With the development of social economy, the share of training market is expanding. According to relevant data, the market share of training in 2007 has exceeded 300 billion yuan. There is also a growing trend of training institutions, and some industry training schools have begun to show the trend of branding and scale. Natural enrollment is the problem of how training schools recruit students through the network. At present, there are several ways to enroll students online: 1. Making websites: It is mainly to make a portal website belonging to the school, which shows school profile, teacher introduction, course introduction, environment introduction, enrollment and employment to the target students in an all-round way. It is the primary form of network promotion. 2. Search engine: Search engine promotion mainly attracts potential students to know their website information by purchasing specific keyword rankings (Baidu) or locations (Google, etc.). ) search engine. This is a more effective and direct way to promote, but what needs to be pondered is how to choose keywords. If you need to know, you can communicate with bloggers. 3. Blog marketing: Blog marketing is a new marketing method in recent years. This is a marketing method that requires careful work, manpower and time investment, but the effect is also very obvious. I'm here to show you how to make my blog look. The most important thing is to do a good job in SEO of blogs and let the target people find us. Find the right target circle and spend more time in the circle. If you are recruiting students, look at your industry and target group, and then spend more time on your blog! 4. Word-of-mouth marketing: The way of word-of-mouth marketing is very simple, that is, through common community websites, QQ groups, SNS websites, etc. Use the third party or guide other netizens to positively evaluate the training programs and services carried out by the school, thus forming a good reputation. 5. Website cooperation: mainly cooperate with some relatively large training and enrollment websites with better services, and use the platform and services of the training network to attract students. At present, Youxue.com (5 1edu.com) and 365zhaosheng.com Tian Tian Admissions Network entered the industry earlier. Recently, some training enrollment websites with good development prospects have appeared, such as China Training Valley (

), the development momentum is very strong. Paying a few annual fees and enrollment agency fees can bring good students, which is the most cost-effective and labor-saving way of network promotion. 6. Website advertising: Advertising is mainly carried out on online media such as training websites, portals and student websites to attract target groups interested in school training programs. This kind of promotion is more expensive and suitable for brand advertising. The above six categories are relatively common online marketing promotion methods. If you need to communicate with bloggers, you can leave your contact information on the blog and discuss and study together. Finally, I emphasize that no matter how to promote it, it is most important to do a good job in the training courses and services of the school. I hope all trainers regard training as a service, and the word-of-mouth of graduates is the best way to promote it.