MISTINE was founded in 1988 and belongs to SAHA Group, one of Thailand's top groups. The group focuses on the production and agency of consumer goods. With more than 300 branches, 1000 brands and more than 30,000 products, it has superior brand operation ability and product research and development strength. It is one of the largest consumer goods groups in Asia. As a Thai national beauty brand with a history of 34 years, MISTINE not only ranks first in the Thai market, but also sells well in more than 20 countries. It is favored by consumers all over the world and enjoys the reputation of "MISTINE cosmetics where there are Thais". At the same time, it has also been certified by the Thai royal family.
Despite years of deep cultivation in the Thai market and remarkable achievements, MISTINE has never stopped exploring in the field of sun protection. Constantly committed to research and development of skin care products at a higher level, and fully prepared for entering the China market. Established a Sino-Thai joint laboratory led by Thai pharmacist and Dr. Marin, Ph.D. in Microbiology, Harvard University, set up a team of 100 top experts, and invited a number of well-known experts and doctors in dermatology from China, Japan and South Korea to form an advisory group, constantly deepening the fields of dermatology and composition, and integrating ancient Thai and cutting-edge innovative technologies to form an exclusive sunscreen system.
Mistine has been committed to the aesthetic research of sunscreen formula for 34 years, combining the multi-dimensional research of high-lasting sunscreen, extremely refreshing skin feeling, safe and gentle formula and high cost performance to the extreme, and constantly breaking through innovation. In 2022, the sunscreen formula selected wheat color isolation sunscreen technology, combined with UVB UVA sunscreen gold ratio synergistic enhancement, to achieve high sunscreen; Double technology blessing, strong in water, intelligent hydration, waterproof and sweat-proof; Select a variety of tropical natural plant extracts, deeply nourish and resist blue light.
MISTINE has won a good reputation with its competitive product line. It has successively won the top ten preferred brands of China consumers in Kaidu Index, the international fashion brand award of Tmall Golden Makeup Award, the "Thailand Beauty Award" award of ELLE magazine, the Yimei Award of Shanghai Art Fair, the popular sunscreen award of Ruili Yiren fashion beauty model and the international fashion brand of Tmall Golden Makeup Award. 202 1 Double11"Mistine Mistine Little Yellow Hat Sunscreen" won the TOP 1 list of Tmall imported sunscreens, the purchase list of Tmall imported sunscreens plus, the repurchase list and the praise list.
In addition to professional team and ingenious products, MISTINE has always pursued a forward-looking sun protection concept and led the development of the industry. In February of this year, MISTINE and the professional beauty data platform practiced beauty, and * * * released the "Sun Protection Industry Trend Guide in 2022", which based on big data, gained in-depth insight into the new trends of the sun protection industry and led the new development of the industry; Mr. Bing Han, Ph.D. in Dermatology, Tongji University, will be invited to provide professional guidance on sun protection for consumers from the academic research level and deliver more scientific sun protection solutions.
In terms of social responsibility, MISTINE has been committed to the goal of sustainable development. The newly upgraded MISTINE tropical sunscreen family further optimizes the formula, insists on not adding nipagin ester preservatives and sunscreens harmful to coral bleaching, protects the marine environment and biodiversity, and calls for mutual protection and common life with the ocean. MISTINE has also been certified by many environmental protection agencies in Thailand, and specially developed a long-term waterproof sunscreen for Thai marine workers.
In addition, MISTINE selects natural plants such as rambutan peel from organic farms in Vietnam and Thailand, which can not only ensure the pure source of plant extracts, but also advocate fair trade, enhance farmers' professional skills, improve local farmers' employment problems, realize public welfare to help farmers, and promote the sustainable development of green sunscreen industry.
In addition, MISTINE is deeply loved by stars and celebrities for its excellent product quality. Many stars have used MISTINE sunscreen spray on the set, including Yibo and Sean. Jing Tian, Lulu, Guan Xiaotong and Quiet are also loyal fans of MISTINE products; It was also strongly recommended by Li Jiaqi, the head anchor, and was favored by the 300+ red anchor. Multiple platforms publish grass planting content to maintain brand popularity.
Multi-dimensional upgrade marketing circle, young people love sun protection certification.
MISTINE has always been favored by young consumers at the moment when sunscreen brands are in full bloom. In 20021year, consumers of MISTINE brand sunscreen accounted for 33. 1%, far exceeding the industry average. In 2022, MISTINE went one step further and established a deep link between the brand and young consumers through a brand-new brand positioning, becoming the most popular brand of sunscreen products for young people.
MISTINE, as a professional sunscreen brand, has always paid attention to product development and innovation. MISTINE, who has been deeply involved in the field of sun protection for 34 years in 2022, built a tropical research-grade sun protection product matrix based on its cutting-edge sun protection formula and technology. From the face to the body, meet different sun protection needs in many ways. In addition to a series of explosive products such as small yellow hat, small blue hat and small yellow spray, MISTINE has also advanced the requirements of different scenes and different groups of people, and will soon launch a whitening and sunscreen double-effect small yellow spray that is easy to carry outdoors, which can be more effective in sun protection and sun protection; Sensitive muscle sunscreen, the essence of nourishing skin and anti-aging, children and men according to gender and age differences sunscreen. The brand-new product matrix is more helpful to meet the refined sunscreen needs of consumers and protect the skin.
MISTINE is based on products and increases the reach of brands and consumers through multi-dimensional marketing. MISTINE officially announced that Leo, a new generation of powerful actor, has become a brand sunscreen spokesperson, hoping to pass on Leo's strength and vitality to more young consumers. The content of the spokesman's formal statement occupies a considerable space. The topics announced by Weibo officials on the same day, # Don't be afraid of the sun, dare to chase the light # and # Leo MISTINE Sun Protection Spokesperson #, had a 24-hour reading volume of 350 million+,which became the topics at the same time of the day. Not only that, MISTINE's online subway advertising screens in four cities have entered the consumer's field of vision, and the core business districts of seven cities have been displayed on the big screen in turn. Five cities' 10,000 elevators' smart screens are synchronized with spokespersons' advertisements. The total exposure of the whole platform in 24 hours online and offline exceeds 800 million+times, which is led by sunscreen products and officially announced by spokespersons, which has promoted the hot circle of brand sunscreen marketing.
MISTINE teamed up with Tmall's strongest IP Super Brand Day to create a brand-specific day and release the brand potential. Intimate interaction with the young group of generation Z, bringing tropical light-chasing ambulances into four popular cities: Shanghai, Hangzhou, Wuhan and Guangzhou. Through the joint promotion of the official Double micro-campus and Tmall Club communities, we will unite the student leaders of the top 100 universities in China, and organize the dissemination of the views of KOL and 100+ campus leaders of the first generation in China, so as to have a deep play with Z-generation college students, which should help every Z-generation pursue their dreams.
Not only that, MISTINE also signed a cross-border name with the national drink "Tea Hundred Roads" and launched a "fruit chasing package", which made fruit tea and sunscreen the best CP and was sought after by many consumers. Xiaohongshu, Tik Tok and Weibo KOC took more than 2000+ spontaneous notes, and natural traffic continued to erupt, helping brands to speak on social platforms.
Building a moat of product marketing channels, Mistin can look forward to the future.
MISTINE has been leading the industry since it entered the China market on 20 16. In 2022, the brand was completely upgraded, with the new orientation of "tropical youth energy beauty", conveying the enthusiasm, youth and vitality from equatorial cities and inspiring consumers to explore constantly.
MISTINE I know is an early online and offline brand in the industry. Online channels are mainly based on mainstream e-commerce platforms such as Ali, JD.COM, Tik Tok, Weipin and Pinduoduo, and the strategy of parallel distribution and flagship store is implemented. The offline channels are mainly set stores and large KA channels, with a complete retail network, and settled in KK, Makeup, Box Horse, Rosen, 7 1 1 and other well-known channels. MISTINE will strengthen the front-end supply chain in the future, and establish its own R&D supply chain in China to quickly respond to market demand. At the same time, expand and deepen cooperation with distribution partners. While making adjustments through feedback from retailers, we also provide our partners with complete brand authorization, brand information and samples, brand training, etc. And continue to carry out brand promotion and marketing to ensure brand awareness and traffic, so as to better empower stores and achieve mutual benefit and win-win results.
Since the beginning of 2022, MISTINE's efforts in brand, product and marketing have won a win-win situation in volume, reputation and sales. As for the future product layout, MISTINE said that it will make great strides in the sunscreen category, focusing on future product development and innovation, and helping MISTINE become the most popular sunscreen for young people.