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Young people want to start a business in Guangdong, where is Guangdong suitable?
Young people want to start a business in Guangdong, where is Guangdong suitable?

On the street, we can see many lifestyle supermarkets and convenience stores joining in. If you look closely, you will find that many of them are franchised chain stores, such as Wal-Mart, CR Vanguard Supermarket, Shuigongguan Supermarket Chain Store, 7- 1 1, Meiyijia and so on. Why is this happening?

At present, the vast majority of particularly large-scale retail enterprises are chain operations, which is definitely not a coincidence, but a subjective and objective reflection of the laws of commodity and commercial retail. Chain operation makes the professional, systematic and scientific division of labor better established and improved, and scientifically organizes the operation and management of logistics industry and enterprises, thus greatly reducing the market price of commodities.

The reason for this situation is that chain operation organizes scattered business entities and has the advantage of operating scale. The most obvious similarity of chain operation is unity, store name, advertising, decoration and so on. More importantly, unified procurement, settlement and management. In this way, it will have the advantage of operating scale, and it can purchase from manufacturers on a large scale and even directly produce its own brand goods, so it will gain a certain price advantage.

At the same time, retail enterprises joining chain stores will establish a unified distribution center to reduce retail costs. Moreover, retail enterprises that join chain stores can gain brand advantages. Many people go to supermarkets and convenience stores to join, fearing to buy fake goods, especially cigarettes, so they prefer to join chain stores to buy them.

In terms of marketing promotion, it is also a scale advantage to open a chain-like lifestyle supermarket and convenience store, which can concentrate on purchasing a lot of inexpensive goods and promote them in large quantities, while promoting products online and offline. In terms of management and training, we can conduct unified management and training for the company's employees, which is also impossible for a single store. The above is an analysis of the advantages of joining chain convenience stores that Bian Xiao knows. I hope I can help you.