During the two-day training, I felt the biggest and deepest, which is also the essence of UFIDA sandbox simulation-accurate market positioning and practical corporate strategic goals, and finally realize the value of the enterprise through teamwork. If an excellent enterprise wants to have tenacious vitality and combat effectiveness, it must have a team that can cooperate with each other, support each other and carry forward team spirit. Teamwork is not only the culture that enterprises need to develop, but also the soul of enterprise success. Communicate information at any time to avoid losing a coin.
On the first morning, the teacher began to introduce the rules of "game", which is very similar to the operation mode of real enterprises. Each group is divided into ceo, marketing department, finance department, production director and purchasing department, who are responsible for their own work to maintain the survival and development of an enterprise in the market.
It is very important for teachers to read and explain the rules of the game. Our group listened carefully at that time, so we can grasp the rules of the game relatively accurately in decision-making and have an advantage in the speed of decision-making and management.
After the teacher explained the rules and led us through the first year of operation, our sunshine company began to operate. Our general strategy is: stability first, then development. According to market analysis, other groups will invest in p2 products. We chose p3 products to avoid fierce market competition and concentrate on the production and operation of p 1 and p3 products. We decided to use p 1 to gain a firm foothold in the local market and only focus on the development of regional markets. The first year's order is particularly important.
Everyone is on the same starting line, and the number of orders is limited. We must seize the largest order to ensure our top position in the local market, and at the same time make full use of our production capacity that year, instead of overstocking. Therefore, advertising strategy is particularly important. Whoever invests the most advertisements can choose the menu first. As a result, we easily got the biggest order and took the position of local boss.
The first year of production was successfully completed. In the first year, I began to invest in iso certification and p3 product research and development. In this year, we also invested in the construction of a fully automatic production line, which will be put into production immediately after p3 is developed.
I invested a lot in the first year and didn't leave much liquidity in the end. In the end, each group lost money, but our loss was the smallest, because our order was the largest.
The next year, we failed to recover much money in this year. At the same time, with various investment expenditures, our money is getting less and less, and we have made another mistake: ignoring long-term loans. We don't make long-term loans because we think the interest cost of short-term loans is low, while other groups have borrowed a lot of long-term loans in the past two years when the owner's equity is still high, so there is a lot of liquidity.
Under the guidance of the teacher, we found ourselves caught in a misunderstanding: p3 research and development takes 1.5 years, and it only takes 1 year to buy a fully automatic production line. Because the time difference was not well considered, product research and development and production line purchase were carried out at the beginning of the first year, which led to p3 product research and development needing to wait for half a year to produce a fully automatic production line; Because it takes a certain period for the automatic production line to change production, the production line has to stop production, which leads to the waste of original investment. We thought that no students could consider this problem, but one group did, and felt that it was very thoughtless to consider the problem in a hurry.
In the past two years, our purchasing department is not familiar with the environment and has not planned our production capacity and the funds occupied by raw materials well. In addition, when we were in a hurry, our financial department made a mistake in making accounts at the end of the year, and it has not been even. It was the teacher who put forward our calculation mistakes the next morning and was ashamed of his simple addition calculation mistakes.
However, due to our steady strategy, we still maintain the best performance-the least loss.