First of all, publicize some achievements of calligraphy teachers, what awards they have won, what titles they have evaluated and what good works they have. As the saying goes: drums need not be hammered, but iron needs to be hard.
Secondly, environmental publicity, that is, the quality of teaching places (classrooms). A good environment is refreshing and pleasing to the eye. Today's children are not afraid to spend money to study, and parents also want to study in a better environment.
2. Enrollment work
First of all, advertise more, expand popularity, and go to crowded places, such as parks, cinemas, stations, etc.
Secondly, find some familiar parents and ask them to send their children to learn calligraphy, so as to improve their popularity and expand their influence.
Thirdly, reward children who come to learn calligraphy. Who can take people who learn calligraphy and charge less tuition?