Taikang Life's Double Excellence means that super experiential marketing and Taikang's Excellence strategy complement each other. Health wealth planner is becoming the direction of transformation of Taikang excellent team. They span three major areas: health, pension and wealth management. Taikang Life Insurance launched the strategy of "double awards and double returns". The pilot institutions seized the strategic opportunity period, focused on "three-super experience", and focused on excellent employment and organization. Excellent manpower accounted for more than 60% of the whole system.

Enterprise characteristics

202 1, Taikang life insurance maintained a substantial lead throughout the year. Embedded value has reached a record high, and the growth rate of new single value leads the market, achieving double-digit positive growth, ranking first in the market among large life insurance companies. The new single-value annual growth rate is leading, and the leap-forward development momentum is good. In this year, Taikang Life Insurance cooperated efficiently with medical entities to create "super experiential marketing", "super experiential recruitment" and "super experiential training".