New Silk Road is also the earliest and largest internationally renowned model agency in China, and has always been in a leading position in the fashion industry. The company is headquartered in Beijing, with branches in Guangzhou, Shanghai, Chengdu and Taipei. Its business scope has developed from model brokerage and model training to public relations planning, brand promotion, advertising creativity, performance production, beauty design and construction, network information release and organization of large-scale series of cultural promotion activities. Is an international, modern and comprehensive cultural enterprise with standardized management, efficient service and rich operation experience. The history of the New Silk Road is an inseparable part of the development of the new China model industry. New Silk Road took the lead in realizing the transformation from team system to brokerage company system. By studying and investigating the advanced management mode of the same industry in the world, we will constantly explore and practice ourselves, become more professional and professional, and develop towards commercialization and entertainment.

As early as 1989 1 1, the new silk road successfully held the first new silk road China model competition (which is also the first national model competition in China), laying a good foundation for the selection, training and promotion of China models in the future. Up to now, the contest has been held for 18 times, and has produced dozens of world-renowned supermodels such as Qu Ying, Ma Yanli, Jiang Peilin, Xie Dongna, Wang Haizhen, Yu Na, Jenny Tseng, Du Juan, Hu Bing, Zhang Xinzhe, Ha Xin and Meng Fei. At the same time, the National Male Model Contest, Underwear Model Contest, Automobile Model Contest and World Model Contest held by New Silk Road have also delivered many excellent model talents for the industry.

Since 1999, New Silk Road has participated in the China Culture Week organized by the China government in France, the United States, Germany, South Korea, Russia and other countries for many times, which has been affirmed by the government and praised by the international community. At the same time, it not only introduced the cultural essence of China to foreign countries, but also actively devoted itself to introducing foreign excellent brand culture and model talents to China, paving a new "Silk Road" for the exchange between the East and the West. New Silk Road is a star-studded company, which has gathered more than 90% supermodels and first-class elites in China. In clothing, automobiles, electronics, telecommunications, jewelry, cosmetics, real estate, IT, city advertising, film and television entertainment and other economic fields. They are the image spokesmen of many well-known brands and become the indispensable backbone of China model industry. After more than 20 years of efforts and continuous self-breakthrough and innovation, today's New Silk Road has truly become the "cradle of China supermodel" and "overpass to the world" recognized by all sectors of society.