As an online national pavilion officially established by the Russian Export Center for China's consumer market, Tmall's official flagship store of Russian food has attracted hundreds of Russian enterprises to China for business display and docking, and its products cover snack food, rice flour, grain and oil, fresh drinks and other categories. It has become a good place for Russian enthusiasts to "plant grass" and "pull grass".
In addition, the display window of Russian food has been extended to a series of offline channels, such as the offline Russian Import Pavilion set up in Shanghai Greenland Global Commodity Trade Port and the Su Guo Shopping Center in Nanjing New City Center. These "what you see is what you get" and "what you get when you enter the store" boutique shops are closely connected with the World Expo, China International Import Expo (CIIE), World Expo, China Food Exhibition and many other international events, thus realizing the seamless connection of Russian imported goods from online to offline and from 2B to 2C.