The following Penang cultural media will explain in detail the production process of corporate promotional videos.
1. Prepare the material file, provide or prepare the material file according to the specific enterprise video production script, which can better organize the video editing process.
Material files include: video AVI files collected by acquisition card, AVI and MOV files generated by AdobePremiere or other video editing software, audio data files in WAV format, animation FLC or FLI files without sound, and static images in various formats, including BMP, JPG, PCX, TIF, etc.
2. Cut materials. The original footage of various videos is called a clip.
In the process of video shooting, you can choose a part or all of a clip as useful material and import it into the final video sequence. The selection of clips is defined by the cut-in point and the cut-out point. The cut-in point refers to the actual insertion of the first frame of the clip in the final video sequence; The cut point is the last frame. In other words, all the frames between the cut-in point and the cut-out point are materials that need to be edited, thus minimizing the defects in the materials.
3. Roughly edit the picture, and use various video post-production functions in the editing software to edit and cut various clips.
Complete the overall task of editing. The purpose is to design the flow of the picture more smoothly and reasonably, and the time expression form is more smooth.
4, add a picture transition effect
By adding various transitional special effects, the arrangement of pictures and the effect of pictures are more in line with the observation law of human eyes and further improved.
5. Add subtitles (text)
When editing TV programs, news or interview clips, subtitles must be added to express the content of the picture more clearly and make the content of the characters clearer.
Step 6 deal with sound effects
Editing the sound below the clip (on the channel line) can adjust the left and right channels or adjust the volume, asymptotic, fade-in and fade-out effects. This work can reduce the burden of editing and the trouble of using other audio editing software, and the video production effect is quite good.
7. Generate video files.
The processing of the final generated results of various clips and transition effects arranged in the construction window is called compilation, and only after compilation can a final video file be generated. Finally, the compiled video file can be automatically placed in the clip window for controlled playback.
In order to shoot a promotional film, enterprises must first choose a good positioning, that is, the content to be shot.
From this perspective, corporate promotional films are divided into two different types: corporate image films and product introduction films. The former is mainly used to integrate enterprise resources, unify enterprise image and transmit enterprise information. It can promote the audience to expand their understanding of the enterprise and enhance their trust, thus bringing business opportunities to the enterprise.
The product introduction film mainly shows the production process of the product intuitively and vividly through live recording, dubbing and three-dimensional animation, highlighting the functional characteristics and usage of the product. It enables dealers or consumers to have a deeper understanding of the products of enterprises and creates a good sales environment for enterprises.
"Try to meet the needs of customers" is the service concept of Penang Cultural Media. With brilliant social development and rapid technological innovation, Penang cultural media has always been at the forefront of technology, striving for innovation, forming core competitiveness, fully meeting customer needs, and finally achieving the ideal goal of strategic win-win.