In 2005, Song Yadan was admitted to the furniture design major of Zhejiang Forestry College. Two years before college, whenever she was free, she went to the tailor's shop near the school to watch the tailor make clothes and learn the skills of sewing clothes with them.
In ordinary life, she is also very "stupid": she just bought shoes and added some patterns to increase the aesthetic feeling; The clothes she bought should also be modified according to her own preferences; When students buy clothes, she also helps them change them.
Song Yadan did business for the first time at school. After the clothes were changed, the students felt very nice and encouraged her to sell the changed clothes and shoes. Once, there was a campus market in the school, and she sold her modified clothes and shoes. "Unexpectedly, the revised clothes sell well."
This small success inspired Song Yadan's idea of starting a business. At the end of March, 2008, without telling her parents, she used 300 yuan's "private money" saved from her living expenses as a start-up fund to buy a batch of fabrics in hangzhou sijiqing fabric market and began to design clothes for sale according to her own ideas.
I just wanted to earn some living expenses at first.
Song Yadan told reporters: "The first dress I designed is a skirt, a chiffon skirt with lace, which is a clever romantic princess style." I like sewing all kinds of clothes for dolls since I was a child. After going to college, I like to modify new clothes or draw some beautiful patterns on new shoes. Unexpectedly, the students exclaimed when they saw her "little moves". "These can be sold completely!"
As soon as her modified clothes appeared in the school Taobao market, they were immediately robbed. The success of her first attempt made Song Yadan very excited. After some thinking, "I just make more skirts and earn some living expenses." She put her business on Taobao.
In March, 2008, she took the 300 yuan money saved from living expenses without telling her parents.
Song Yadan bought a batch of fabrics from the Sijiqing fabric market. Immediately, she began to design girls' clothes according to her own ideas.
Song Yadan said, "It's easy to make small things, but it's really difficult to make clothes. Rulers, scissors, sewing machines, these basic tools are gone. My head was really big at that time. Later, the owner of a laundry near the school was willing to provide sewing tools for free and solved her problem. "
At first, she said that the hardest day for her was to work overtime every night, making plates by herself, designing and cutting them, and finally making them with a sewing machine. Often when you are tired, you lie on the cloth and sleep for a while, then wake up and continue to work.
After a week's hard work, 300 yuan finally turned into 6 beautiful women's samples. Anxious Song Yadan put the sample photos in the shop he applied for on Taobao, and tried to sell them at a price ranging from 45- 120 yuan each. To Song Yadan's surprise, in less than two days, she received more than 20 orders, and one dress sold more than 10 in one day!
Earned 6,543,800 yuan in 2 months;
After the first batch of six styles of clothes were sold, Song Yadan earned 65,438+0,000 yuan. Every time he got paid, Song Yadan used it to buy equipment and cloth. Song Yadan's clothes are especially popular with girls on the Internet because of their beautiful designs and affordable prices.
What impressed me the most was when she earned the first 1 000 yuan. In May 2008, I opened the store for less than two months and found myself a "ten thousand yuan household". "I was really excited!" With this money, Song Yadan went to Hefei, Anhui Province, and after meeting his friends, he went crazy for four days. "Eat hard, drink hard, play hard and buy beautiful clothes." Four days later, Song Yadan returned to Hangzhou and began to regret it. "1, 000 yuan is gone. These earned money can actually be used to make more clothes. "
Song Yadan became his mother's boss.
By the summer vacation of 2008, thousands of clothes designed by Song Yadan had been successfully sold, starting from 300 yuan. In less than half a year, she has earned 50 thousand yuan. After returning home in the summer vacation, the first thing Song Yadan did was to tell his parents that he had made money. "My parents didn't believe in life and death at first, and I thought it was impossible for anyone to buy my clothes." Recalling his parents' reaction, Song Yadan was in distress situation.
With this 50,000 yuan, Song Yadan asked his father to help him contact a clothing factory to process clothes. He also hired classmates to communicate with customers and mail clothes for them. In this way, Song Yadan often feels too busy. "I hired my mother with a monthly salary of 1 000 yuan and a dividend at the end of the year!"
When she became her mother's boss, Song Yadan said that she still listened to her mother in life. If her mother says it's too late to go out to play now, she will never leave home. But at work, mom must listen to the boss. "We quarreled twice because of work." Song Yadan said that once, she asked her mother to complete the order on the same day, but her mother postponed it for various reasons. In the factory, she took the boss's attitude and lost her temper. After returning home, she bought a pearl necklace to apologize to her mother.
Song Yadan wants to set up her own Chanel.
The reporter asked Song Yadan, "You have become a rich man. What do your classmates say about you?" Song Yadan said with a smile that many students thought that she was working, and some knew that she was doing business, only that she had some money, but the exact figures were not clear. What makes Song Yadan feel most fulfilled is that a classmate bought a short skirt on Taobao and came to Song Yadan to show it off. "She didn't know that I actually designed it, and she said it was too beautiful to wear."
Today, Song Yadan registered his own factory in Haiyan, his hometown, and recruited nearly 50 employees, including lathe workers, customer service, sales and design. He also invited two alumni with certain online sales experience as his assistants at a high price.
After the Spring Festival in 2009, she bought herself a car, hired a full-time driver and became a real boss. Knowing that some students have difficulties in finding jobs, Song Yadan also made a special trip back to his alma mater to recruit nearly 10 past and current graduates. Song Yadan said, "From 300 yuan to 3 million yuan, it feels a bit like a dream. The richer you are, the lower your posture will be. "