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What skills do you need to do e-commerce operations, and do you need to go to a professional institution for training?
1. Be fully responsible for the operation and daily management of the store, including the overall planning of the store, marketing activities planning, product promotion, etc. , and promote the achievement of sales targets-the point of this sentence is that all the work of the store is given to you to complete and achieve sales targets.

2. Optimize the ranking of stores and commodities, put forward application schemes, increase the traffic entering the store, increase the click rate, page views and conversion rate-that is, how to improve the ranking, how to increase baby uv, store pv and user conversion, involving ranking rules, how to design pictures, titles, content details pages and copywriting, and promote user conversion.

3. Skillfully use marketing tools such as through train, and make statistics, analysis, evaluation and adjustment of marketing effects. Through train is the collection, analysis and account optimization of various data after going online.

4. Complete the record of store operation data, analyze problems and improve market share-this is a question to measure the operation quality of a store.

5. Be responsible for the planning, registration, implementation and summary of in-store self-operated activities and platform marketing activities (e.g. 6 18). Double 1 1 activities, theme activities, etc. )-The design of such activities should be based on users' own data. First, we must know clear consumer portrait data in order to carry out effective activities in a planned way.

6. Familiar with the search ranking and optimization of the platform, you can independently plan marketing activities such as spikes and group purchases to improve the actual traffic of online stores-each indicator data has a certain role, and how big the impact of this indicator is, you need to judge and analyze it yourself.

7. Pay close attention to the situation of competing stores in time, submit store operation reports regularly, conduct all-round phased evaluation according to data such as traffic, consulting volume, conversion volume and promotion effect, and propose optimization schemes according to promotion effect.

8. Understand the marketing rules of the platform network. Familiar with members' shopping habits and psychology. They are sensitive to data and user psychology. In essence, the requirement for an "e-commerce operation talent" is to understand users, platforms, rules, data, marketing, methods, planning, analysis and everything on the Internet.