According to China Travel. Com, in the new advertising law revised on 20 18, the forbidden words in cosmetic advertisements have been stipulated: special effect, high efficiency and full effect.

Compared with the old version, the newly revised advertising law has a wider scope of revision, expanding and refining many of the original contents and regulations. The new law enriches and refines the advertising content standards, and improves the advertising standards for health food, medicines, medical treatment, medical devices, education and training, investment promotion, real estate, crop seeds, etc.