Do you know that?/You know what? 65438+1October 2 1
? With the support of the Ministry of Culture, National Cultural Heritage Administration and the Dongcheng District Committee and Government of Beijing, Yonghe Cultural and Art Center held an unveiling ceremony at No.28, Guozijian Street, Beijing on120. Ms. Zhao Shaohua, Vice Chairman of the National Art Foundation and former Vice Minister of Culture; Ms. He, former Deputy Secretary-General and Vice Chairman of the Internal Affairs and Justice Committee of the National People's Congress; Mr. Zhang Bai, former deputy director of National Cultural Heritage Administration; Mr. Huo, Director of the Judicial Appraisal Bureau of the Ministry of Justice; Mr. An Ran, Chairman of China Arts Festival Foundation; Mr. Hui, President of China Science and Technology Industry Promotion Association; Mr. Tang Fengxiang, Party Secretary, Sinology Research Center, China Academy of Sciences; Mr. Han, Deputy Director of Dongcheng Park Management Committee, Zhongguancun Science Park, Dongcheng District Committee; Mr. Zou Pingzuo, Chief Economist of the Central Bank; Mr. Ha Jun, Director of Market Supervision Department of Beijing Cultural Relics Bureau; Mr. Xue Lei, Executive Dean of Tsinghua University Cultural and Economic Research Institute; Mr. Rao Quan, director of the National Library of China; Mr. Han Shiyan, President of Zhong Ding United (Beijing) Cultural Development Co., Ltd., and Ms. Xu Dan, Vice President; Mr. Peng Changxin, Director of the Management Committee of Social Cultural Relics Protection Special Fund of China Cultural Relics Protection Foundation, and Mr. Xue Guofang, Executive Director; Ms. Jiang Fang, Deputy General Manager of SDIC Taikang Trust Co., Ltd.; Nearly 200 guests, including Mr. Ge Zhigang, Chairman of China Commercial Communication Online, attended the unveiling ceremony. As a cooperative unit of this activity, the Internet platform of cultural relics and artworks attended the unveiling ceremony. Unveiling ceremony of Yonghe Cultural and Art Center
The center will aim to build a global professional service platform for the ecological environment of artworks, and build a credit system, a storage system, a trading system and an exchange system to create a healthy and sustainable ecological environment for artworks. After the unveiling ceremony, a summit forum on art financialization was held.
Mr. Xue Guofang, Executive Director of Social Cultural Relics Protection Special Fund Management Committee of China Cultural Relics Protection Foundation, made a keynote speech.
? Director Xue Guofang introduced the present situation of the ecological environment of artworks. He used the word "heartbreak" to sum up all kinds of problems under the chaos in the art market: the massive loss of cultural relics and art, many problems in the evaluation of art value, the huge bubble in the art market and environmental constraints, which led to "collectors begging with golden rice bowls". This vicious circle makes it difficult to reflect the true value of works of art. "The preservation of works of art is an indispensable link in the field of art trading and circulation. The more serious problem is that the ecological environment of China artworks is extremely severe. " We should be soberly aware that the pricing power of China artworks is not in the hands of China people themselves, but is controlled by many western auction institutions. Xue Guofang believes that China's disorderly art market makes western auction institutions occupy a dominant position, "gaining the pricing power of China's art, influencing the price orientation of China's art, and distorting China's artistic values and aesthetic standards. "In this case, it is particularly important to establish and improve the mechanism and system of cultural relics and art transactions. Xue Guofang believes that the completion of the newly unveiled Yonghe Cultural and Art Center can give you a more comprehensive answer.
Mr. Han Shiyan, President of Zhong Ding United (Beijing) Cultural Development Co., Ltd. gave a keynote speech.
? In order to solve the problem of confirming the right of works of art, Han Shiyan said that Yonghe Cultural and Art Center, together with many legal workers and judicial organs, conducted extensive research on the problem of confirming the right of works of art, and finally took an empirical step through joint research and discussion with reference to several cases. "The construction of the credit system provides the necessary conditions for the financialization of works of art and the revitalization of cultural relics resources. Next, we must solve the problem of custody." According to Han Shiyan, Yonghe Cultural and Art Center has planned to build a 20,000-square-meter venue for this purpose, and built a Yonghe art treasure house, which is intelligent, constant temperature and humidity, moth-proof, waterproof and shockproof, equipped with 24-hour environmental monitoring, anti-theft and explosion-proof biological control system, iris and fingerprint face recognition and other advanced technologies. At the same time, insurance institutions provide professional insurance services for the physical facilities of the treasure house, ensuring a highly private and absolutely safe storage environment and meeting the needs of financial preservation of artworks.
Speech by Jiang Fang, Deputy General Manager of SDIC Taikang Trust Co., Ltd.
Mr. Ge Zhigang, Chairman of China Business Communication Online, gave a keynote speech.
Mr. Huo, director of the Judicial Appraisal Bureau of the Ministry of Justice, answered relevant questions.
Mr. Li Zheng, General Manager of SDIC Trust Family Business Department, answered relevant questions.
Chen Xingbao, former deputy director of the Art Market Department of the Ministry of Culture, answered relevant questions.
Mr. Liang Yali, Chairman of Zhong Jian Cultural Relics Appraisal Co., Ltd. answered relevant questions.
? Yonghe Cultural and Art Center is the first professional platform for ecological environment of artworks in China. It integrates the functions of art credit information system, storage system, trading system and trading system, and implements the plan of "Library in Library, Library in Library, Taiwan in Taiwan" to provide systematic services such as credit information, storage, exhibition and auction for financial institutions' art financialization business. The center cooperates with the national credit authorities and credit reporting units to build a credit system and implement credit reporting for artworks. Under the guidance of the national industry authorities, it cooperates with professional institutions, technical testing institutions and academic institutions in the industry to formulate a quantitative evaluation system for artworks, and cooperates with the national judicial authentication institutions to formulate and implement technical standards for artistic appraisal, focusing on the cultural and artistic credit reporting system. Explore the basic theories and methods of recognizing, protecting and inheriting the value of cultural heritage with China characteristics, explore the separation of property rights and multiple powers of culture and art and the value circulation system, and explore and innovate the purchase mechanism and directional circulation mechanism of non-public museum collections, so as to make the circulation of collections between museums a reality.
? There are four professional committees under the Art Credit Information Center of Yonghe Cultural and Art Center, which work with credit reporting agencies, experts and legal workers to formulate the system design needed for art credit information, and integrate identification, evaluation, traceability and confirmation to form a more scientific credit system, which provides services for solving the difficulties in identification, evaluation, confirmation and traceability of art, thus breaking the bottleneck that the lack of art credit restricts the circulation of art.
? Yonghe Cultural and Art Center will explore the road of financialization of artworks, provide financial institutions with storage and organization of credit information, auction and market resources, integrate various elements of the art market, and create a systematic ecological environment for artworks. We will further explore how to combine the institutional advantages of trust with the core value of art assets, and develop art financialization products with controllable risks that meet the needs of the collection market and the laws of the financial market. Introduce insurance companies, banks, leasing and credit line management institutions to provide financial services for works of art.
treasure house of arts
After the start of the project, Yonghe Culture and Art Center will launch a series of art trust products in the trinity of "culture+technology+finance", and build a legal contractual relationship among industry participants such as appraisal experts, cultural high-tech enterprises, collectors, investors, auction consultants and collection storage institutions, so as to build a platform for artists to enjoy resources, information and technology, and let the market test the true value of works of art itself. Financial institutions provide a legal platform for all parties to reach a contractual relationship, change from communication thinking to circulation thinking, restore the true value of works of art, put an end to blind speculation, promote the innovative development of works of art financialization, and better provide professional financial services for all participants in the art market.
Yonghe Cultural and Art Center Art Exhibition
In the future, the platform of cultural relics and artworks will cooperate sincerely with Yonghe Culture and Art Center, and * * * will innovate and expand the realization and circulation of folk artworks for the benefit of the vast number of folk collectors!
Central information expansion
? Located in Andingmen, Dongcheng District, Beijing, Guozijian Street has a history of more than 700 years. Named after Confucius Temple and imperial academy in Qing Dynasty, 1984 was designated as a municipal cultural relics protection unit in Beijing. Guozijian Street is a state-level cultural relic protection unit, which contains a large number of historical and cultural heritages such as imperial academy and Confucius Temple. It condenses the essence of China traditional culture and has rich historical and humanistic connotations. After the renovation in 2008, the Confucius Temple and imperial academy rebuilt the historical pattern and regulations and officially opened to the outside world. Dongcheng District is the cultural core area of Beijing and the cultural and financial center of the capital. The Yonghe Art Finance Center project located in No.28 Courtyard of Guozijian Street will promote the construction of cultural and financial industries in Dongcheng and build a strategic highland for Beijing's cultural and financial development.
background information
? The 13th Five-Year Plan for the Protection of Cultural Heritage and Scientific and Technological Innovation of Public Cultural Services issued by the Ministry of Science and Technology, the Ministry of Culture and National Cultural Heritage Administration on 20 16 encourages the establishment of an art credit information system and an art transaction evaluation system. Beijing Banking Regulatory Bureau and Cultural Resources Committee 20 18 Opinions on Promoting the Cultural and Financial Development of the Capital encourages the construction of a credit rating system for cultural enterprises, encourages the development of financialization and securitization of artworks, and explicitly proposes the establishment of a credit information system for artworks.
? The ecological environment of artworks has an industry self-discipline mechanism.