This is a temporary group, which can be dissolved after each investment promotion class. The core groups inside are, of course, intentional agents and referees. I have seen many WeChat commercial enterprises try their best to attract people, regardless of whether they have laid the groundwork or not, but in the end, the whole lecture will be deserted, no one will interact, and they will continue to quit the group and join the group, which is particularly chaotic. Then, how to form this group, I think there are several steps:
The first step is to find out the intention. First of all, we should investigate how many internal agents intend to act as agents, and then start classes, or simply form a habit and start classes regularly.
The second step is to pull people into the group. First, put the recommenders who intend to act as agents into the group in advance, and then set a time for them to bring in the intended agents, so that the crowd will be more accurate.
The third step, interaction before class, the group assistant began to send out group discipline, remind the class time, introduce the teachers, introduce the highlights of the course, send out red envelopes and create an atmosphere.
The fourth step is the course site. In the course of the lecture, the recommender must participate in the interaction, or more subtly, the recommender can also bring his trumpet to participate in the interaction, so that the atmosphere can be guaranteed.
The fifth step is to follow up after class. The investment promotion and drainage course is only a means to help the transformation, and it is really difficult to transform immediately in many cases. Therefore, after the course is over and the group is dissolved (students can also climb stairs), the referee needs to follow up privately.
Note: After the course is over, you can appropriately extend the time for the group to leave, such as three days, so that the promotion policy can fly for a while. In this process, we will continue to deliver good news, create an atmosphere and push more agents forward.