Jewelry business plan model in 2020 (1) 1. Background information
Joining partners of major jewelry brands in xx gather in xx every year to participate in some brand training, health cocktail parties, or communication meetings. How to take advantage of the situation to promote and achieve twice the result with half the effort in market expansion and flagship store business development. Therefore, the brand development department will formulate a global project plan for brand promotion, so as to facilitate xx colleagues to carry out expansion work and brand building work quickly and efficiently.
Second, get meeting information.
Marketing personnel, customer service personnel, general manager and department heads. Relevant contents requiring routine investigation:
1. Meeting time, address, agenda and activity arrangement.
2. Dealer list and contact information.
3. The situation of the dealer staying in the hotel and the schedule of work and rest.
Third, determine the work content.
(A) before the meeting (communication)
1. Send an invitation before the joining partner leaves: remind you that you can bring some maintenance attempts, mark the location of the new headquarters and flagship store, and tell the account manager who receives the individual the phone number.
2. After the joining partner arrives in Shenzhen, the network sends a text message to emphasize welcome to Shenzhen, and once again reminds him to visit xx flagship store and related cooperation and negotiation matters.
3. Can we reach an interactive arrangement with the brand headquarters?
(1) Cooperation: * * * Sign a contract with the established cooperation projects (forum theme, franchisee service projects) to establish new business, with mutual benefit (discounts) and special merchants (certain maintenance fees are exempted during the brand establishment and promotion period).
(2) Material distribution: xx materials are allowed to be distributed together, and xx material racks and X exhibition racks are placed on site.
(3) Special Description: Description of xx project cooperation arranged at the franchisee meeting.
(4)xx will arrange the venue and hold a separate briefing.
(2) duration (correspondence)
1, interview conditions: hotel visit (booked in advance).
2. Invite to visit the headquarters and flagship store.
3. The standard process of on-site promotion meeting, including the reception of the person in charge, feature film playing, explanation, on-site experience and other related services.
4. Special cooperation needs to arrange the reception of the general manager and make an appointment in advance.
5. Check into the hotel and place relevant publicity materials (lobby welcome card, guest room welcome materials).
6. Welcome banners and signs of headquarters and flagship stores.
(3) After the meeting (communication)
1. The customer service and supervision departments use the SMS platform to send messages to the customers who have not visited, and convey the good atmosphere news of the customers who have visited to the partners who have not arrived. They hope to visit xx jewelry flagship store again in their spare time to experience faster, cheaper and more convenient beauty (maintenance) services for themselves. Please consult the account manager for details.
2. Conduct a questionnaire survey on the contracted partners and potential customers visiting xx Beauty Center, ask about the service quality and suggestions for improvement, and give feedback to the brand development department in time to improve the service quality in time.
Fourth, summarize the promotion effect.
The general manager will hold a summary meeting of this project 3 days after the regular communication meeting of all brand joining partners to collect suggestions on the shortcomings of each position, and the minutes of the meeting will be submitted to the general manager for approval and sent to the participants 24 hours later.
Jewelry Business Plan 2020 (II) (1) Basic information of the company
Briefly introduce the establishment time, registered capital, products and staff size.
(II) Introduction of products/services
Briefly describe the company's main products and series of services.
(3) Industry/market analysis
Briefly analyze the industry situation, market capacity, market development prospect and consumer acceptance.
(iv) Operational status
Brief analysis of market share and number of customers.
(v) Financial analysis
Accumulated input, output, income and profit this year since the establishment of the company.
(6) Financing plan
Financing amount, shareholding ratio, financing period and exit mode.
The first part, company profile.
(1) Company introduction
Introduce the background, scale, team and capital structure of the company in detail.
1. Major shareholders
Name, amount of contribution, mode of contribution, proportion of shares, contact person and telephone number of shareholders.
2. Team introduction
Introduce the experience and successful experience of each core team member in technology, operation or management.
3. Organizational structure
4. Staff situation
(2) Operating financial history
(3) External public relations
Strategic support, partners, etc.
(4) The company's business strategy
The development direction, development strategy and goals to be achieved in the near future and the next 3-5 years.
The second part, products and services
(1) Introduce jewelry manufacturing products and services.
(two) the core competitiveness or technological advantages of the jewelry manufacturing industry.
(3) Patents and registered trademarks of jewelry manufacturing products.
The third part, industry and market.
(1) Industry Status
The development history and trend of jewelry manufacturing industry, technical barriers, trade barriers and policy restrictions to enter this industry.
(2) Market potential
This paper analyzes the market capacity, market development prospect, consumer acceptance and consumption behavior of jewelry manufacturing industry.
(C) Industry competition analysis
The main competitors and their advantages and disadvantages are compared and analyzed, including performance, price and service.
(D) Income (profit) model
Business charges, income model, from which business links, which customer groups to obtain income and profits.
(5) Market planning
The company's sales revenue forecast for the next 3-5 years. (If the financing is unsuccessful)
The fourth part, marketing strategy.
(A) analysis of the target market of jewelry manufacturing industry.
Analysis of customer behavior in jewelry manufacturing industry.
(3) Jewelry manufacturing and marketing business plan.
(1) Strategies for establishing sales network, sales channels, and setting up agents and distributors.
(2) Advertising and promotion strategies.
(3) Pricing strategy of products/services.
(4) Incentive mechanism of sales team.
(4) Quality control of jewelry manufacturing services.
The fifth part, financial planning
Please provide the following financial forecast and explain the basis of the forecast:
Balance sheet of jewelry manufacturing projects in the next 3-5 years.
Cash flow statement of jewelry manufacturing projects in the next 3-5 years.
Income statement for the next 3-5 years.
The sixth part, financing plan
(1) Financing method
Explain in detail how much money is needed for future phased development, how much the company can provide and how much investment is needed. Financing amount, shareholding ratio and financing period.
(ii) Use of funds
(3) Exit mode
The seventh part, risk control
Explain the risks that may be encountered during the implementation of this jewelry manufacturing project and the countermeasures. Including: technical risk, market risk, management risk, policy risk, etc.
Jewelry Business Plan 2020 (Part III) Part I, Summary
I. Description of the Company Profile
Second, the company's purpose and objectives
Third, the company's current shareholding structure
Four. Investment funds and their uses
V introduction of the company's main products or services at present
Market overview and marketing strategy of intransitive verbs
Seven, the main business departments and performance profile
Eight, the core management team
Nine. Company advantage description
X. The company's current demand for capital increase to achieve the goal: reason, quantity, method, use and repayment.
XI。 Financing plan (financing and investment methods and exit plan)
Twelve. financial analysis
1. Financial historical data
2. Financial forecast
3. Assets and liabilities
The second part, summary.
The first chapter introduces the company.
First, the purpose of the company
Second, the company profile information
Three. Functions and business objectives of each department
Fourth, corporate management.
1. Board of Directors
2. Management team
3. External support
Chapter II, Technology and Products
I. Technology Description and Technology Holding
Second, the present situation of jewelry products
1. Main product catalogue
2. Features of jewelry products
3. Brief introduction of products under development/to be developed
4.R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets
Third, the production of jewelry products.
1. Supply of resources and raw materials
2. Existing production conditions and production capacity
3 expansion facilities, requirements and costs, as well as the expanded production capacity.
4. Original main equipment and equipment to be added
5 jewelry product standards, quality inspection and production cost control
6. Packaging, storage and transportation
Chapter three, jewelry market analysis.
I. Market scale, market structure and division
Second, the target market setting
Three, jewelry product consumption groups, consumption patterns, consumption habits and analysis of the main factors affecting the jewelry market.
Four. Market status of the company's jewelry products, ranking and brand position of jewelry products in the market development stage (blank/new development/high growth/maturity/saturation).
Verb (abbreviation of verb) market trend forecast and market opportunity
Industrial policy of intransitive verbs
Chapter four, competition analysis.
1. Is there an industry monopoly?
Second, look at competitors' market share from market segmentation.
Three. Main competitors: company strength and jewelry products.
Four. Analysis of Potential Competitors and Changes in Jewelry Market
Verb (abbreviation of verb) The competitive advantage of the company's jewelry products.
Chapter 5, Marketing.
I. Overview of Jewelry Marketing Plan
Second, the formulation of jewelry sales policy
Three, jewelry sales channels, methods, marketing links and after-sales service
Four. Main business relationship
V. Jewelry Sales Team and Distribution Policy of Sales Benefits
Popularization and market penetration of intransitive verbs
1. Main promotion methods
2. Advertising/public relations strategy and media evaluation
Seven, jewelry product price plan
1. Jewelry Pricing Basis and Price Structure
2. Factors affecting jewelry price changes and countermeasures
Eight, jewelry sales statistics and sales records, sales cycle calculation.
Nine, jewelry market development planning, sales target
Chapter VI, Investment Description
I. Description of capital requirements (dosage/duration)
Second, the use of funds plan and schedule
Three. Investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Fourth, capital structure.
Verb (abbreviation of verb) return/repayment plan
Description of the original capital liability structure of intransitive verbs
Seven. Investment mortgage
Eight. Investment guarantee
Nine. Equity structure after absorbing investment
X. Cost of equity
1 1. Describe the degree of investors' participation in company management.
Twelve. report
Thirteen. Payment of miscellaneous expenses
Chapter 7, Return on Investment and Exit
I. Listing of shares
Second, the equity transfer
Three. Share repurchase
Four. bonus
Chapter 8, Risk Analysis.
I. Resource risks
Second, the uncertainty risk of jewelry market
Third, the risk of jewelry research and development.
Fourthly, the uncertainty risk of jewelry production.
Five, jewelry cost control risk
Competition risk of intransitive verbs
Seven. policy risk
Eight. financial risk
Nine. Managing risk
X. Bankruptcy risk
Chapter 9, Management
I. Organizational structure of the company
Second, the management system and labor contract
Third, personnel planning.
Four. Wage and welfare plan
Verb (abbreviation of verb) share distribution and subscription plan
Chapter 10, Financial Analysis
I. Financial Analysis Description
Second, the financial data forecast
1. Sales Revenue Schedule
2. Cost schedule
3. List of wage levels
4. List of fixed assets
5. Balance sheet
6. Profit and profit distribution statement
7. Cash flow statement
8. Analysis of financial indicators