1990, China faw installed an Audi car assembly line with a daily output of 50 cars. 1993, Audi joined the faw-Volkswagen joint venture company. 1995, FAW-Volkswagen began to prepare for the production of the Audi 200 V6 specially developed for China. The following year, Audi 200 V6 went offline.
1996, Audi established the after-sales service department in Beijing. Audi's technicians are stationed at FAW No.1 Service Station to provide technical support and on-the-job training for China employees. In the same year, Audi established a team of professionals in automobile sales, market development, public relations and after-sales service in Beijing to promote the development of Audi in China market. 1999, Audi A6 produced by Audi and its partner FAW Group * * * rolled off the assembly line in Changchun FAW-Volkswagen. Audi A6 fills the gap in the production of high-end luxury cars in China. In that year, Audi sold 69 1 1 vehicle in China.
In 2000, the first Audi standard dealer exhibition hall was completed in Beijing, and Audi introduced a global unified and high-standard sales service system to China. In that year, Audi's sales in China increased by about 1.5 times compared with the previous year, reaching17,451vehicle. In 200 1 year, Audi A8 officially entered the China market, marking the landing of Audi flagship products in China. Subsequently, the brand-new Audi A4 and Audi TT sports cars were also listed in China, providing more personalized choices for China consumers. In the same year, Audi introduced xenon lamps, parking heating and electric seats synchronized with the world, which were equipped on the upgraded version of Audi A6 of 200 1. Audi's annual sales in China rose to 27,890 vehicles.
In 2002, Audi equipped its unique multitronic stepless/manual integrated gearbox on Audi A6. Subsequently, the new Audi A6 was launched after 23 upgrades. This year, two upgrades synchronized with the international market have enabled Audi to maintain its leading position in the luxury car market in China. In the same year, Audi all-around four-wheel drive off-road vehicle was listed in China. This real road and off-road four-wheel drive further enhances the competitive advantage of Audi brand. Audi sold 36,492 vehicles in China this year. In 2003, Audi A4 was put into production in China as the top product of global luxury brand B-class car, which expanded Audi's product line in China. In July of the same year, the brand-new Audi A8, which created a new global luxury car standard, was also listed in China. From June 5438 to October 2003, the Audi A6 executive and sports car was put on the market, which once again proved the success of Audi in China.
In 2003, the total sales volume of China automobile market increased by 69.6% to 2.27 million vehicles, while the total sales volume of Audi automobile reached 635,365,438+0 vehicles, an increase of 765,438+0.5%. In April 2004, Audi launched a brand-new Audi A4 model, which not only added more color choices, but also provided some personalized optional configurations, including entertainment bags, sports bags, winter bags, real leather bags and so on. The brand-new Audi A4 model has become an ideal choice for elites who pursue high quality and personalized life. In May of the same year, Audi A8L was extended by 6.0 quattro (Audi's top flagship product) and put into the China market. This car is the top luxury car with the most advanced technology and best performance in the global market today. Its launch further consolidated Audi's leading position in the high-end automobile market in China. At present, China is the fourth largest A8 market in the world. In August, the domestic Audi A6 2.5 TDI diesel vehicle was officially launched. With the overall decline of the automobile market in China this year, the annual sales of Audi increased by 0.8% to 64,065,438+08 vehicles (including 46,654,38+077 domestic Audi A66, 438+05,8465,438+0 domestic Audi A4). In April 2005, the new Audi A6L was launched in China. As the most luxurious, advanced and adaptable luxury car in China, the new Audi A6L inherits the highest quality of Audi in the world. Its distinguished design, excellent sports characteristics, spacious interior space and excellent safety can improve the driving convenience, power and comfort experience to an unprecedented level in its class. On June+10, 5438, the brand-new Audi A4 went on the market, which further strengthened and improved Audi's product line in China. In the face of fierce market competition, Audi achieved excellent sales performance in China in 2005, with the sales volume reaching 58,878 vehicles (according to AAK statistics, that is, the number finally sold to users), up 9.6% year-on-year, and China became Audi's third largest market outside Germany.
On June 5438+ 10, 2006, FAW-Volkswagen Audi Sales Division was established in Changchun. On the basis of the success of Audi brand in the past, Audi Sales Division has integrated the respective strengths and advantages of China and Germany in business, and given full play to the available resources and capabilities, which will better meet the multi-level personalized needs of consumers, promote the long-term, sustained and healthy development of Audi brand and its dealer network in China, and further consolidate Audi's leading position in China automobile market. On July 1 1, 2006, the Audi Q7, which combines a number of exclusive leading technologies of Audi and the top technology and equipment commonly used in the world's top SUVs, was officially launched in China. As the first SUV of Audi family, which has been researched and developed by Audi for more than three years, Audi Q7 is positioned in the top SUV market, setting a new benchmark for this level of SUV in terms of design concept, technical equipment, comprehensive performance and use function. Its arrival will make China consumers experience the perfect integration of sportiness, comfort and off-road, versatility and high-end luxury, which perfectly embodies Audi? Break through technology and enlighten the future? Brand concept and? Noble, energetic and enterprising? Brand value, and will bring brand-new choices and wonderful driving experience to top SUV enthusiasts in China's high-end user base. June 5438+1October 65438+February 2006, FAW-Volkswagen Audi Sales Department announced the official launch of two top models of Audi family in Beijing Audi Taste Parking Lot: Audi luxury SUV Q7 3.6 FSI quattro equipped with the world's top engines and flagship product Audi A8L 07 (including A8L 3.2 FSI, A8L 4.2 FSI quattro and A8L 6.0 W 12 quattro), thus providing a variety of new choices for top luxury car users in China. On June 5th, 2006, 165438+ FAW-Volkswagen Audi brand, a domestic Audi A6L 07 model, was officially launched in Sanya. The three models listed on the market are all equipped with the world-class Audi FSI gasoline direct injection engine, which greatly improves the power and fuel economy, surpassing competitors at the same level in one fell swoop, once again refreshing the benchmark of domestic high-end luxury commercial vehicles and greatly enhancing the market competitiveness of Audi A6L. With the official launch of domestic A6L 07 models, all Audi products including A4, A6L, A8L and Audi Q7 have entered the market with brand-new model cars. In 2006, the whole line of Audi brand products sold well in China market, and the total sales volume exceeded 80,000 vehicles for the first time, reaching 80,808 vehicles, up 39% year-on-year, setting a record for the annual sales volume of FAW-Volkswagen Audi brand. At the same time, Audi brand has achieved gratifying overall growth in terms of user satisfaction, dealer network construction and after-sales service, and continued to write the glory of Audi brand in the high-end luxury car market in China. In the 2006 China Automobile Sales Satisfaction Index (SSI) survey report released by J.D. Power, an authoritative international research organization, Audi won the championship of sales satisfaction for the third consecutive year and ranked first among 365,438+0 famous automobile brands with its excellent service in delivery process, sales staff, dealer facilities, transaction process, delivery cycle and procedures. This fully shows that? Audi's strong strength in sales network and service level also makes FAW-Volkswagen Audi Sales Division? Focus on user satisfaction? Our business philosophy has been further widely spread.
In March 2007, the sales volume of Audi A4 exceeded 50,000 vehicles. In April 2007, the 654.38+ 10,000 Audi A6L rolled off the production line in Changchun FAW-Volkswagen No.1 Factory, which once again proved the outstanding achievements of FAW-Volkswagen Audi brand in introducing the latest global products and making them domestically according to the national conditions of China. While continuously providing China customers with advanced products and services synchronized with the world, Audi actively participates in a series of high-standard sports and cultural activities, so that China customers can fully experience the connotation of Audi brand. Faw Audi @20 19