Famous advertisers, senior marketing planners and brand management experts have served Dahongying, Baisha, Jinliufu Liquor, Qipai Men's Wear, Arctic Velvet Underwear, Neptune Jinzun, Yake, Zhenao Nucleic Acid, Ant Force God, Great Wall Lubricating Oil, Kungfu Fast Food, etc. Known as a "ghost talent" in the planning field, he is extremely good at the overall marketing planning and advertising activity planning of enterprises, and is used to "building markets" where there is no "market" and "expanding roads" where there is no "road". He has been rated as one of the top ten planners of enterprises in China, one of the top ten marketing figures in China, one of the top ten advertising figures in China, one of the top ten advertising company managers in China, and one of the top 50 creative figures in China. He has written Notes of Advertisers, Documentary of Icon Brand Integration Planning, Steering Planning, New Planning Concept, Creativity is Power and so on.
02. Lu Changquan: Chairman of Beijing Zanbo Marketing Management Consulting Co., Ltd.
A well-known marketing expert, once served as vice president of marketing of Yili Group, vice president of Juneng Industrial Group, marketing director of Zanbang Group in China and vice president of marketing planning of Yuanda Group, and provided marketing consulting and management services to hundreds of enterprises and institutions, creating a series of classic success stories. Peking University distinguished professor, president of MBA class, Tsinghua University distinguished professor, president of MBA class, visiting professor of Haier Business School, visiting professor of university of international business and economics Business School, and strategic consultant of CCTV advertising department.
He has successfully operated famous multinational companies in different industries and different scales and very localized domestic enterprises. With a deep understanding of international classic management theory and a thorough analysis and grasp of China market and culture, Lu Changquan helped the enterprises he served get rid of the huge predicament and move towards the road of development through rational and bold management. Monographs such as Hidden Rules of Marketing Operation, Solutions and Soft Warfare. A series of successful marketing operators and designers in China have formed a series of most instructive practical experiences and theoretical summaries. It has formed unique operation modes such as "product base point", "competition fulcrum", "channel potential energy" and "cutting marketing", and put forward the famous management misunderstanding viewpoint and theoretical system of "camel and rabbit".
Yu: Director, Institute of Brand Strategy, Shanghai Jiaotong University.
Well-known brand management expert, studied and obtained Bachelor of Philosophy from Zhejiang University, Master of Economics from Fudan University, Doctor of Economics from Fudan University, postdoctoral fellow in management science and engineering from Fudan University, and postdoctoral fellow in applied economics from Peking University.
Academician of the United Nations Institute of International Information Science (IIA), director of the Brand Strategy Committee of China Market Society, deputy director of the Academic Committee of China Public Relations Association, member of the Academic Committee of China Advertising Association and member of Shenzhen CPPCC.
"Outstanding Achievement" is the director of the first institute of brand communication in China universities (Huazhong University of Science and Technology, 2000) and the director of the first institute of brand strategy in China universities (Shanghai Jiaotong University, 2005). Professor Yu's academic views and project guidance were reported by hundreds of media, and he was praised as "the first brand doctor in China" and "the young public relations person in China".
04. Yuan Yue: Chairman of Zero Research Group.
He has 12 years of professional market and social research experience, and has published about 9 million words in management, economics, sociology and law. He has done considerable research in organizational management, advanced negotiation, marketing, brand management, policy analysis methods and social group research, and has served as a long-term management consultant for many important media and enterprises.
Peking University, Ph.D. in Sociology, MPA, Kennedy School of Government, Harvard University, LLM, Southwest University of Political Science and Law, 1988- 1992, working in the Ministry of Justice; 1992 founded Zero Survey Company and personally led its newly-established forward-looking strategy consulting and index data network; In 2000, he founded Foresight Strategy and Index Data Company, and in 2003, he founded Foresight Investment Company as the chairman. Vice President of Market Research Branch of China Information Association, Chairman of Beijing Science and Technology Consulting Industry Association, Representative of World Association of Professional Researchers (ESOMAR) in China, Representative of International Association of Management Consulting Institutions (AMCF) in China, Vice President of Beijing Overseas Students Chamber of Commerce, and Vice President of Harvard Alumni Association. Tsinghua University, Nankai University, Southwest Jiaotong University and China Communication University are part-time professors and MBA/MPA tutors in management.
05. Gao Jianhua: Chairman of Huizhi Consulting Company.
A well-known practical marketing strategist, engaged in marketing and strategic management in internationally renowned multinational companies for more than 65,438+07, and joined the management of multinational companies for 65,438+0990. He was one of the first local employees to join the management of multinational companies in China. He has served as marketing director in Apple Computer International Company and Hewlett-Packard Company in China successively, and has served as assistant president, strategic planning director, general manager and assistant president in North China Company since 2006, 5438+0. He is currently a professor at the International Business School of the University of International Business and Economics. China's most famous marketing strategy expert.
1since March 1998, he has taught in the 1000 training course for factory directors and managers of large state-owned enterprises organized by the State Economic and Trade Commission. Lecture on marketing strategy, competitive advantage and sustainable development of enterprises. So far, he has spoken more than 60 times, and the audience has exceeded 10000. 200 1 published the marketing monograph "Winning without a Fight", which was praised by the marketing circles as the most valuable "Popular Science Reading of Marketing Strategy". In 2002, he was named the most respected entrepreneur in China by Economic Observer.
06. Zhu Yutong: General Manager of Shenzhen Adoption Marketing Planning Company.
In 2005, it was selected as "Top Ten Marketing Experts in China in 2005" by Southern Metropolis Daily, CCTV, Sina Finance and other media. Publishing monographs: Exposing an advertiser's "conspiracy", extraordinary planning, marketing X files, solving marketing mysteries, channel conflicts and challenging China's eight marketing problems.
Created after 13 years of entrepreneurship? d？ DTCL mobile phone "new image of China mobile phone", Yishengtang three snake gall "youth fighting acne" series advertisement, Wan Jiale "fire pioneer" series advertisement, Guangzhou Mobile "accepting SMS and accepting love" series advertisement, Great Wall dry red series advertisement, Yijianeng solar water heater series advertisement, Tsingtao Brewery original "different life" series advertisement, Meiling refrigerator "fresh, Meiling's", new scenery of China Travel Service, China Travel Service.
07. Ding Bangqing: Vice Chairman of Guangdong Advertising Company.
Creative leader of China's largest advertising company, Top Ten Creative Directors of China, distinguished professor of Guangdong Business School, Top Ten Young People of Guangdong Foreign Trade and Economic Cooperation System, winner of the 6th National Excellent Advertising Works Exhibition Gold Award, judge of CCTV Advertising Creative Ranking, judge of Guangdong Excellent Advertising Works Exhibition, judge of Guangzhou 4A Youth Creative Award, winner of top 50 China advertisements, winner of the 6th National Excellent Advertising Works Exhibition Gold Award. Successfully planned advertising ideas such as Chunlan, Guangzhou Honda, Guangdong Fang Shuijing and Jianlibao fifth season tea drinks.
08. Kong Fanren: President of arc advisory group, Zheng Qi, China.
Sales and marketing master plan. China Outstanding Marketer "Jinding Award" and China Marketing Forum Chief Planner and Executive Committee Director were rated as the top ten planners in China, 2 1 person who influenced the planning circles in China, the top ten corporate figures that China could not ignore in 2 1 century, and the top ten most influential marketing figures. At the age of 24, he founded Hangzhou Innovation Research Association, and later served as the general manager and chief planner of Hangzhou Nanyang Corporate Image Communication Company, Zhejiang Daily Xinyida Advertising Company and Zhejiang Zheng Qi International Business Consulting Co., Ltd., during which he presided over the marketing and CIS planning business of hundreds of enterprises such as Red Heart K Group and Great Wall Motor Company, among which the leading enterprise of Taiyi Project China Electric Energy Meter planned by Huali Group won the only gold medal in the public relations marketing category of the second China Best Public Relations Case Competition.
09. Sun Luhong: Chief Consultant of Luke (China) Business Consulting Co., Ltd.
Kotler Group, a senior marketing consultant, has practical marketing and sales experience at home and abroad, and has unique research and exploration on international marketing and sales behavior theory. Senior Marketing Consultant of kotler Marketing Group in China, Senior Member of American Association for Training and Development (ASID), and expert in marketing and sales behavior.
Received a master's degree in information systems from Griffith University, Australia. Specializing in the formulation and implementation of enterprise marketing strategy, marketing planning, the establishment of sales team and the implementation of different sales models. It involves not only the telecom field, equipment field and ore field, but also the quick sale of products, channel sales strategy, competitive sales and so on. Especially in the intermediate sales of industrial products, he has unique attainments and provided practical sales training and marketing strategies for many enterprises selling in industrial fields. On behalf of kotler Group, he has been invited by CCTV's Dialogues, Famous Businessmen and other columns for many times to participate in "Top Ten Marketing Experts in China" of Southern Metropolis Daily in 2005, "Top Ten Authors of Sales and Market" in 2004 and "Top Ten Corporate Trainers" of China Business News in 2002. He has written a series of audio books such as Take Orders with Your Brain, The First Book of Automobile Sales, The Wolf Nature of Enterprises, The Sheep Nature of Enterprises, The Insect Nature of Enterprises, and The Core Competitiveness of Enterprises.
10, Luo Zhenyu: former producer of CCTV Dialogue.
Ph.D., Communication University of China. Previously, he was a producer of CCTV's China Real Estate Bulletin, commercial TV and economy and law. Master studied under Wang Jiyan, director of Chinese Channel of Phoenix Satellite TV, and Ph.D. studied under Yang Weiguang, former director of CCTV. Luo Zhenyu will provide solutions to many marketing problems we are facing today through his long-term thinking of "based on first-class media and focusing on first-class enterprises". "Integrated strategic public relations" is not only public relations, but also a set of corporate strategic thinking developed from the local market environment in China. This paper tries to explain that the all-media marketing method developed in the western market environment can not solve the unique problems in China market; "Integrated strategic public relations" is not an empty slogan. From the beginning of strategy to the end of specific executable tactics, it draws a complete curve that bypasses many current difficulties.