Main business scope: mainly engaged in daily necessities and non-staple food, mainly aimed at iron works and nearby residents.
Enterprise type:
Production, manufacturing, retail and wholesale service agriculture.
Emerging industries, traditional industries and others
Second, the personal situation of the author of the business plan
Previous relevant experience (including time)
I have lived in an iron factory for a long time, and I know the local natural conditions of the iron factory very well, and I also have a certain understanding of department store sales.
Educational background and related courses (including time):
From September 2, 2009 to September 27, 2009, I attended the entrepreneurship training class in Malipo County.
Third, the market evaluation
Target customer description:
The target customers of this enterprise are mainly office workers, residents and people with average spending power in Tiechang Township, Malipo County.
Market capacity or expected market share of the enterprise:
At present, the retail of department stores and non-staple foods in Tiechang Township is mainly concentrated in the streets of Tiechang Township. There are about 15 department stores and retail stores in Xiang Jie, with monthly sales of about150,000 yuan. The monthly sales of this enterprise in the initial stage of its establishment is about 8,000 yuan, and its market share in the iron works is about 6%.
Trend of market capacity change:
At present, with the development of economy, people's living standards are constantly improving, the demand for department stores and non-staple foods is increasing, and the market capacity is increasing.
Main advantages of competitors:
1, competitors have long business hours and many customers.
2. Competitors own their own houses, and the cost is low.
Major disadvantages of competitors:
1, with relatively few varieties.
2. The service quality needs to be improved.
The main advantages of this enterprise over its competitors:
1, complete varieties
2. Good service attitude
Compared with competitors, the main disadvantages of this enterprise are:
1, weak funds
2. The cost is relatively high.
Fourth, the marketing plan
1, product
The main features of a product or service
All kinds of goods are cheap and suitable for rural areas.
2. Price
Cost price, sales price, competitor's price of a product or service.
White goods 5.00 8.00 8.00
Discount sale
Sell first and collect later.
Step 3: Location
(1) Location details:
Address area (square meters) Rent or construction cost
The rent of Tiechang Township Street is 30 square meters per month in 800 yuan.
(2) The main reason for choosing this address:
The center of Tiechang Township, where the surrounding rural residents gather.
(3) Sales method (select one and tick)
Will sell or provide products or services to: √ end consumers √ retailers and wholesalers.
(4) Reasons for choosing this sales method:
Higher profits and faster return of funds.
Step 4 promote
The person who sells the owner's sales cost forecast is included in the salary.
Advertising cost forecast
Public * * * Relationship Cost Forecast
Business promotion cost forecast
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
Individual industrial and commercial households limited liability company
Sole proprietorship partnership enterprise
other
Name of the proposed enterprise: Jincai Department Store of Tiechang
Enterprise employees (please attach enterprise organization chart and employee job description):
Working monthly salary
Owner or manager Yang Baiwan 1500
staff
Business license and permit obtained by the enterprise:
Type estimated cost
Business license is free.
The tax registration certificate is free.
Legal responsibilities of enterprises (insurance, employee compensation, tax payment, etc.). ):
Type estimated cost
Agreement between partners (partners) and partnership enterprises (partners):
Content partner
clause
Investment form
Capital contribution period
Profit distribution and loss sharing
Division of labor, power and responsibility
Liability of partners for personal debts
Alteration and termination of the agreement
Other terms
Intransitive verb fixed assets
1, tools and equipment
According to the forecast sales volume, assuming the production capacity reaches 100%, enterprises need to buy some equipment.
Nominal quantity total cost per unit price (yuan)
1200 counter set
Total 1200
Name and address of supplier after-sales service telephone or fax
2. Transportation facilities
According to the needs of transportation and marketing activities, it is planned to purchase the following means of transportation:
Nominal quantity total cost per unit price (yuan)
Name and address of supplier after-sales service telephone or fax
3. Office furniture and equipment
The office needs the following equipment:
Nominal quantity total cost per unit price (yuan)
Name and address of supplier after-sales service telephone or fax
4. Fixed assets and depreciation summary table
The project price value (yuan) is converted annually (yuan)
Tools and equipment 1200 (five-year depreciation) 240
vehicle
Office furniture and equipment
shop
Factory building
land
Total 1200 240
Seven, liquidity (month)
1, raw materials and packaging
Total cost of each project quantity (yuan)
White goods 1000 5.00 5000
The total is 5000
Name and address of supplier after-sales service telephone or fax
2. Other operating expenses (excluding depreciation expenses and loan interest)
Bill project fee (yuan).
Employer's salary 1500.
Employee wages
Rent 800 yuan, 9600 yuan once a year.
Marketing expenses 200
Water and electricity costs 50 pounds
maintenance cost
insurance expense
registration fee
other
Total 2550