Established in 1992, Shanghai Luolai Company is a professional manufacturer of home textiles. The company integrates R&D, design, production and sales, and is also the earliest home textile enterprise in China to set foot in the home textile industry and form its own leading brand. The company has a factory building of 260,000 square meters, with professional technicians 150, employees 1 120, and more than 500 imported equipment. Relying on the unique geographical advantages of China textile production base, through a series of successful commercial operations, "Luolai" products have formed a certain brand awareness in China. And it is recognized by more and more consumers. 1998, the company took the lead in introducing the franchise chain operation mode in the home textile industry, and explored a set of more successful chain monopoly management norms, which were followed by other brands in the industry. At the same time, in order to ensure the product quality, the company strictly follows the standards required by the ISO9002 international quality certification system to implement all aspects of the production process. At present, the company has opened more than 300 franchise stores in major and medium-sized cities across the country, and will gradually cover the whole country at the rate of opening 65,438+000 stores every year. For a long time, Luolai Company has been committed to the internationalization of the domestic home textile industry in order to keep pace with the international home textile industry. In 2000, the company invested10 million yuan to set up a research and development center in Shanghai and set up research and development branches overseas. With the help of talents, information and technology advantages of international metropolis, the style and grade of products have been further improved. At present, the company has a large number of excellent development and design personnel, who are constantly innovating while absorbing foreign advanced technology. More than 500 varieties of thirteen series have been developed successively, including luxury suite series, European suite series, conjoined combination series, household clothes series, curtain series, children's products series, bedspread series, mattress series, quilt series, pillow core series, health care series, cushion series, towel series, kitchen accessories series and summer products series. After eleven years of development, the company has initially realized the management and operation framework with Shanghai as the R&D, design and sales center, and basically established a nationwide marketing network and professional sales team with specialty stores and in-store shops as the main sales channels, which laid a solid foundation for the company to achieve sustainable development and achieved a leading position in the industry. At the end of 200 1, the company acquired land 150 mu with a total investment of 1 100 million yuan. It is planned to build a modern and professional Luolai Industrial Park with one-stop production and training in about three years. At present, the first phase of the project has been officially put into use. The next ten years will be a decade for Luolai Company to forge ahead into the future. The company will continue to adhere to the people-oriented, market-oriented, home textile manufacturing, constantly absorb the advanced technology and management experience of outstanding enterprises at home and abroad, optimize the industrial structure, and strive to become the first brand in the domestic home textile industry.