Laozi wrote in the fifty-fourth chapter of the Tao Te Ching: "Those who are good at building will not pull out, and those who are good at embracing will not take off." In the present words, I think it is: "People who are good at building houses will not collapse because of weak foundations;" People who are good at holding things will not let things leave them. "
The creator of "those who are good at construction must do it" may have seen or thought that there is a word "construction" with the same sound as "CCB" in "those who are good at construction", and combined with the relationship between the word "bank" and the word "bank" that praises someone's ability, formed "those who are good at construction must do it" or "those who are good at construction CCB".
It should be said that the slogan of "well-made people" or "well-made people" is a better slogan, mainly good at:
1, "A good builder will never give up" and "China Construction Bank" are both words of "architecture". "A good builder can remind people of the Tao Te Ching in the treasure house of China traditional culture, which is undoubtedly a good thing for carrying forward the traditional culture of China and spreading the concept of" A good builder will never give up, but a good one will never fail ".
2. The goodness of a "good man" means "what to do", as well as "charity" and "goodwill"; The word "bank" is different from the word "xing" that praises someone's ability. The first and last words in "good builder's bank" or "good builder's bank" have multiple meanings, full of charm and intriguing.
In the treasure house of China traditional culture, there are many famous sayings and classic quotations, and it is not difficult to find one or a few "good words"; It is not difficult to graft, quote and transform one or several "good words" from China's traditional cultural treasure house into corporate culture ideas or advertising language.
However, just because an enterprise or individual borrowed or quoted the "kind words" of the ancients does not mean that the enterprise or individual can really do or will do it according to the realm and requirements of "kind words". Many enterprises or individuals say one thing and do another. For example, the "homeland culture" advocated by China Construction Bank is so beautiful, but in the past, the "homeland" of China Construction Bank has produced two greedy "parents"; Although "homeland culture" is a good word, has the "homeland culture" of China Construction Bank been built well? After doing the training of "Customer Manager and Corporate Culture Construction" for the training class of customer manager reserve force of Beijing Construction Bank, I analyzed the corporate culture of China Construction Bank and wrote an article: