What are the responsibilities of an e-commerce manager? The following is what I have compiled for you, which is the content of the job responsibilities of the e-commerce manager. Welcome to read! Want to know more, welcome to the forum!

E-commerce manager refers to the website operation management position responsible for enterprise website operation management, website strategic decision-making and website operation plan monitoring. Its main responsibility lies in the decision-making and monitoring of the strategic objectives of the website and the coordination of the overall work of the operation team.

Responsibilities of e-commerce manager

1, responsible for the overall planning, implementation and operation of e-commerce websites, and establishing internal management systems, norms and business processes for website operation;

2, responsible for the overall promotion of the website, network channel development, network business development and foreign cooperation;

3. Be responsible for the daily management of the team, and formulate the internal management methods, norms and business processes of the team;

4. Responsible for the daily management of online sales projects;

5. Be responsible for the management, guidance, training and evaluation of department employees;

6. Assist in formulating the e-commerce development strategy of the company's channel products, enhance the brand awareness of the online sales platform and expand the market influence through effective cost control and marketing means.

Job requirements of e-commerce manager

1, familiar with the establishment, production, operation and maintenance of B2C e-commerce websites;

2. Familiar with the development, management and promotion of e-commerce platform, able to independently implement the operation of B2C mainstream platform and the promotion of mainstream methods and channels such as SEO, soft text, Weibo, WeChat and enterprise APP;

3. Practical experience in team building, operation structure and process planning;

4. Have good e-commerce sales planning ability and good communication and business negotiation ability;

5. Open-minded, hardworking, team player, responsible and able to work under pressure.

The job content of e-commerce manager

1. Develop a feasible and phased website promotion plan to improve website traffic and conversion rate;

2. Operation and management of daily revision planning, shelving, promotion, sales and after-sales service of online stores;

3. Operation management and sales of the company's e-commerce platform, and undertake the task of website operation and promotion;

4. Regularly analyze the consumption psychology and habits of target users and their industry competitors, formulate e-commerce promotion strategies according to the analysis results, and give reasonable product pricing and other suggestions;

5. Analysis and summary of industry-related data, implementation of website operating expenses and budget management;

6. Be fully responsible for the daily management of department employees and guide the team to complete the indicators issued by the company.

Related reading:

Guiding opinions of the General Office of the State Council on promoting the accelerated development of rural e-commerce

Guo Ban Fa [2015] No.78

People's governments of all provinces, autonomous regions and municipalities directly under the Central Government, ministries and commissions and institutions directly under the State Council:

Rural e-commerce is an important means to change the mode of agricultural development and an important carrier for accurate poverty alleviation. Through mass entrepreneurship and innovation, giving full play to the role of market mechanism, accelerating the development of rural e-commerce, organically combining physical stores with e-commerce, and making the real economy and the Internet have a superposition effect, which is conducive to promoting consumption, expanding domestic demand, promoting agricultural upgrading, rural development and increasing farmers' income. With the consent of the State Council, we hereby put forward the following opinions on promoting the accelerated development of rural e-commerce:

I. Guiding ideology

Fully implement the spirit of the 18th National Congress of the Communist Party of China and the 3rd, 4th and 5th Plenary Sessions of the 18th National Congress, implement the State Council's decision-making and deployment, deepen the reform of rural circulation system, innovate rural business models, cultivate and expand rural e-commerce market players, strengthen infrastructure construction, improve policy environment, accelerate the integration of online and offline development, and cover the whole process, comprehensively support, be safe and efficient, and benefit the people.

Second, the development goals

By 2020, a unified, open, competitive, honest, law-abiding, safe, reliable and environment-friendly rural e-commerce market system will be initially established, and rural e-commerce will be deeply integrated with rural primary, secondary and tertiary industries, which will promote farmers' entrepreneurial employment, open up rural consumer markets and promote rural poverty alleviation and development and achieve remarkable results.

Third, key tasks

(A) actively cultivate rural e-commerce market players. Give full play to the role of existing market resources and third-party platforms, cultivate diversified rural e-commerce market players, encourage social resources such as e-commerce, logistics, commerce, finance, supply and marketing, postal services and express delivery to strengthen cooperation, build a rural shopping network platform, realize the docking and integration of superior resources, and participate in the development of rural e-commerce.

(2) Expand the application of e-commerce in agriculture and rural areas. Strengthen the application and popularization of Internet technology in the production, processing and circulation of agricultural products. Broaden the market of agricultural products, folk products and rural tourism, and expand more space for agricultural products to enter the city while promoting industrial products and agricultural means of production to the countryside. Strengthen the use of e-commerce big data to guide agricultural production and promote the transformation of agricultural development mode.

(3) Improve the development environment of rural e-commerce. In the hard environment, strengthen the construction of rural circulation infrastructure, improve the rural broadband penetration rate, strengthen the rural road construction, and improve the rural logistics distribution capacity; In terms of soft environment, strengthen policy support, strengthen personnel training and create a good market environment.

Fourth, policy measures.

(1) Strengthen policy support. In-depth development of rural e-commerce comprehensive demonstration, giving priority to the implementation in the old revolutionary base areas and poverty-stricken areas, and relevant financial support funds shall not be used for the construction of online trading platforms. Formulate rural e-commerce service standards and work guidelines to guide local work. Accelerate the work of information entering villages and households. Accelerate the formulation and application of grading, packaging and transportation standards for agricultural products that adapt to e-commerce. Incorporate e e-commerce into the poverty alleviation and development work system, focus on establishing poverty-stricken villages, improve the ability of poor households to use e-commerce to start businesses and increase income, encourage and guide e-commerce enterprises to open up online sales platforms for characteristic agricultural products in old revolutionary areas and poverty-stricken areas, and establish direct purchase and direct supply relationships with cooperatives and large farmers to increase employment and income channels.

(2) Encourage and support innovation. Encourage local governments and enterprises to adapt to local conditions and actively explore new modes of rural e-commerce. Carry out rural e-commerce innovation and entrepreneurship competition to mobilize the enthusiasm of returning college graduates, returning youth and migrant workers, university student village officials, rural youth, women leaders and veterans to participate in rural e-commerce. Carry out the activities of building a strong county with rural e-commerce, and play a leading role. Encourage supply and marketing cooperatives to build an e-commerce trading platform for agricultural products. Guide all kinds of media to increase the publicity of rural e-commerce, tap typical cases and popularize successful experiences.

(3) Vigorously cultivate rural e-commerce talents. Implement the "Millions of Talents in Rural E-commerce" program, provide skills training for farmers, cooperatives and government personnel, enhance farmers' ability to use smart phones, actively use the mobile Internet to broaden e-commerce channels, and enhance their ability to provide information services to farmers. Conditional areas can establish professional e-commerce talent training bases and teachers, and strive to cultivate a group of compound talents who know both theory and business, can run online stores and can get rich first. Guide e-commerce practitioners with practical experience to return home from cities and towns to start businesses, and encourage e-commerce professional managers to develop in rural areas.

(4) Accelerate the improvement of rural logistics system. Strengthen transportation, commerce and trade circulation, agriculture, supply and marketing, postal services and other departments and units, as well as e-commerce and express delivery enterprises, enjoy the connection of relevant rural logistics service networks and facilities, accelerate the improvement of the county rural logistics system, and encourage multi-station integration and network service. Encourage traditional rural commercial enterprises to build township commercial centers and distribution centers, give play to the advantages of universal postal services, develop third-party distribution and * * * distribution, and focus on supporting the construction of logistics facilities in poor areas and poor areas, so as to improve circulation efficiency. Strengthen the construction of agricultural products distribution and cold chain facilities.

(5) Strengthening rural infrastructure construction. We will improve the compensation mechanism for universal telecommunications services and accelerate the construction of rural information infrastructure and the popularization of broadband. We will promote the speed-up and fee reduction of broadband networks, and combine the development of rural e-commerce to continuously improve the rural broadband penetration rate. Accelerate the construction of rural roads, promote the integration of urban and rural passenger transport, and promote the transformation of rural passenger transport lines in areas where conditions permit.

(6) Increase financial support. Encourage village-level e-commerce service points and agricultural withdrawal service points to rely on each other to realize complementary advantages, integrate resources and improve utilization efficiency. Support banking financial institutions and payment institutions to develop financial products such as online payment, mobile payment and supply chain loans suitable for rural characteristics, strengthen risk control, and ensure the safety of customer information and funds. Increase credit support for e-commerce entrepreneurs, especially young farmers. Simplify the procedures of small short-term loans for rural power grid operators. Eligible rural power grid operators can enjoy business guarantee loans and discount policies according to regulations.

(seven) to create a standardized and orderly market environment. Strengthen network market supervision, strengthen safety and quality requirements, crack down on illegal activities such as manufacturing and selling fake and shoddy goods, false propaganda, unfair competition, infringement of intellectual property rights, safeguard consumers' legitimate rights and interests, and promote law-abiding and honest management. Supervise third-party platforms to strengthen internal management, standardize subject access, and curb fraudulent acts such as "brushing credit". Maintain the market order of fair competition and promote the integrity construction of rural e-commerce.

Verb (abbreviation of verb) organization and implementation

All localities and departments should further raise awareness, strengthen organizational leadership and overall coordination, implement work responsibilities, improve working mechanisms, and conscientiously implement various policies and measures.

Local people's governments at all levels, especially county-level people's governments, should formulate implementation plans and introduce specific measures according to local conditions; Give full play to the leading role of rural grass-roots organizations, integrate various rural resources, and actively promote the development of rural e-commerce. At the same time, strengthen planning guidance to prevent blind development and low-level competition.

All departments should have a clear division of labor and cooperate closely to form a joint force. The Ministry of Commerce shall, jointly with relevant departments, strengthen overall coordination and follow-up supervision, sum up the promotion experience in time, and ensure that all tasks and measures are put in place.

the General Office of the State Council

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