1, agricultural e-commerce theory. The theory of agricultural e-commerce focuses on online sales and transactions of agricultural products, including live broadcast with goods. These theories study how to promote the optimization of agricultural products sales, logistics and payment through e-commerce platform and technical means, and improve farmers' income and market competitiveness of agricultural products.
2. On-site marketing theory. Direct marketing theory studies how to use direct marketing platform to promote and sell products, and how to interact and communicate with the audience through direct marketing. In the live broadcast of agricultural products, direct marketing theory can guide the display, publicity and sales strategies of agricultural products, and improve the attraction and purchase conversion rate of live broadcast.
3. Social media marketing theory. Social media marketing theory focuses on how to use social media platform for brand communication and marketing activities, while the live broadcast of agricultural assistance usually uses social media platform for promotion and interaction. Social media marketing theory can guide how to establish a brand image on social media, attract fans and improve user participation.