1, address selection: When deciding to open a family-style beauty salon, the first thing to consider is the choice of address, which will directly affect the later operation of beauty. Therefore, when choosing a store address, we must judge whether it is suitable for us from many aspects, such as whether it is in a busy block, whether there is enough traffic, whether it is in a crowded business circle and so on. However, you know, the better the location, the higher the rent will be. There is no doubt about it. When considering the address, we should also consider its cost.

2. Decoration design of the store: After the store address is determined, the next job is to do a good job in the design and decoration of the store. Compared with other types of beauty salons, the style of family-style beauty salons is more warm, and there is no need to use too high-grade decoration materials and too gorgeous decoration. For a family-style beauty salon, it will seem too abrupt. Therefore, when decorating a family-style beauty salon, it is best to highlight the warm atmosphere through some small decorations.

3. Product and instrument introduction: After all the shops are renovated, you can introduce beauty and hairdressing instruments and products. There are many kinds of beauty instruments, and the prices of different types of instruments are different. Bian Xiao suggested that when buying instruments, it is best to be accompanied by professionals, and try to choose the instruments and equipment suitable for your beauty salon according to the special service items of your beauty salon.

4. Personnel recruitment and training: After everything is ready, personnel recruitment begins, which is also the last step before the beauty salon opens. In a family-style beauty salon, two or three beauticians are enough. Requirements: Experience in beauty industry, outgoing personality and good eloquence. After all, beauticians also belong to the ranks of salespeople. If the sales are good, customers will not be disgusted, which is of great help to retain customers. Do a unified training for newly recruited beauticians, such as beauty technology, instrument use, customer reception, etc. And you have to go through training before you can go to work.

Beauty salons are beauty service places that provide people with beauty, skin care and hydrotherapy. Since the 1990s, it has gone through three stages: guiding beauty salons, maintaining beauty salons and repairing beauty salons, and has now developed into a conditioning beauty salon. There are usually women's clubs and spas.

The services provided mainly include: skin care, pure natural professional skin care, pure natural anti-wrinkle and anti-aging, massage, ovarian maintenance, aromatherapy and ear candles. Beauty salons are terminal institutions selling professional cosmetics.

Health care projects:

People's requirements for quality of life and health level are getting higher and higher, and they begin to pay attention to health preservation and disease prevention, and the theory of TCM health preservation just caters to the needs of this world. Health care projects in beauty salons have become the hottest projects in beauty salons.

1, spleen and stomach conditioning of four seasons and five elements (Chinese medicine believes that "the spleen is prosperous in four seasons but not evil", that is, people with strong spleen and stomach functions have strong resistance and are not easy to get sick. )

2, the ancient triple energizer conditioning (transported to the internal organs through the triple energizer, abundant in the whole body. )

3, pulse shaping physiotherapy (improve abdominal distension and deformation caused by poor qi and blood, as well as female leucorrhea, irregular menstruation, backache and fatigue.

4, Korean ancient cervical spine maintenance (soothing and relaxing, providing professional massage techniques according to your physical condition, so that your care has a feeling of wanting more. )

5, Thai SPA body care (deep soothing massage, plus a special Thai hot medicine bag, let you enjoy the relaxation of the body while discharging the cold in the body, and get the improvement of sub-health. )

Precautions:

The front desk of a beauty salon can be said to be the first image representative of customers entering the store, and the quality of front desk service can determine the size of customers' first consumption desire. However, many beauty salons receive customers at the front desk, which has a certain impact on the marketing performance of beauty salons. The front desk is the hub of everything, so it is very important to do a good job in the front desk of beauty salons.

First: Sound has temperature. Many customers will call. When answering the phone, the voice at the front desk can warm the hearts of customers to varying degrees. The voice of smile is sweet, and customers will feel happy when they hear it, attracting the sweetness of each other's mood.

Second: Sound is tangible. When you make a phone call, if you do it correctly, your voice will appear formal and confident. When the other person hears the voice, he can also judge the randomness and rigor of the form, and feel the courtesy and image of the beauty salon as a whole.

Third: Words have feelings. In some high-end beauty salon franchise stores, professional beauty salon receptionists will not pre-empt and give customers the opportunity to ask questions, which is extremely impolite. After the initial polite reception, they will listen to customers' thoughts and needs, and use professional words and etiquette to promote customers' further recognition according to their attitudes.

Fourth: hospitality can calm down contradictions. In the face of complaints or customers who come to complain, please go to the lounge immediately, pour a cup of tea, and patiently ask why the problems raised by customers should be "solved immediately after investigation". If it is the effect of the project, it must be explained and appeased, and the customer's requirements can be met if necessary. Never make a fuss at the front desk.

Fifth: First, the reception time is very important. When customers enter the store to do a project, they should first give up their seats, say hello and pour tea, then ask about the demand and arrange the order reasonably. If they start to stand up and sell, when the result is not good, they will give their seats to tea. Sometimes it's too late.

Sixth: Time is a good opportunity. Many men, themselves leaders or actors, have developed a noble spirit and like to be silent when they go to men's beauty salons to do projects. At this time, there is no need for blind sales promotion at the beauty salon front desk. Seize the opportunity, give them the space to decide and slowly promote consumption.