1. The personnel who are most likely to help deal with the crisis in the event of a crisis should attend the training, including the chairman, general manager, deputy general manager and department heads. The awareness of the top leaders is not enough, and an inappropriate sentence may make all the efforts of the crisis public relations team fall short in a crisis; Without the participation of the top leaders, it may be difficult to coordinate the relationship between departments and mobilize resources from all sides in the crisis.
2. Sufficient time (at least three hours) should be prepared for effective lectures, and the explanations should be based on cases, especially recent cases, which are more intuitive; Students should discuss in groups and skillfully tell them that crisis response is not a single-player fight, but the role of the whole team. After the explanation, each group conducted a crisis simulation exercise; After the drill, the teacher will comment; After the comments, continue to practice. Students master the key and difficult points of crisis management in the process of continuous exercise.
3. Possible simulated crisis situations should be consistent with the weaknesses listed by the company as high-level, and adopt complex and mild situations related to employees within the company-just like what may happen in a real crisis. Scenario cases are the best if the company has a high probability of occurrence. We should rehearse not only what has happened, but also what has never happened. Just because it didn't happen today doesn't mean it won't happen tomorrow. Crisis management training focuses on nip in the bud.
4. Let the participants play the roles of several main figures (such as employees, customers, political officials and news media). In order to make students feel more pressure in times of crisis, it is very necessary to find real reporters to participate in scenario simulation in press conferences, emergency scenes and interviews, because internal employees often do not have the depth, skills, acumen and trap-setting ability of journalists.
5. Assign a photographer to monitor and record the whole process of scene simulation, which can be used for teachers' comments, follow-up review and discussion and internal personnel's viewing. Video can find many details of participants in sports, including eyes, gestures, body posture, coherence of speech and various small movements. More importantly, the drill can find excellent crisis management talents, because many crisis management literacy can only be stimulated in an emergency, thus showing it.
6. Appoint commissioners to observe and evaluate the effectiveness of crisis management, so as to provide suggestions for subsequent improvement. The crisis management team needs to make a specific evaluation form, and the evaluation points should be consistent with the company's crisis management objectives. In my opinion, without evaluation, the crisis drill is incomplete and its effect will be greatly reduced. Crisis simulation is not a form, a form or a performance, but more practice, quality and effect.
7, different levels of employees, the focus of crisis management training is different. If it is aimed at high-level, the training should focus on consciousness; If it is aimed at the middle level, the training camp focuses on processes, strategies and teamwork; If the focus is on the bottom, the training should focus on specific "skills". At the same time, the trained designers should set different cases for employees at different levels. It should be reminded that front-line staff training is more important than top-level training in a sense, because they are the first time to contact the outside public, and their words and deeds represent the company. It is particularly important to master some crisis coping skills.