What qualities and abilities should a salesperson have * *-Gao Xiaofeng's Catalogue of Marketing Department's Speech 1, the "H" theory in human resource management 2, the definition of sales 3, the importance of sales 4, what qualities should a salesperson have 5, what abilities should a salesperson have 6, classic stories 7, classic stories 8, university professors and students. Enterprise marketing should give full play to the strength of all employees (only talk about quality work according to the company's current situation) 10. Conclusion What kind of ability you reserve determines whether your final output is one or two. H H Professional Talents comprehensive talents Management Technology Management Technology Management Technology Management or Technical Human Resource Management The definition of "H" theoretical sales is a war without smoke, which is a reflection of the natural law of the jungle in the biological chain. -What's the sales in Gao Xiaofeng? Sales means selling any product to the relevant people at the right price in the shortest time. Sales is service, which is to help consumers solve problems, reduce the burden and buy your goods wholeheartedly. Sales = Importance of Closing a Deal Sales is the hottest, most active and challenging occupation in the talent market at present, and it is also the occupation with the strongest mobility, the largest workload, the hardest work, the highest comprehensive quality and the most social. Sales can be said to be the highest-end function in a commercial company and enterprise, and even to some extent, it is the key to the success or failure of this company. Sales is important because it is an indispensable key link in the market economy. Under the planned economy, the seller's market is dominant, there is no shortage of goods, and enterprises occupy a strong position; In a market economy, the buyer's market is dominant, commodities are being sold, and customers are in a strong position. Therefore, sales, as the first line of enterprise profit source, plays an important role in enterprises. Sales activities are a kind of accumulation of time, professional knowledge, practical experience and industry contacts. Facing different customers, we need different sales strategies and skills. Therefore, salespeople should be the most boring job with the highest quality and skill requirements and the best remuneration and treatment. However, the longer incompetent salespeople stay in their jobs, the greater the corresponding losses to enterprises; Salespeople lose their loyalty to the enterprise, and their resignation will also take away the core or main customers of the enterprise. The loss of customers will bring immeasurable losses to enterprises. Therefore, there is a saying in marketing that "loyalty is more important than ability". Sales Achievement was born in Li Ka-shing. 16 years old worked as a salesman in a plastic factory. Founded "Changjiang Plastic Factory" at the age of 22. Become a multi-millionaire at the age of 36. Became the richest man in Asia at the age of 72. Joe Gillard, a legend in the world sales field, has been ranked as the world's number one seller by Guinness World Records for 65,438+02 years. He kept the world car sales record: 12 years, selling an average of 6 cars a day, and no one can break it so far. He was praised as "the greatest salesman in the world" by Guinness World Records. At present, the general managers and investors of many enterprises are from sales backgrounds, so successful salespeople are basically qualified to be bosses. If you are not interested in the sales industry or have doubts, please consider this: Albert Einstein, the greatest scientist in the world, said, "If I could live again, I would rather be a businessman than a science student." Since you are eager for such an opportunity, make good use of it now. Even if you can't become an excellent product salesman, please sell yourself well and show your ability, so that the company can understand you in all directions and agree with you. First, professionalism professionalism is the norm and requirement in this profession, and it is the comprehensive quality that a salesperson must have and embody in the process of taking office. It generally includes the following aspects: 1, enterprise (attitude). Enterprise, also known as achievement desire or achievement orientation, means that individuals hope to finish their work better or reach a certain performance standard, and strongly pursue the sustainability of success. What qualities should a salesperson have? There was a great philosopher Socrates in ancient Greece. One day, a young man wanted to ask him about philosophy. Socrates took him to a river and suddenly pushed him into it. At first, the young man thought Socrates was joking with him and didn't care. As a result, Socrates also jumped into the water and pushed him desperately to the bottom. Now, the young man really panicked, and his instinct for survival made him try his best to lift Socrates and climb to the shore. The young man asked Socrates why he did this. Socrates replied: "I just want to tell you that you must have the determination to survive in order to get real gains." If a salesman is as eager for success as a young man trapped in a river by Socrates, he will try his best to achieve his goal. Resistance is help, he will be invincible, and the greater the desire for success, the faster he will develop. Therefore, ambition will determine the height of sales staff's career development. What qualities should a salesperson have? Success depends on three elements: will, method and action. And the first element of success is "will". Because 100% will, 100% method and 100% action will be born. If not, it means that our intention is not true 100%. As long as you really want it, you will find a way to 100%. Because there must be a successful way, not impossible, but we haven't found a way yet. As long as you really want 100%, you will definitely take 100% action. If you don't act, in the final analysis, you can only prove one thing: you are only interested in success, not necessarily success. So the success formula can now be simplified as: 100% success = 100% success. 2. willpower. Also known as tolerance or ability to withstand pressure, self-control and toughness. , refers to the ability to overcome external, internal and self-difficulties in the face of huge pressure environment and persist in completing assigned tasks without any influence. There is a quality that can make a person stand out among mediocre people. This quality is not talent, education, IQ, but self-discipline. With self-discipline, everything is possible; Without it, even the simplest goal seems out of reach. In fact, in every pursuit, as a guarantee of success, it is not so much talent as indomitable will. Willpower can be defined as the core strength of a person's personality characteristics and the source of motivation for people's actions. What qualities should a salesperson have to do what you are afraid of, and the fear will naturally disappear. Ralph Waldo Emerson. I was scared, so I did it. Because I do, I'm not afraid. -The hero of the movie "Bodyguard": Frank learns the spirit of Don Quixote fighting against windmills and constantly hints and inspires himself. 3. Customer service awareness. Sales is by no means to complete the task by buying goods, but to always pay attention to the changing needs of external customers, try our best to help and serve customers, achieve customer satisfaction, and establish the willingness and attitude to create value for customers. It's easy to win a customer department, and it's easy to lose a customer. In the sales process, pre-sale, in-sale and after-sale services are very important, and ignoring a certain link will lead to customer complaints and losses. Our service should not only be recognized by customers, but also pursue their success. In short, the distance with customers is infinitely small, and the space for enterprise development is infinite. What qualities should a salesperson who visits a rice jar at a customer's home have? Wang Yongqing used to run a rice shop in Chiayi when he was young. Because there are many competitors, how to win consumers to buy the products of Wangjiami Factory makes Wang Yongqing very nervous. Finally, he thought of "service" and won with the most intimate service. From time to time, he went to the customer's house to "check the rice jar" and estimated how many days he could eat, and recorded it in the booklet. Wait until a few days before the customer runs out of rice, that is, go to visit with rice. After getting permission, first dump the old rice, clean the rice jar, then pour the new rice into the jar, and then pour the old rice on it. Customers who use "Wangjiami Factory" have seen Wang Yongqing's carefulness, diligence and good service, so they have become long-term customers. He is famous for his service and has become the best rice shop in Chiayi area. 4. Self-confidence. Self-confidence is a kind of self-confidence in one's own point of view, and it is the ability to observe and analyze problems, solve problems and complete tasks. Salespeople have to face all kinds of customers and difficulties alone every day, so they must learn to motivate and adjust themselves effectively, such as the general "Weng Marie effect": I can do it, I can do it. Self-confidence is one of the reasons for success. You may not succeed with confidence, but you can't succeed without confidence! A person can't bring confidence to others unless he has confidence; Only the persuaded can convince others. Believe that it is powerful. Doubt only inhibits ability, but faith is power. What qualities should a salesperson have? If you don't believe in your will, you'll never be a general. During the Spring and Autumn Period and the Warring States Period, a father and son went to war. The father became a general and the son was just a pawn. Another horn sounded, the drums roared, and my father solemnly raised an quiver with an arrow in it. The father solemnly said to his son: This is a treasure arrow at home, which is extremely powerful, but you must never take it out. This is an extremely delicate quiver, made of thick cowhide, inlaid with faint shiny copper edges, and look at the arrow's exposed tail. You can tell at a glance that it is made of fine peacock feathers. The son is beaming and greedily speculates about the appearance of the shaft and arrow, as if the arrow whizzed past his ear and the enemy commander died in response. Sure enough, Bao Jian's son is heroic and invincible. When the trumpet sounded, the son could no longer resist the heroic spirit of victory and completely abandoned his father's words. A strong desire drove him to shout and pull out his treasure arrow, trying to find out. Suddenly he was shocked. A broken arrow, there is a broken arrow in the quiver. I have been fighting with a broken arrow! My son broke out in a cold sweat, as if the house had lost its pillar in an instant and collapsed. The result is self-evident, and my son died tragically in the disorderly army. Blowing away the misty smoke, my father picked up the broken arrow and spat heavily: If you don't believe in your will, you will never be a general. 5. Integrity and loyalty. For customers and teams, we should exercise our rights and fulfill our obligations with an honest and loyal attitude and behavior. Selling is doing business. To do business, you must first learn to be a man, and the general iron law of being a man and doing business is honesty. Without honesty, you will be treacherous. What qualities should a salesperson have? How can he be loyal without a goal? Without loyalty, what ability can we talk about? Without ability, how loyalty will surpass ability in the future is the most important operational motto of the US Marine Corps for more than 200 years, and it is also an important criterion for the selection, education, employment and retention of fortune 500 enterprises. Excellent enterprises are always looking for not only competent employees, but competent and loyal employees. Loyalty can't replace the ability to work, but loyalty is the switch to control the ability to play. Only with the purest loyalty can employees undoubtedly bring their abilities into full play in the enterprise. Such employees deserve the trust of the boss, so that the boss can entrust him with the profits and future of the enterprise. 6. Team consciousness. It refers to the consciousness that individuals consciously integrate into the team, actively complete individual and team sales tasks for collective honor, and actively cooperate with colleagues to complete tasks. What qualities should a salesperson have? "Personal heroism" exists objectively and is inherent in the nature of "human". Its main characteristics are eager for recognition of others' abilities, eager for attention, good personality and self-centeredness. Individual heroism and team spirit are contradictory. In sales, we should not only encourage heroism, but also pay attention to teamwork. From the subconscious analysis, everyone is eager to be a hero, and heroes can also inspire team morale and play an exemplary role. There is no contradiction and conflict between individual heroism and team spirit in the field of sales. The key lies in how to reconcile individual heroism into collective heroism, and finally realize team combat to replace individual heroism. Of course, narrow-minded heroes are the most intolerable in the sales team, and their thoughts and behaviors often lead to isolation. The isolation formed in the sales process seems irrelevant, but in fact it will bring greater losses to the enterprise. Japanese heroism China heroism 7, innovative consciousness. Constantly study the development trend of the sales industry, predict and learn the sales theory and skills in a forward-looking way, and constantly try to innovate. Selling combs to monks and recruiting marketing companies with high salaries.