As the saying goes, "It is never too old to learn". In today's fierce competitive environment, continuous learning is even more important. Both students and office workers should constantly update their knowledge reserves and talents. At present, the total annual scale of the domestic education and training market is one trillion yuan. Faced with such a large market demand, opening an educational institution is an entrepreneurial project that many entrepreneurs like. However, before opening educational institutions, it has become a big problem for entrepreneurs to create their own brands or join educational institutions.

In fact, most entrepreneurs understand that joining educational institutions has many advantages over creating their own brands, but they are worried about whether joining educational institutions is reliable.

Although there is a great demand in the education market, there are many educational institutions now. In order to obtain students, all educational institutions should make great efforts in brand reputation, teachers, teaching facilities, teaching effect and so on. And these are not achievable in a short time for newly opened educational institutions.

As we all know, in a highly competitive industry, if it is not quickly recognized by the market, the survival rate will be greatly reduced, and it is very likely to close the store at a loss.

As the brand of educational institutions, the company has a special department responsible for teachers, teaching resources and brand promotion. Entrepreneurs only need to pay the initial fee, they can get the right to use the brand, and use the brand reputation to quickly open the market and obtain students. The company will also help entrepreneurs choose the location of training institutions, which is also a great advantage for those who have just entered the field of education and training, because the location of any industry is very important, and the location of training institutions involves the source of students and tuition fees after opening. And it is directly related to the success of entrepreneurship. In addition, when choosing an educational institution to join the brand, the partner will also get the support of the company headquarters in teaching resources, teachers, educational facilities, teaching methods and other aspects, which is more professional and easier than setting up a training institution by entrepreneurs themselves. Therefore, from the advantages of the above affiliated educational institutions, it is reliable to join educational institutions.

However, there is a saying that there is no smoke without fire. Since entrepreneurs have "Is it reliable for educational institutions to join?" There must be a reason. Because the cake in the education and training market is very big and the competition is fierce, it is inevitable that some opportunistic training brands will appear and package themselves through false marketing means in order to defraud franchisees of their joining fees. Therefore, when entrepreneurs join education and training institutions, they still need to conduct a number of inspections and choose genuine brands to help them succeed in starting a business.