Marketing refers to "market", including not only "sales", but also "market cultivation" and "public relations".

Marketing and sales belong to the concept of "marketing" in different market environments.

1.sales mainly has two object-oriented, one is the end customer, including telephone sales, direct sales and online sales, and the other is channel-oriented, whose function is channel management, mainly to communicate with agents and convey the company's policies. Channel management will also have MKTG functions, and they are actually the direct managers of the agent MKTG.

2.MKTG has two main aspects of object-oriented: one is the boss, who reports market trends to them and provides support for the boss to formulate market strategies; Another main service target is agents and sales staff, providing them with product and market-oriented support, such as making product manuals and providing product training. On the one hand, MKTG's job is to provide the boss with the market performance of the company and competitors, on the other hand, it needs to formulate effective promotion strategies according to its current strategy and existing products and resources, including communicating with consumers through the media, guiding and managing the promotion activities of agents themselves, and putting forward some specific promotion plans.