First, the combination of traditional craft and modern technology gave birth to Chaozhou wedding dress with unique style.
Chaozhou has a long history. According to research, as early as the Tang Dynasty, Chaozhou, which has a profound historical and cultural background, gradually formed Chaozhou embroidery, one of the four famous embroideries in China. Chaozhou embroidery began to be exported to Southeast Asia during the reign of Qing Emperor Qianlong. During the Xianfeng period, the annual export value of Chaozhou embroidery reached 10 million yuan. 1982, the "Jiulong Screen" produced by Chaoxiu Factory (predecessor of Mingrui Group) won the Hundred Flowers Award Gold Cup Award of National Arts and Crafts.
Since the reform and opening-up, the clever chaozhou people has combined Chaozhou embroidery with modern clothing production, providing a full performance stage for the production of wedding dresses and evening dresses. Chaozhou is adjacent to Hong Kong, Macao and Taiwan, with convenient transportation, developed information, smooth information and flexible market response, which is undoubtedly a market opportunity for Chaozhou wedding dress and evening dress industry, which exports more than 80% to Europe and America. Chaozhou garment industry lost no time to introduce advanced production equipment, transform and improve the traditional craft of Chaozhou embroidery, and introduce modern design concepts to cater to and lead the new trend of world consumption. From 65438 to 0979, Chaozhou Embroidery Factory accepted the first contract to process beaded shirts with imported materials, which marked the beginning of the combination of Chaozhou Embroidery, a traditional craft, with modern garment production, and the embroidery garment industry in Chaozhou started. In the late 1980s, Chaozhou embroidery factory went to the United States to hold an exhibition, which opened up a new situation. The local "International Daily" commented: "China Chaozhou Pearl Embroidery Fashion has been coming from the beginning and has overwhelmed Indian products." In 1990s, in the new consumption upsurge of beaded evening dresses, wedding evening dresses represented by Ming Rui Group quietly occupied the European and American markets. By 1996, wedding products alone accounted for more than 40% of the total output value of enterprises. The development of Chaozhou wedding dress started from processing compensation trade and developed to design and launch its own brand. From manual production to the perfect combination of manual production and modern production; From catering to the trend, it has developed to lead the consumption fashion in developed countries such as Europe and America. Step by step, step by step, step by step towards one peak after another.
Second, new products and fine products are constantly being introduced, and Chaozhou wedding evening dresses stand out in the domestic and international markets.
Before the reform and opening up, Chaozhou's garment enterprises mainly engaged in hand embroidery, embroidery and embroidery, with small scale, scattered and weak foundation. State-owned collective enterprises have rigid mechanisms and low economic benefits. Since the reform and opening up, especially since the 1990s, Chaozhou has been carrying out enterprise reform and vigorously cultivating the private economy. The clothing enterprises in this city are full of vitality. Among 3063 garment and textile enterprises in Chaozhou, private enterprises account for about 90%, and foreign-funded enterprises account for about 10%.
With the guidance and support of the dynamic mechanism and the government, Chaozhou garment industry has continuously intensified its technological transformation, optimized its industrial and product structure, and created famous brands through innovation. According to incomplete statistics, since 10, the whole industry has invested a total of182 million yuan in technical transformation, adding 52 12 sets of machinery and equipment and 34 new production lines. After these technical transformation projects are put into production, the annual output value can reach 2.53 billion yuan and the profit and tax can reach 430 million yuan, which greatly adjusts and optimizes the production scale, technical equipment and product grade of Chaozhou clothing industry.
With the increasingly fierce market competition, Chaozhou garment enterprises pay attention to cultivating and introducing modern design talents, and constantly introduce famous, excellent and new products. At present, there are nearly 10,000 kinds of innovative products and new colors in the wedding dress and evening dress industry in the city, and the output value of new products accounts for more than 90% of the total output value. Many of these products have become well-known brands in international and domestic markets. Ming Rui Group's "Ming Rui brand" products are listed as "famous brand export commodities supported and developed by the state" by the Ministry of Foreign Trade and Economic Cooperation. The fashions of Ming Rui Group and Jinchao Group won the title of Guangdong famous brand products; Trademarks such as "Ming Rui" were rated as "Guangdong Famous Trademarks".