017 April 1 1 released de "Blue Book of Education and Training Industry Development in China 20 16-20 17 (Volume K 12)", which mentioned that K 12 was about the same in China. In addition, the "fully open two-child policy" will also usher in a greater demographic dividend for K 12.
K 12 online education institutions are mixed, many platforms have no high-quality content, and students have not grown up on their platforms. This is a big problem in the development of K 12 online education. If this industry does not have the support of high-quality content and does not solve the problems of content creation and technology drive, it is difficult for students to grow up. "
In recent years, many new hot spots and new products have appeared in the domestic K 12 online education field. Due to the emphasis on concepts and the neglect of demand, the lack of truly "effective" products, the lack of closed-loop online teaching products to improve learning efficiency, and the diversity of forms and sensory effects, the content construction is seriously backward.
The core value of K 12 education and training industry is the communication link, which is the delivery of education and training products and services to meet certain needs, such as improving examination scores, improving oral English, socializing and certificates. The market in this field presents multiple characteristics such as high payment, younger age and personalization.
And education itself is indeed a conservative industry. Parents attach great importance to their children's education and are willing to spend a lot of money, but they will not do it easily. The most fundamental reason is not expensive, but the cost of trial and error is too high to bear. In the face of life choices like Xiaoshengchu, parents dare not make mistakes.
Therefore, education is a slow industry that needs long-term investment and constantly improves its quality. Strong marketing methods are not suitable for large-scale promotion. If entrepreneurs are too impetuous, they will be shattered if they basically burn the money.
Only from the inside, dealing with the improvement of efficiency and ability and the reduction of cost, the improvement of educational products and services, and the rapid establishment and dissemination of brands are the basis of success. Among them, it is possible to establish a brand quickly on the Internet, but whether such a brand can be maintained for a long time depends on the degree of realization of the first two levels.