Self-media refers to the way that ordinary people publish their own facts and news through channels such as the Internet. "From the media", English is "from the media".

It is a way for ordinary people to provide and share their own facts and news after connecting with the global knowledge system through digital technology. It is a private, folk, generalized and autonomous disseminator, and it is the general name of new media that transmits normative and non-normative information to unspecified majority or specific individuals through modern electronic means.

In self-media operation, the following principles should be followed:

1. Diversity

As there are many types of media platforms, as soon as we are familiar with the operation of the official Weibo, the WeChat public platform appears black powder. In the face of various forms of self-media, we should be sensitive to new media, be brave in exploring and trying, and actively respond to joining once a new self-media platform appears.

2. Authenticity

Publishing information from the media platform should be as accurate as possible, communicating with netizens should be objective and sincere, and seeking truth from facts when facing questions from netizens.

interesting

The authenticity of the content does not affect the expression of certain interests on the media platform, including publishing interesting content and planning interesting activities.

4. Sustainability

The essence of self-media is media, which needs to gain more and more media audiences. The growth of media users cannot be achieved overnight. We can only rely on high-quality and continuously updated content and constantly organized creative activities to continuously accumulate, gain stable growth of users, and maintain the expanding influence from the media.