"Fundamentals and Practice of Internet Marketing" Author: Feng Yingjian Publishing House: Tsinghua University Publishing House Date: June 5, 2002 438+ 10 Content Description: This book reveals the essence and functions of Internet marketing for the first time, and establishes a complete system of Internet marketing methods, which not only introduces a large number of traditional online marketing methods with practical value, but also introduces many latest online marketing ideas. This book regards network marketing as an integral part of enterprise marketing strategy, and proposes to comprehensively evaluate the effect of network marketing from a comprehensive perspective. The significance of network marketing lies in the maximization of the overall benefit of enterprises. This book has been used as an e-commerce textbook by many universities including Shandong Vocational College of Economics and Trade. Network Marketing Author: Qu Pengzhi Editor-in-Chief Press: Higher Education Press Publication Time: 20012-1VersionNo.: 2 pages: 463 ISBN: 9787040140217 Packing: Brief introduction of paperback content One of the 2 1 century series textbooks for e-commerce majors in colleges and universities organized by the Ministry of Education, after revision, was recommended as one of the 15 national textbooks of the Ministry of Education. At the same time, it is also one of the main course textbooks determined by the e-commerce professional construction cooperation group. Network marketing author: Wei Yaping, editor-in-chief Chen. Press: Machinery Industry Press. Publication date: September 2007-1 Content Description: This book introduces the basic concepts, theories and strategies of online marketing in detail. At the same time, starting from operability, according to the specific operation and skill requirements of each chapter, the corresponding computer (experiment) operation and practice topics are arranged, so that students can better understand and master the new development, new features and new tools of online marketing. This book is rigorous in system, novel in content, illustrated with pictures and strong in practical operation, highlighting the characteristics of "ability-based and employment-oriented". This book can be used as a teaching material for e-commerce, marketing and other related majors in vocational colleges, and can also be used as a learning reference book or training material for e-commerce practice, enterprise management and marketing workers.