Innovation and Entrepreneurship Competition Plan 1 I. Basic situation of entrepreneurship
1, enterprise name: Yuetang Store
2. Industry type: service industry
3. Industry development prospect: Shanghai has a huge food consumption market, and many people like delicious food. Especially soup, is deeply loved by people, especially those from Hong Kong, Macao and Taiwan and Guangdong.
4. Main products (services) and business scope: various soups.
5. Personal information of entrepreneurs: I like all kinds of food.
6. Basic conditions for starting a business: project formulation-Cantonese soup shop
Part of the funds are self-raised and part of them are borrowed.
The site is located near mature residential areas and commercial circles.
7. Current difficulties and plans: The current difficulties are insufficient funds, and I intend to raise funds by myself.
Second, the project market analysis
Reason for choosing the project: the soup market is still to be developed, belonging to the sunrise industry, and good food is acceptable.
Reason for choosing the venue: it is suitable for being located near mature residential areas and commercial circles, which is convenient for developing customer base and expanding market.
Basic information of market survey: Shanghai's gourmet market, all kinds of food stalls and snacks are very popular. Small and medium-sized restaurants and teahouses do not have a specific range of special soups, while restaurants and hotels basically only sell home-cooked dishes. There is no conflict between them. Market survey shows that Shanghai people generally attach importance to the quality of life, diet and their own health, and the market potential is huge.
There are about 1 000 households in the pedestrian street (within the radius of 200 ~ 500m), most of them are working-class people, and their consumption capacity is good. Living business circle (within the radius of 500 ~ 1000m), high-grade residential area, with about 400 households, avant-garde consumption concept and high consumption level. There are about 3,000 households near the business circle (within a radius of1000 ~ 2,000m) and in the central city, with many kinds of snacks, but no soup snacks. Generally speaking, the market potential is great and the consumption structure is reasonable.
Target customer analysis: the customer target is the residents and working groups around the store, and the customers are mostly working class, businessmen, tourists and students. All the above customers have certain spending power. As long as the service price positioning is moderate, I believe it can be recognized by customers.
Analysis of competitors: There are two hotels, three snacks and special restaurants near the pedestrian street, such as Gll wonton, KFC, McDonald's and Christine's cake shop, all located here, which shows that this place has strong consumption power and is a place for businesses to compete. Although there are many competitors, our services are different, so these competitors are not rivals in the same industry competition.
Market positioning of products (services): services are positioned at the mid-range price of catering industry. Win customers with high-quality products and services.
Third, marketing.
Product service function product recommendation function cost price sales price
The old chicken soup of Radix Adenophorae, Rhizoma Polygonati Odorati and Millet is nutritious and delicious, nourishing 8 yuan 16 yuan.
The soup of bamboo shoots, lotus seeds and grouper is delicious, nutritious and nourishing. 10 yuan 18 yuan.
Steamed rice with ham, mushrooms and chicken is nutritious and delicious. 8 yuan 15 yuan.
Promotion methods: membership system, holiday preferential system, gift promotion system, door-to-door delivery system and advertising promotion system.
Distribution channel: form a chain by adding stores.
Competitive advantage: there are relatively few related industries with their own characteristics, and it is easy to attract customers in mature business districts.
Fourth, enterprise organization.
Quantity, job title, number of people, job content, salary limit, etc.
1 store manager and manager 1 solely responsible 1000
2 Chef 2 Soup Cooking 1200 yuan
3 Waiter 2 Room Service and Lobby Service 800 yuan
Enterprise organization and management measures: In terms of management measures, adopting attendance system, salary system and commission system is conducive to improving employees' work enthusiasm and doing their own work well.
Economic analysis of verb (verb's abbreviation)
Investment budget and financing plan:
1. The joining investment is 50,000 yuan, of which the joining fee is 20,000 yuan and the deposit is 20,000 yuan. 1 10,000 yuan is used to buy the catering utensils of Guangdong soup.
2. Liquidity forecast, including ① organization expenses10.8 million yuan, including advertising expenses of 4,000 yuan and decoration expenses10.4 million yuan. ② The counter and soup materials in the store were increased by 654.38+00,000 yuan. (3) The working capital for three months is estimated to be 20,000 yuan, including 65,438+2,000 yuan for three months' rent, 9,000 yuan for salary and 4,000 yuan for daily expenses. (4) Unforeseen expenses are 4,000 yuan.
Analysis of risk factors of intransitive verbs
Risk factor analysis:
1, site selection is risky.
2, personnel use
3, product quality assurance
4. Evaluation of the consumption power of people around you.
Risk prevention countermeasures:
1, the venue can be chosen by professionals.
2. Personnel should be carefully screened and trained regularly.
3. The product quality should be checked from the source, and every working procedure should be done carefully.
4, do a good job in market research, and have enough estimates of the consumption power of the crowd.
Seven, the initial business objectives of the enterprise.
1. According to the market forecast, the average daily sales volume will reach 300 copies within three months after opening, and 900 copies will be completed from June to September. The first year was basically flat, with a slight surplus. Focus on stabilizing customers, cultivating members and stabilizing the enterprise system.
2. The second and third years will focus on development. While developing personal consumption, we also develop group consumption, so that the turnover can reach the accumulation of funds, thus developing other stores.
Innovation and Entrepreneurship Competition Plan 21. General situation of enterprises
Main business scope:
My project is to open a coffee shop near RT Mart, Taizhou, supplemented by snacks such as desserts. At present, drinking coffee is a popular and cultural thing. Cafe is also becoming a high-level spiritual enjoyment for consumers, so our group plans to open a cafe near RT Mart, which will provide all kinds of coffee, bread, cakes and books for consumers to read.
Type of enterprise: manufacturing □ traditional industry
□ Retail □ Other
□ Wholesale □ Service □ Agriculture □ New Industry
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
I worked as a waiter in Starbucks for one month in 20xx, and I am familiar with the service attitude and customer's consumption psychology.
Educational background and related courses (including time)
20xx—20xx studied in Taizhou Institute of Science and Technology, Nanjing University of Science and Technology, majoring in civil engineering.
Huang Liang and Li Yan both graduated from junior high school.
Third, the market evaluation
Target customer description:
The target customers are:
1, ordinary students or couples, RT Mart is not far from South China Institute of Technology, which is convenient for students to spend.
2. Nearby residents and office workers There are several communities near RT Mart, with many residents. Our elegant environment and complete facilities are also very attractive to them.
Market capacity or expected market share of the enterprise:
With the improvement of people's living standards, people will know how to enjoy life more and more, so the market potential is huge and the profits are considerable.
There are three or four communities near RT Mart, but at present there is only one coffee shop, Wanda Starbucks, with a market share of 50%.
Changing trend of market capacity:
With the improvement of living standards, people will pay more attention to their own quality of life. Drinking coffee is a way to relax and a good place to chat and get together with friends. At present, there are white-collar workers, family groups, student groups and wage earners with stable income.
Situation analysis
superiority
1, there are few similar consumption places nearby.
Disadvantaged
1, less first-time entrepreneurial experience.
chance
1, close to the university town, will bring more passengers.
With the improvement of consumption level, more and more people.
threaten
1, more and more restaurants will become competitors.
2. RT Mart KFC and other well-equipped consumer places will pursue high-end consumer places, and entertainment places will bring more challenges.
Fourth, the marketing plan
Step 3: Location
(2) The main reason for choosing this address:
There are large supermarkets, convenient transportation, close to residential areas and large passenger flow.
(3) Sales method (select one and tick)
The product or service will be sold or provided to: □ end consumer retailer □ wholesaler.
(4) Reasons for choosing this sales method:
Coffee is a disposable consumer product.
Verb (abbreviation of verb) enterprise organizational structure
The enterprise will be registered as:
Individual industrial and commercial households, limited liability companies, sole proprietorship enterprises and other partnerships.
Name of the proposed enterprise: xxxx
Enterprise employee: xxx
Monthly salary:
Boss or manager, barista, pastry chef
Scheme 3 of Innovation and Entrepreneurship Competition The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the enterprise spirit of "innovation, enterprising, honesty and enthusiasm" and the business philosophy of "harmony without difference, strictness without leakage" to serve the public and give back to the society.
I. Services and products
Our company is positioned as a new education service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. They provide cheap and excellent courses for rural students through three rounds of trial lectures, class approval and 360-degree examination. In addition to face-to-face courses, in view of the scattered characteristics of rural students, a network distance education platform is provided, and some courses are burned into CDs to meet the individualized learning needs of students to the greatest extent. Organize training camps during the winter and summer vacations, invite famous professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive quality.
Second, the market competition analysis
Rural education is the focus of China's educational reform and development. According to the statistics of authoritative organizations, the rural population in China (Mainland) accounts for 65% of the total population in China, with a low population quality and an illiterate and semi-illiterate population of X billion. Among the rural employed population, 35.9% are illiterate and semi-illiterate, and the primary school education level accounts for 37.2%. The number of college students per 10,000 population is X, with an average education level of X years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is informal individual organizations, or some city training institutions conduct short-term training in the form of open classes, and the teaching effect is not great.
In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:
1, the cost is low, the teachers hired are all college students, and the teaching cost is low;
2. The company has a perfect training and assessment system, and the course quality is guaranteed;
3. It has a distance education platform, teaching CDs and so on. , and rich in teaching resources.
Third, marketing.
In order to establish a brand for our company, we will invest a lot of money to promote this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In marketing, in the initial stage, through market penetration strategy, enhance corporate image, build brand and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions and set up scholarships.
Four. Description of capital contribution
The company plans to register a capital of X million RMB, of which each founder will raise xx million RMB to ensure the management of the company by the team.
Verb (abbreviation for verb) Return on investment and exit.
At present, there are three main exit ways of venture capital in the world: IPO, acquisition and cancellation. Among them, companies adopting IPO usually need the support of a sound capital market; And revocation means the failure of venture enterprises. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we decided to become strategic investors by means of managers' own acquisition or venture capitalists' continued shareholding. We are confident that the second way will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.
Risk analysis of intransitive verbs
Although Qi Ming Education Company has a vast sales market and a huge customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after its operation.
Seven. Business forecasting and financial analysis
According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and continuously appreciated.
Innovation and Entrepreneurship Competition Plan 4 I. Project Introduction
Project Name: Ecological Chicken Raising in Woodland
Scope: Native chicken and eggs. Native chicken and eggs.
Project leader:
Project investment: 654.38 million yuan.
Location: Woodland in Guxia Mountain
Second, the market analysis
1, market demand analysis
With the progress of society and the improvement of people's living standards, people's living standards are constantly changing, especially in terms of eating, and they generally pursue pollution-free and local game. Eco-chicken farm caters to people's requirements for the word "soil", selects high-quality chickens, keeps them in beautiful and pollution-free nature, and eats natural cordyceps, grasshoppers, earthworms and so on. In woodland, and supplemented with corn, rice and sweet potatoes. Therefore, its chicken body is compact, its feathers are bright, its eyes are big, its skin is thin and thin, its muscles are plump and compact, its fat deposition is moderate, its ketone body is beautiful, its amino acid content is high, its quality is tender and delicious, its flavor is unique, and it is deeply loved by consumers. At the same time, because native chicken and eggs are rich in nutrition, they are tonics for children's development and recovery after senile diseases, and have characteristics that trap chickens do not have. Therefore, this product is in short supply in the market and has a good development prospect.
2. Market competition and benefit analysis
Economic benefit analysis: Raising chickens1.2000 a year requires production costs of 70000 yuan, such as chicken seedlings, feed and epidemic prevention fees, and the income of producing chickens and eggs1.4000 yuan, excluding costs, with a profit of 70000 yuan. Therefore, it has good economic benefits.
Analysis of social benefits: the pollution-free food in woodland is what people want to eat in today's society. Raising native chickens in woodland caters to the needs of society, meets people's needs and plays a positive role in strengthening the physique of the whole society. At the same time, raising native chickens in orchards is conducive to improving soil fertility and preventing insects. Therefore, large-scale breeding of native chickens has certain social benefits.
Ecological benefit analysis: Raising native chickens in woodland is beneficial to fertile woodland, eating pests and protecting ecological environment.
3. Mutual benefit between agriculture and environment
Raising native chickens in woodland can not only save feed, but also achieve pollution-free taste and rich nutritional value. According to the survey, a chicken can excrete 4.09 kilograms of feces in one to two months. Chicken manure is a high-quality organic fertilizer, which contains many elements such as nitrogen, phosphorus and potassium. After chicken manure is fermented, the fertilized crops can be directly absorbed, which promotes the decomposition of fertilizers and nutrients, so that the roots of crops can absorb nutrients as soon as possible.
Third, the project plan
1, short-term plan
Within one year, the chicken farm will be transformed into a chicken enterprise. Raise 65,438+0,000 high-quality chickens every month, realize monthly batch sales by rolling development, and develop into a distinctive green food brand in the existing sales channels.
2. Long-term plan
Within three years, establish a diversified and comprehensive development model for domestic chickens, woodlands and other poultry. Breeding enterprises will use barren hills and woodlands and soil chicken manure to develop and green trees. In addition, the company will also carry out deep processing of native chicken products, such as quick-frozen native chicken and native chicken. , increase the added value of products, improve economic benefits, and finally become a three-dimensional ecological and diversified comprehensive breeding enterprise.
Fourth, the cost budget
1, salary budget
There are 2 keepers, technicians 1, and the monthly salary is 1000 yuan.
2. Investment budget
Note: The investment budget is calculated on a one-year basis.
(1) Site construction fee: 5,000 yuan.
(2) Duty room and feed room: 6,000 yuan.
(3) Transport vehicle 1 vehicle: 20,000 yuan.
(4) Feed chickens 1 1,000 yuan per month: 3,000 yuan for chicks, 0,000 yuan for corn and bran 1 1,000 yuan for utilities.
(5) Miscellaneous expenses such as net, material tank and oil cost are 3,000 yuan.
According to the above, the investment demand for one year is 10 10000. Because chickens are raised in several batches a year, the initial investment does not need 65,438+00.10,000. According to the consumption of chickens, vaccines, medicines and feed, the first batch of chickens needs 3 1 000 yuan, with an initial investment of about 50,000 yuan, a total investment of 35,500 yuan for chicken farms and 20,000 working capital. (Note: The fees in the market analysis do not include the fees for agricultural vehicles, and the fees for fixed places are equivalent. )
3. Operating cost budget
Raising 12000 chickens a year, the total cost is 10 10000 yuan.
Verb (abbreviation of verb) risk prediction
1, operational risk
(1) Whether the geographical location of the business premises is reasonable;
(2) the invasion of snakes, rats and other pests;
(3) Whether the chicks survive in large numbers;
(4) Whether the prevention and treatment of diseases are in place;
(5) Whether the market is smooth;
(6) Whether the prices of feed and other items are low, and whether the actual investment exceeds the budget;
(7) Whether the management system is perfect.
2. Management measures
(1) When choosing a business place, we should conduct on-the-spot investigation, make more choices, propose more plans, ask experts to evaluate and choose the best plan.
(2) The chicken coop is set reasonably, and the site is used to prevent snakes and rats.
(3) Adopt high-quality chickens, improve the brooding skills of staff, and establish a scientific and high-quality brooding room.
(4) Hire professional native chicken disease prevention and control technicians to put the disease prevention and control work in an important position.
(6) hoard feed, compare with multiple companies, purchase reasonably, make economic accounting for each investment, and be lenient or complementary in budget.
(7) Adopt advanced management system and the mode of combining cooperatives, farmers and employees.
Marketing of intransitive verbs
1, marketing strategy
Combine large households and retail investors, set up professional cooperatives, increase commodity output, gradually expand the market, and finally build brands.
2. Marketing methods
(1) acquaintance recommendation: acquaintance introduction.
(2) Public relations marketing: use the relationship of chicken dealers to promote the marketing of chicken dealers.
(3) Publicity and promotion: go to various towns and villages for publicity and promotion, especially the publicity of the main comprehensive markets in the city.
(4) Hotel promotion: go to hotels, restaurants, farmhouses and other places to promote.
(5) Personnel sales promotion: direct sales promotion.
(6) Street setting: Set up sales points in major comprehensive markets for direct sales.
3. Business plan
(1) Develop the breeding forest land into two parts, and form a rotational grazing mode.
(2) Contact manufacturers and big buyers to stabilize sales.
(3) Set up chicken cooperatives to realize large-scale operation.
(4) Set up street sales points to improve economic benefits and popularity.
(5) Contact hotels, restaurants, etc. Establish a regular buyer.
(6) After the short-term plan is completed, implement the long-term plan and finally establish a diversified comprehensive aquaculture enterprise.