First, why should we train the store manager? Because the store manager has several roles, he is not only the communicator of headquarters policies, but also the leader of organizing employees; It is not only the manager of store operation, but also the defender of brand image; It is not only a collector of business intelligence, but also an organizer of various activities; It is not only a mediator to deal with problems, but also a representative of the image of the whole store. On the one hand, we should be responsible for the headquarters, implement the decisions and business objectives of the headquarters, on the other hand, we should be responsible for the employees, stimulate the work passion of the management team and employees, and protect the reasonable interests of employees. On the other hand, we should organize operation and management, handle all kinds of contradictions and problems as a whole, and make the sales and performance of stores flourish. Realizing one's own work value and realizing the operating profit of the store is the basic goal of being a store manager.
2. What are the main objectives and tasks of store manager training? Strengthen the training and management of store managers, mainly from the following four aspects to cultivate the ability and professional quality of store managers. First, cultivate a manager who has a sense of responsibility, knows how to operate, is good at management, can exercise the administrative power of managers and constantly create profits for enterprises. One of the most important things here is to always remember the purpose of opening a store: "profit is the last word!" ; The second is to cultivate store managers who are proficient in the operation module of store business, master the main professional skills in the field of store business, and have excellent expert authority; The third is to cultivate managers' ability to shape management authority, master efficient store leadership and management methods, quickly improve employee efficiency, and have excellent execution ability; The fourth is to cultivate the brand concept of the store, learn effective brand promotion and shaping methods, strengthen VIP customer management, shape the brand with quality service, win loyal customers, and ensure the store manager's continuous operation. The fifth is to cultivate the management and analysis of sales data and understand the harm of inventory backlog to business; The manager who knows the sales strategy of fast circulation of goods in the store. The sixth is to cultivate store managers with modern enterprise health values, correct life attitude and excellent professional character, who can forge excellent teams and good organizational atmosphere for enterprises and support the transformation of store management culture.
The ultimate goal is to cultivate a gold medal store manager who has jumped from "sales store manager" to "management store manager" and then to "operation store manager" and become a master of store management and performance improvement.
3. What is the main content of store manager training? As can be seen from the above, the importance of the location of the store manager. Therefore, it is particularly important to strengthen the training of store managers. In strengthening the training of store managers, Nissin has advanced time management and efficiency management concepts. By planning work, carrying out tasks, reviewing and summarizing the core concepts of PDCA, we will create an efficient working style and help to get through all aspects of store manager training management.
The first is role orientation training. A store is an independent individual, so the store manager is the supreme commander of the store, responsible for the management of the whole store and team management. If you don't have a good role orientation and regard yourself as an executor, it is a big mistake and a principled mistake. Therefore, the store manager shoulders an important responsibility and must play four roles: the person in charge of profits, the manager of the store, the leader of the team and the disseminator of culture.
Second, business philosophy training. Shopping malls, such as battlefields, must have relatively perfect battle plans and cannot fight unprepared wars. Business philosophy is an indispensable factor for a successful shop or enterprise, that is to say, a successful enterprise must have its own corporate culture, and an enterprise with its own culture can succeed. Therefore, in order to succeed, we must first cultivate managers' business philosophy. For example, the concept of "doing your best" is not as simple as it is said. To really implement it, we must think from the customer's point of view, so as to win the favor and publicity of customers.
Third, enterprise management training. The most direct manifestation of a qualified store manager is the increase in turnover, so it is necessary to train the store manager's business ability and how to make a profit. For example, by investigating the customer's purchase unit price, it can be used as a data reference for collecting and purchasing goods or changing prices in the future; Appropriate personnel allocation through passenger flow. At the same time, the store manager must master the turnover and understand that the turnover is external, and the gross profit and net profit are internal figures. Only by enriching the interior can we embark on a sound management track.
The fourth is team management training. Everyone lives in a collective, and the enterprise is just a macro concept, while employees tend to pay more attention to the micro environment around them. Moreover, from the perspective of human resource management, micro-human resource management is the grassroots supporting force of macro-human resource management, which directly produces productivity. Therefore, people should deal with the small environment. The operation and growth of a store also depends on the strength of the team. As a store manager, we should first set an example, take the lead in setting an example, lead everyone with personality charm and practical actions, and create a healthy and competitive working atmosphere with the attitude of a master and rigorous work style.
Fifth, commodity management training. Mainly the management training of commodity purchase, sale and storage. For example, it is more scientific and convenient to classify goods according to which classification, and when the seasonal replacement of different goods is concentrated. At the same time, we also need to know the product inventory, daily sales, the number and types of customers' returns, which products sell better, which products are not favored by customers, and the arrival time, all of which need the store manager to understand clearly in order to form a global view. At the same time, we should also do a good job in training sales skills. Store managers with good sales skills can attract more external customers and become role models for employees to follow.
The sixth is the training of employee management. Staff management is the essence of store manager management and a very important aspect of modern management. Store managers need loyal customers, sales performance, and loyal, best and truly their own employees. Without good employees, brand, quality, famous shops and sales are out of the question. Managers should accept the new concept of modern management as soon as possible, improve their management level and be a manager with modern management consciousness. The most basic definition of modern management is: "any measure to achieve results through the efforts of others is management" and "the way of management is borrowing". Its purpose is to let every employee get his place and give full play to his talents. Give full play to everyone's talents, so that everyone's talents can develop in a direction conducive to achieving the company's goals. It is the pursuit of every successful store manager to build a good team and become the leader of this team.