Let's look at the head mechanism first.
Learn before you think.
The core of learning and thinking is to make products and improve teaching quality. All the original products of learning and thinking are designed to train outstanding students and help them take the junior high school entrance examination. At the same time, due to the high enrollment rate of learning and thinking, Xiao Sheng has always enjoyed a good reputation, and some latecomers have surpassed New Oriental. Of course, it can be said that the product system of learning and thinking is good, and it can also be said that learning and thinking is good, both positive and negative, depending on how you understand it. At present, what I see is that learning and thinking have also begun to try to do some after-school services, and the use of WeChat groups has increased, but the effect is not good. Because there was no teaching service, some students began to be taken away by the service master New Oriental next door.
Then new oriental.
In the beginning, New Oriental started as a famous teacher. Later, after learning and thinking rose in the field of K 12, New Oriental wanted to break through learning and thinking. However, the product system of New Oriental has been very bad. The famous teachers in New Oriental have different personalities and different teaching contents, so they can't copy their own things in batches (and don't want to copy them to others). Later, New Oriental Youneng Middle School began to extend its services. So far, the excellent teaching service is the most detailed one done by large institutions. But because the refinement of teaching service is more thorough than product research and development, the outstanding students are mainly ordinary students and poor students. Although schools all over the country have been trying to find ways to pinch the tip and the group line has been pushing products, the effect is still very small. Even so, by strengthening teaching services, New Oriental has indeed gradually recovered its lost ground in the field of K 12. At present, Youneng Middle School has surpassed foreign projects and become the largest line of the whole group.
What is the purpose of teaching service?
Education and training institutions must put teaching first, so what is the purpose of serving?
Serving actually has two purposes:
1. Students have no awareness of learning. It is impossible for students to achieve ideal grades every day at school. It is impossible to change much by taking courses 1-2 times a week. At the same time, no matter how powerful the teacher is, students will still be students if they don't absorb it. Therefore, the first purpose of teaching should be to urge students to learn and force them to absorb what they have learned. Because of the use of coercion, it can also be said that there is no service in teaching (the service is refreshing and the teaching service is unpleasant).
2.K 12 is characterized by the separation of consumer groups and experience groups. Students attend classes and parents pay. Consumer groups (parents) have the right to know what "experiences" the experience groups (students) get, which is the reason for giving feedback after class.
From the above description, it should be clear that service is value-added on the basis of teaching, but the core is teaching.
The relationship between teaching and service
As can be seen from the above figure, our course products are absolutely good courses on the basis of teaching quality (ability score) and course experience (service); Without quality and service, it is an invalid course (which is why many institutions that do extra-long classes have a very low rate of continuation in autumn). After a final exam, people will see it all); But if there is quality but no service, the institution will develop slowly, and parents may be attracted by the nearby service (unless your quality is high).
Therefore, in teaching and service, teaching should be given priority, but service must keep up.
In fact, this question is the simplest. Teaching and training institutions are everywhere and the competition is fierce. Everyone wants to go on, to prosper, to enroll students and to enrich their financial resources. So how can we survive in the competition, develop well, survive longer and get huge economic benefits? I think we must do three basic things. That is excellent service, good teaching quality and the support of higher education authorities.
0 1: If educational and training institutions want to survive for a long time and develop continuously, they must put teaching quality first.
It should be recognized that the teaching methods of education and training institutions and normal schools are different. The teaching tasks of teaching and training institutions are completely different from those of normal schools. Teaching in normal schools takes teaching materials as the key link, basic theory and knowledge as the main line, and teaching materials as the focus. Their teaching task is to instill the most basic knowledge and skills into students, so that students in a class can master them together. This is a kind of universal education. The teaching task of education and training institutions is to assist and supplement school classroom education, improve school classroom education and do top-notch education.
If you don't study well in school and your basic knowledge is not solid, you can't expect to improve if you study in a counseling institution.
Since the training institution is the auxiliary and supplement of school education, the auxiliary institution of school students' after-school study and the education of cultivating top students. Then training institutions must choose the best tutor when choosing teachers. A good teacher makes a good apprentice. Only famous teachers can recruit students and make the counseling institutions better and better. Only ruthless people can take strong medicine, only those who are willing to spend money can invite famous teachers, only famous teachers can recruit more students, and only those who recruit students can earn more money. The reason is that simple. What are the characteristics? A famous teacher is a feature. The characteristics of famous teachers are embodied in characteristic teaching, and only characteristic teaching can become a first-class training institution.
02: First-class service is the strongest support for first-class teaching quality.
The hardware construction of training institutions, including teaching facilities and teaching equipment, attracts the most attention. Rich people are not afraid to spend money. As long as the tall buildings are bright and the equipment is shiny, their first impression is good. In fact, this will also give people a sense of security. After all, they are all newcomers.
Strict management and good safety measures. In this way, parents will feel safe when they send their students to training institutions. In addition, safety is also a strong guarantee for teaching. Training institutions are afraid of accidents, especially student casualties and safety accidents, not to mention making money, which will immediately make school operators lose their money.
Environmental protection and hygiene. There should be special cleaning staff to clean the campus continuously every day 12 hours, so that the campus is spotless and gives people a fresh, quiet and elegant feeling.
03: Extracurricular counseling institutions should also have good relations with higher education authorities.
Before the establishment of an educational counseling institution, it shall conduct qualification examination, obtain the qualification certificate for running a school, and accept the supervision of the competent education department. In this way, if something happens in the future, someone will come out to talk.
Do well the relationship with society. In particular, do a good job in the relationship between teachers and parents, so that parents like teachers, recognize teachers and trust teachers, so that parents will like counseling institutions and be willing to send their children there for counseling.
Now the so-called characteristics are service+quality+superior leadership. Quality is the leader, superior leader is the dragon body, and service is the dragon tail. The dragon head drives the dragon body and the dragon tail, and the dragon body and the dragon tail drive the dragon head. All three are indispensable. My friends, do you agree with me? Please pay attention to clicks and messages.
I already have children. In this respect, I pay more attention to the quality of teaching and will not waste the efforts of children and teachers. If I blindly pay attention to the service attitude, it is futile for children to have no grades. Therefore, there is still a distinction between primary and secondary, and it is only my personal opinion to consider service attitude on the premise of improving teaching quality.
Do you want to try anything you want?
If you want to go far, software and hardware must keep up and have their own characteristics.
Different from schools, training institutions are not only a popular digital education, but also a training service institution that serves parents to improve students' teaching performance, and parents need their children to have certain professional abilities.
So we say that as a service industry, we definitely can't ask for a service attitude and quality. Therefore, we say that some educational institutions in the future will definitely be more meticulous in their professional service attitude and be able to provide more suitable professional services for parents professionally.
However, if service attitude is related to the quality of teaching and the effect of skill training, then it is certain that our parents pay more attention to the quality of academic performance and the effect of skill training. Because why do parents send them to off-campus institutions at school? In fact, they just want to further improve their children's abilities in grades or certain abilities. Therefore, if you only have a good service attitude, but the teaching quality and professional skills training are not effective, then no matter how good your attitude towards him is, he will not stay here to continue his studies.
Therefore, both of them must be developed in the future, but we should pay more attention to the development of teaching effect, the specialization of skill training and the teaching effect of characteristic courses. Only by educating better results in the courses can we be more competitive in other aspects in the future, and then the service attitude should be improved accordingly, so that educational institutions can be more comprehensive and humanized.
0 1
What is the essence of an enterprise?
Drucker, a world-renowned management scientist, said that the essence of an enterprise is to solve problems for society, and a social problem is a business opportunity.
For example, it is very difficult to take a taxi during the rush hour in a big city. The birth of Didi Chuxing solved this problem very well, so that drivers can get on people and taxi drivers can get on cars.
For another example, China, a country with a vast territory and rich resources, had many unknown and unsold good things before the emergence of Internet e-commerce; There are also many customers who want to buy good things, but they can't find good sources. But e-commerce platforms such as Taobao and JD.COM connect buyers and sellers well. You can buy it all over the world as long as you want. As long as you have something good to sell, people all over the world are your buyers.
This is the best example of the birth of enterprises to solve social problems.
Of course, such enterprises will certainly make great achievements.
02
Of course, not every enterprise can be so lucky to be born to solve a social problem.
Most enterprises exist on the premise of meeting at least some people's core needs.
There are two keys here, one is that the number of people who need help should reach a certain order of magnitude, and the other is to solve the core needs of these people.
It is understandable to have a certain number of customers. If the products or services you provide are only wanted by a few people around you, the ceiling will soon reach the top and will not exist at all.
The so-called core demand refers to the demand that customers want to meet most when spending money. If it doesn't match, they won't buy it at all. For example, the core demand of charging treasure: sufficient power; The core requirement of dishwasher: clean.
What are the core needs of teaching and training institutions?
Of course, it is to help children make progress in their grades, improve their talents, and meet the ardent expectations of parents who want their children to succeed and their daughters to succeed.
Based on this, you should also know that the core of the survival and development of teaching and training institutions is around the quality of teaching they provide.
The quality of teaching determines how many customers it can get. Customers are growing every year, the market scale is expanding, and the development will naturally be better, which in turn requires them to pay more attention to the quality of teaching.
Having said that, you should also understand that the senior high school entrance examination, college entrance examination and teaching and training institutions we have experienced will have a moment to announce the list, that is, to announce to these parents that their teaching quality is very good and so many students have made progress in their studies. Parents who haven't come yet can rest assured that giving their children to us will definitely make progress like others.
03
For teaching and training institutions, teaching quality is the core and service is the added value.
Teaching and training institutions with good reputation must have teaching quality and service.
Why should we provide good service?
Because the quality of teaching is guaranteed, service will become the premise of word-of-mouth communication.
"The teachers in this institution have a good attitude, timely consultation and feedback, and can drop out of class at will within the specified time. It is right to go to this institution. "
This will gradually spread among mothers.
Teaching quality and service are the two legs of teaching and training institutions. If you want to go fast and far, neither can be short.
If educational and training institutions want to go further, they must speak with quality, and service is the icing on the cake. Without quality, there is service, which gives people a feeling of duplicity. It looks glamorous outside, only to find that there are only a few things after going in.
If education and training institutions have no quality, students will be worried. You know, the purpose of parents sending their children to education and training institutions is very clear. No matter how good my children are at school, I will give them to you. I just want you to improve my child's grades. If a period of time has passed and the children's grades have not improved at all, it will be difficult for parents to come to this training institution again. In order to have a stable source of students, education and training institutions have to work hard on quality. If the quality is improved, there will be no shortage of students.
Quality is the core competitiveness of education and training institutions. Only by improving the quality can we gain a foothold among our peers and improve our competitiveness. Education and training institutions have mushroomed in the market, and there is considerable competition among them. Originally, their nature is business, and their ultimate goal is profit. Everyone hopes to have a stable source of students and a good reputation. And these, all need to speak with quality.
I once saw a small dining table (nursing class after primary school), where the teacher really didn't say how good the service was. Even hitting students is a common thing. I hit a lot in front of my parents, but I didn't worry about the problem of fewer students. At the end of the semester, the parents sent their children. In the final analysis, it is the teacher's strict requirements for students. After a period of time, all the students made great progress. Some students have improved their math scores, some students are fluent in Chinese composition, some students write neatly, and some students have improved their homework speed. You can see that these students have changed little by little.
Therefore, if educational and training institutions want to go further, they must work hard on quality. Of course, if they have both quality and service, they may be able to gain a foothold among their peers.
On the premise of meeting the needs of parents, the price war can be avoided from going further. I do 3- 12 children's English, and many training institutions use my courses.
It takes a hundred words to make it clear.
The first thing must be the quality of education, which is the foundation and cornerstone. Many institutions like research activities in order to attract people. The quality of teaching is to keep people, not only to keep people, but also to spread by word of mouth.
Secondly, the essence of teaching quality lies in talents, excellent talents.
Thirdly, how to recruit excellent talents, for small enterprises, high income is the only factor, and it must be high enough to be three times the market price. It will be funny for small enterprises to talk about corporate culture in front of real talents.
Thirdly, to ensure the high income of talents, enterprises must have high profits, so the profit model of enterprises is the most critical. You see, none of the top 500 companies are not profiteering, including Ali, Tencent and Baidu.
Finally, before starting any business, the first thing to consider is how to make money, how to make money, how much money you can make, and whether you can continue to make a lot of money. If not, open a couple's shop, because there is no need to invite people.
Good luck.
This must rely on the quality of teaching to retain students. No matter whether it is New Oriental or learning while thinking, these large-scale education and training institutions have undoubtedly trained batches of good students and handed them over to batches of students, all of which have improved their corresponding academic performance and been admitted to ideal schools. Only the improvement of academic performance is the ultimate goal of their service. It is also the secret and know-how for these institutions to continue to develop for so many years. But every institution knows to improve students' grades and better teaching quality, but not all institutions can do this. Because in order to improve the teaching quality, in the traditional education mode, there must be good teachers with high quality and high level to educate better students. You can improve students' grades. Then this is the problem. If some teachers with particularly high abilities have been recruited by some public schools, or have passed the examinations of some institutions and been recruited by the state, then the heritage undoubtedly does not have these abilities. Therefore, most of the teachers in training institutions are people who can't get into the national public schools to be teachers in training institutions. Try to think about it. If the country thinks they are not up to standard, how can it improve students' grades and improve students' teaching quality in a better way than teachers in schools? So many education and training institutions are at the same level. Undoubtedly, some large-scale training institutions, such as New Oriental, can provide some really high-level teachers with some high returns by learning and thinking. If the salary is reasonable, then these capable teachers will definitely stay. As long as capable teachers stay, students' grades can be taught, and naturally more and more students will come, so this is a virtuous circle. And some small and medium-sized training institutions, because they can't pay high salaries to good teachers, can't let these teachers stay, and can't form a virtuous circle. In this way, the gap between educational institutions is widening, so that some educational institutions have to close down.
Of course, service is also a very important aspect. If we pay attention to the quality of education, we can have a very warm environment and very satisfactory service. This undoubtedly makes this educational institution icing on the cake and can go further and longer.