The subjects to be tested in the self-taught advertising major are Outline of Modern History of China, Introduction to the Basic Principles of Marxism, Aesthetics, Advertising Media Analysis, Radio and Television Advertising, Advertising History at Home and Abroad, Introduction to Communication, Professional Advertising Design, Computer Three-dimensional Design, English (II), Introduction to China Culture, and Introduction to Advertising.

Prediction of employment prospects in advertising industry

1. There are many miscellaneous things in advertising, including planning, copywriting and design (to remind you, many people understand that advertising is only advertising design, which is a big misunderstanding). Of course, the best place to go after graduation is advertising companies, such as AE, copywriting, planning, creativity and media.

However, advertising is definitely not that easy. Advertising is not as easy as it seems. After all, only a few people have entered the international 4A, and they are very tired and unstable.

What is incompatible with the vigorous development of advertising industry is the lack of professional advertising talents. At present, there are no fewer than 200,000 advertising employees in China, but less than one-twentieth of them have actually received professional education and systematic training. Many advertising practitioners are "half-way monks". Of course, this is not to say that non-professionals can't shoot good advertisements, but on the whole, the advertising production teams seem to be uneven, and most of them are not very high.

4. If China wants to catch up with the advanced level in the world, it must fundamentally improve the quality of the advertising team, and the most fundamental way to improve the quality of the advertising team is to select outstanding talents from graduates majoring in higher education. Judging from the distribution of the graduates majoring in advertising in the School of Journalism of China Renmin University in recent three or four years, the graduates of this major are far from meeting the needs of employers because of their few personnel and high quality, and the distribution is very promising, even surpassing other popular majors.

If you have questions about the self-taught/adult-taught examination, don't know how to summarize the contents of the self-taught/adult-taught examination sites, and don't know the local policies for registering for the self-taught/adult-taught examination, click on the bottom to consult official website and get the review materials for free: /xl/