sellers can read: Taking care of you: several things you must know about e-commerce training. Finally, take care of your conscience: if you are a local tyrant, don't say that there is a mine at home, that is, there is a factory, and you feel that the operation is laborious, then it is no problem for you to invest tens of thousands to find an agent to operate or run the whole store to test the water. After all, you can handle it. If you are not a local tyrant and want to start a business through Taobao in a down-to-earth manner, then tear up those dreams of speculating and lying down to make money, and honestly learn the skills and basic knowledge related to operation. Seeing too much will naturally brighten your eyes. Of course, it may be counterproductive and even more embarrassing. I wish every e-commerce practitioner a bright future. I have shared many things about Taobao's operation skills and thinking, and profoundly described the bitter growth experience of a small Taobao seller. If you want to be a small seller of Taobao, please pay attention to me and my column: E-commerce Dry Goods Diary. zhuanlan.zhihu.com pays attention to taking care of Jun, which is thoughtful, inspiring and rewarding. Don't forget to like it! If you are interested in starting a business in Taobao, but don't have a clear operational idea, you are welcome to like/comment/learn in private. I will share with you a video of Taobao operation summarized from my personal practical experience. I hope you can earn your first bucket of gold in this peak season. Taobao rules are constantly updated every year. Taobao sellers are behind closed doors, and it is easy to fall into a dead end of thinking without communication.
Taobao shop management The first thing we need to know is how to set up and manage Taobao shops in the interface. Actually, the steps are very simple. We just need to open the Taobao interface, and then log in to our Taobao account in the interface. After successfully logging in, click the "Seller Center" option at the top of the page. After clicking this option, we will enter the background management interface of Taobao Store. In this interface, there are also many functions about the management and setting of Taobao stores. If you want to manage Taobao stores, you only need to find the relevant menus and functions in the interface and set them. The above is also the way to manage and set up our Taobao shop. This is also some basic operations. It is not enough to know these contents if you want to manage Taobao stores well. We'd better also consider the following: 1. The selection of treasures is actually very fast for the current consumer market, so when managing Taobao stores, if we don't pay attention to product upgrading, then such Taobao stores are actually very difficult to operate, so we should also pay attention to collecting some information about related products in the market when managing stores, so as to choose the right money and do a good job in product upgrading of Taobao stores. 2. Counting the data of the store and optimizing the operating data of the store are actually the most direct manifestation of the operating conditions of Taobao stores. Therefore, in this case, if we want to know the operating conditions of our Taobao stores in time and adjust our business strategies according to the operating conditions, we must also do a good job in the statistics of the store. After counting the data of the store, we can make appropriate decisions according to the displayed data results and make the next decision. About the operation of online stores. 3. Understand the operating conditions of competitors. The phrase "know yourself and know yourself, and fight every battle" is actually very suitable for Taobao shops, because the current Taobao platform is actually a very competitive place. Every day, new sellers may join in, and some Taobao stores will be on the verge of bankruptcy. Therefore, if you want to run your own Taobao shop well and win in the subsequent competition, it is natural to understand the operating conditions of your competitors.
Can Taobao store operate on its behalf? What is the process? Step 1: Determine the cooperation intention.
The two sides discussed each other, understood each other's situation, and finally reached cooperation and determined their intentions.
Qingdao new thinking e-commerce-Taobao and JD.COM certified service providers, providing one-stop services for enterprises, such as,, etc.
The second step: research on brand goods.
Conduct accurate research on the products of online stores, clarify the brand characteristics of the stores, and identify the brand positioning of Taobao stores.