The relationship between the public and the public is a management science and art that seeks unity internally and development externally. Through planned, active and persistent efforts, the policies of this institution meet the needs of the general public, so as to establish a good image among the public, and on this basis, establish and maintain mutual understanding between the organization and the public, strive for mutual cooperation, and thus obtain the same interests.
In the marketing system, public-private relationship is the only tool used by enterprises to build public trust.
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Due to the increasingly detailed division of labor in society, the importance of public relations personnel is increasing, and many colleges and universities have set up public relations to train public relations talents in different fields for the society.
The core of news public relations lies in communication. The purpose of communication is to publicize the benign information of the enterprise, improve the popularity, and finally achieve the purpose of promoting product sales or shaping the brand of the enterprise. Excellent news public relations has three applications: thinking innovation, brand communication and event marketing. Different levels of news public relations applications will have different effects.
The nature of public relations industry makes it inevitably have close contact with the media. At present, the enterprises in the public relations industry in Chinese mainland are close to the customer base (institutions that need public relations services) and the media, so they are mainly distributed in Beijing, Shanghai and Guangzhou, but there are also cities such as Chengdu and Wuhan.
Baidu encyclopedia-public relations