Mr. Yu Fei and his Lanzhiyang international marketing consulting agency were praised as "potential, sincere, dedicated, trustworthy and excellent partners" by David Beasley, chairman of the health advisory committee of the US federal government and former governor of South Carolina. The marketing principle is practical, practical and effective.
Mr. Yu Fei, a famous brand marketing expert and CEO of Lanzhiyang international marketing consulting agency, provides overall market solutions for small and medium-sized enterprises through highly targeted and convincing tailor-made methods. Its main features are:
Six words: practical, practical and effective.
Actual combat means that the concept of consulting service (artistic application of methods, means and skills) comes from the real knife and gun market and finally serves the market, which is operable; Practical, to put it bluntly, is what is taken out, which makes customers feel particularly useful (according to market feedback); Effectively and accurately interpret the pulse of the market, help customers make profits, and then realize self-worth.
Actual Combat-Popularization of Marketing Consulting
The artistic application of consulting service concepts such as ways, methods and skills comes from the market, which has strong operability and ultimately serves the market. This is really called "actual combat" of marketing consulting.
Actual combat is not a "saliva" tactic, but a marketing consultation with live ammunition in the market. Marketing consulting competition is everywhere. Faced with more and more critical eyes and more sophisticated needs, building core competitiveness, highlighting their own superior resources and providing personalized service platforms have become the foundation for the survival and development of many consulting companies. Lange Zhiyang International Marketing Consulting Agency, as a professional marketing consulting company, has been deeply involved in the market and has been taking a professional road. In the accumulation of 20 years, Mr. Yu Fei has always performed well, and has touched enterprises and many customers with his solid marketing skills and keen market insight.
Some enterprises that have not been involved in the market for a long time often place great expectations on their products and always want to occupy the market quickly or seize the opportunity to attract investment. However, it often backfires. In order to avoid market risks and maximize market returns, enterprises must look for real marketing experts in addition to their own conditions.
As a marketing consulting organization, one should be a senior practical expert in the industry, with many years of successful overall market operation experience and profound strategic vision. On the other hand, it is an inevitable choice in reality to form an institutional team that is full of publicity, passion and keen insight in the face of dynamic changes in the market, dare to fight and fight, always see the true colors of marketing consulting heroes, and provide customers with the greatest profit value through the integration of strength. The market is ruthless, and actual marketing planning is the key for enterprises to win.
Marketing consulting must have the ability of "actual combat", so that we can show our true colors, teach practical experience in a down-to-earth manner, and carefully cultivate the elite of the combat team. This is the service concept of every well-known domestic consulting company like Lange Zhiyang!
Practicality-the basis of marketing consultation
Marketing consulting, if the market does not recognize a set of programs, can not bring real value to customers, it will fail.
Practical, to put it bluntly, is what customers (according to market feedback) find particularly useful. In view of the current product market situation of the enterprise, according to the enterprise category and enterprise strength, make necessary strategic and tactical adjustments, re-plan the brand and market, and provide an operable integrated marketing communication plan. Really solved a series of practical problems such as product listing and model market construction for enterprises. It is a "practical" problem to be solved by marketing consulting. Without the core issues such as strategy, strategy adjustment, brand and market re-planning, providing an operational integrated marketing plan means that marketing consulting becomes no longer practical and loses its value.
Actual effect-the outlet of marketing consultation
Marketing consultation of growing enterprises is a very intelligent academic issue. Without the experience of actually operating the market, there is no right to speak. How to consult?
In addition to building a practical platform, we should also stress "effectiveness", that is, the consulting scheme provided for enterprises can solve their problems and maximize their profits.
The actual effect is mainly reflected in the following kinds of effect analysis when providing consulting services for enterprises: project feasibility analysis and evaluation, market research and evaluation, whole process planning of new product listing, creative design of print advertisements, creative production of film and television advertisements, low-cost model market construction, investment consulting and planning, brand planning and integrated marketing communication scheme, professional marketing training and diagnostic consulting, and industry resource allocation.
First, by identifying the real needs of consumers, "professional research+practical planning+market construction+whole process tracking", we can determine the target market for enterprises, provide excellent services, win customer satisfaction with reasonable prices and professional services, and finally help enterprises maximize their value. Only in this way can marketing consultation be "effective".
Two, through the "resident consultant" and "project consultant" to provide enterprises with new product listing planning and model market construction, marketing consulting, marketing training, marketing problem diagnosis and solution, professional market research and other services.
Third, through the field investigation, product research and development background, formula, efficacy, market dynamics, professional databases, literature, industry and government departments, feedback information from consumers and distributors, we can comprehensively analyze and evaluate the market prospect, development potential and efficacy value of products, help enterprises solve whether new products have development value and determine the market development opportunity of products.
Fourth, by understanding the needs of consumers, solve the market strategy of products and how to appeal. Frequent research includes qualitative research and quantitative research. When we do every project, we must do qualitative research through consumer seminars, market visits, internal staff interviews, second-hand data collection and other means, and then do quantitative research when necessary.
5. Through detailed and thorough information collection, market visits, investigation and analysis, a series of marketing methods, such as theory, concept, naming, supply and demand, target group positioning, packaging, pricing, advertising language, print advertising creativity, film and television advertising creativity, creative design of indoor and outdoor POP promotional materials, operation mode and marketing scheme, are implemented for the enterprise. On this basis, the whole case planning is carried out, including: market environment analysis, marketing objectives, market positioning, channel planning and implementation plan, public relations planning and special activities, promotion plan and special activities, communication implementation plan, investment promotion strategy and implementation plan.
Six, by refining the concept of product core marketing, write a soft article that is inflammatory, inductive, lethal and impactful in the process of product operation and promotion. Create selling points through soft-text hype, attract attention and increase sales.
In order to effectively implement the later marketing promotion and investment promotion, Lange Zhiyang International Marketing Consulting Agency combines its own marketing experience, makes full use of its own terminal network, media communication, channel resources and marketing team in East China (southern Jiangsu, northern Zhejiang and Shanghai), and fully participates in it to create a successful model market for customers at low cost.
At the same time, according to the product characteristics and internal resources of the enterprise, we will provide customers with perfect and operable investment promotion plans, investment promotion texts and soft and hard investment promotion advertisements, formulate sales incentive policies, market protection policies and vehicle distribution agreements, and provide investment promotion process, dealer qualification evaluation, investment promotion organization setting scheme and investment promotion personnel training. Value-added service: provide customers with more dealer lists and organize some dealer lectures for customers.
Teacher Yu Fei's main training courses:
Ways for small and medium-sized enterprises to win sales at low cost
Survival mode of small and medium-sized enterprises
Practical skills of brand building
Methodology of enterprise strategic positioning and value innovation
Crisis management and risk control
Professional psychological training
Shaping and promoting professional competitiveness
The winning strategy of outstanding leadership
Team building and communication practice
Breakthrough mode of terminal sales in actual combat
Methods and skills for dealers to win sales.
The Secret of Regional Market Development
Management by objectives and performance appraisal
Teacher Yu Fei's president training helps solve enterprise problems
Mr. Yu Fei, a famous brand marketing expert, is one of the top ten outstanding marketers in China, a practical marketing expert recommended by Forbes in the United States, a supervisor of Tsinghua University's senior president's management class, a special brand consultant in china securities journal, one of the most influential marketing planners of China 100 recognized by CCTV, the CEO of Lange Zhiyang International Marketing Consulting Agency, and the consulting training led by him and his team. Products and services are constantly upgrading with the characteristics of senior leaders in different enterprises and industries. Studying the development and R&D trends of various enterprises in emerging markets around the world and China from a multi-angle and all-round perspective can provide them with systematic solutions, and can also communicate and discuss with top experts in the industry on market dynamics, preparation R&D, packaging technology, laws and regulations, so as to help related enterprises improve product quality and enhance market competitiveness. In addition, it aims to provide enterprises with the latest R&D technology and market information of related industries, promote enterprise development, enhance the competitiveness of enterprises at home and abroad, and provide an effective resource platform for establishing enterprise brand, enterprise image, expanding sales channels, strengthening enterprise R&D and innovation. This is the real way out for the training industry.
Teacher Yu Fei's practical training pays more attention to refining the content, making the content more in-depth and targeted. In the training process, some activities and games related to the theme are introduced, thus helping and strengthening the theme, making the training different from lectures, conferences and other educational methods, thus better helping the top managers of enterprises. According to the characteristics of the industry, he started with in-depth investigation in advance and made an accurate and strict plan for the whole training and consulting process. The preparation time is extremely sufficient, and the training effect is immediate. What do you need to train for the problems encountered in the industry? Is it a training marketing strategy? Marketing tactics? Marketing management? Wait, these are all areas that must be investigated. Because the training object determines the training content, it must be matched with each other, such as leadership, decision-making, management, etc.
Teacher Yu Fei's president training is helpful to enhance the corporate brand.
In terms of training methods, Mr. Yu Fei adopts case teaching with high practical training value, abandons the entertainment of training, refuses to pretend, and actively and flexibly uses lectures, case analysis, plot development and simulation training. Tell the experience summarized in the front line of production, marketing and management, communicate with senior managers of various enterprises at close range, adopt case teaching and interact on the teaching site, which not only ensures the vividness of the course, but also makes the training never last. Teacher Yu Fei interspersed enthusiastic and distinctive speeches in the training, and every speech will make everyone eager to try; Through convincing case sharing, actual combat drills and theoretical sublimation, advanced students can really improve their abilities from training!
During the training, Mr. Yu Fei repeatedly reminded that the president and other senior managers are the core figures and the most authoritative figures in the enterprise, and every decision they make will definitely affect the whole enterprise. They must be soberly aware that "water can carry a boat and also overturn it". Without the attention and support of consumers, even the strongest enterprises will surely become a thing of the past. Therefore, treat consumers with "love" and close the distance with consumers. In other words, this is "attacking the heart." Also, there are hundreds of brands around consumers every day. Can consumers remember so many brands? Only special brands will attract consumers' attention. So the brand must be different. A brand must have its own personality. For example, many enterprises are now caught in the misunderstanding that "brand is a luxury" and think that "it takes a lot of money to make a brand". This understanding has directly hit the confidence of a large number of enterprises in brand building, and even shaken their determination in brand building. In fact, the concept of low-cost brand operation is the "surprise victory" to shape the brand in actual combat.
At any time, enterprises and products must have differentiated advantages that competitors do not have, which is also the secret of enterprise success. That is, in the current situation of overcrowding and fierce market competition, positive competition can only make zero enterprises fall into a bloody "red sea." If an enterprise wants to win tomorrow, it cannot rely entirely on competition with competitors, but should create a "blue ocean", find a differentiated market that has not been valued and occupied by competitors, and establish differentiated advantages.
Teacher Yu Fei's summary that "people have no me, people have my superiority, and people are superior to me" is enough to reflect a core problem of successful marketing: differentiation advantage. This differentiation includes many aspects (product differentiation, service differentiation, packaging, marketing, image, market differentiation, etc.). ).