What are the contents of the general manager's performance appraisal?
The target index of general manager is decomposed from "healthy profit rate", which is mainly composed of profit target and management maturity target. The profit target is the requirement for the profits created by the enterprise, which mainly requires "one high and six low", high sales, low procurement cost, low production cost, low management cost, low salary cost, low tax rate and low marketing cost. The goal of mature management requires the perfection of enterprise system. Only a perfect system can make the enterprise develop healthily and continuously, including the construction of organizational system, business system, financial system, process system, business model and production system, and lay a good foundation for the healthy development of the enterprise in the future. Expressed in the form of indicators, it can be broken down into the following 13 indicators: sales (sales revenue), production cost (defective rate, product cost, production personnel output value, production cost reduction rate), procurement cost (raw material cost, equipment cost, procurement cost), management cost (operating cost saving rate), marketing cost (expense-to-sales ratio), and personnel salary cost (. Tax-to-sales ratio) Business model construction (quantification, standardization and materialization of business model) Production system construction (formulation, promulgation, training, implementation and revision of production processes and standards) Organizational system construction (formulation, promulgation, training, implementation, revision and evaluation of organizational system) Business system construction (formulation, promulgation, training, implementation and revision of business processes) Financial system. (Revision) Process system construction (formulation, promulgation, training, implementation and revision of operational processes) What conditions do an enterprise need to develop and grow? An excellent enterprise needs three basic conditions to grow and develop: 1, excellent products and business model. An excellent product and business model should be in line with the interests of all parties. Some people should sell it, some people should buy it, some people should publicize it and some people should introduce it. 2. Standardized business processes. Business process can standardize the sales behavior of enterprises, produce business experts in batches, and maximize product sales. 3. Perfect organizational system. Organizational system is the only way to improve the maturity of enterprise management, and it is an effective system and mechanism to activate and drive employees. The strength of an enterprise has internal roots, and these three are the internal roots of its strength. Why should the general manager assess these 13 indicators? An excellent general manager should not only help the enterprise to make money now, but also help the enterprise to grow and get due returns and profits. More importantly, it is necessary to help enterprises establish a whole set of systems and cultivate excellent culture, and create the genes for sustainable growth. Jack Welch's greatness lies in creating a risk mechanism for General Motors, Zhang Ruimin's greatness lies in creating an OEC management model for Haier, and Niu Gensheng's greatest value to Mengniu lies in creating a corporate culture with scattered wealth and crowded people, all of which help enterprises to establish management maturity. Therefore, an excellent general manager should establish an organizational system, establish business processes and quantify corporate culture, which will be the eternal wealth of enterprise development. Some business owners think that the highest management is to do nothing without management, which is actually based on the maturity of business management. When an enterprise is in the development stage and the initial stage, inaction is not a way to adapt to large enterprises and large group companies, nor is it a way to help enterprises expand rapidly and resist external risk competition.