In order to drive local farmers to increase their income and get rich, the company provides farmers with basic cows, breeding cattle, forage seeds, Pennisetum seedlings and licking bricks free of charge, supports farmers to build breeding communities, and provides them with technical training to drive farmers to develop beef cattle breeding. In order to further strengthen the construction of cattle source base, the company signed a cooperative breeding contract with the farmers for high-quality beef cattle, provided semen to the farmers free of charge, entrusted the farmers to artificially fertilize the qualified cows raised by the farmers, and gave support to the farmers 50 yuan/head after the farmers were pregnant and successfully calved, so as to improve the quality of beef cattle. Calves are raised by farmers until August 8- 10/0, and the company recycles them at the market price. Lancang Beef Cattle Slaughtering and Processing Factory covers an area of 37 mu, built according to EU standards, with unified management and assembly line processing. It has the ability to slaughter beef cattle 100 in a single shift and process 30,000 beef cattle annually, covering the live cattle market in Pu 'er, Banna, Lincang and other places.
The company's "Ivy" brand beef products passed the food safety system (HACCP) and organic product certification, and were rated as excellent beef brands and famous brands in China. Class 29 registered trademark No.5504630 (Aini+Niutou Graphic) was recognized as a well-known trademark in Pu 'er City and a famous trademark in Yunnan Province.