I don't know how to build a team culture. To establish a team culture, first communicate the goals, then act, and then act with good comrades is a team, and over time is the formation of culture.
Operation team culture: how to build a website operation team? From a deeper perspective, website operation is inherently systematic, professional and sustainable, which seems simple but not simple, and determines the composition of the operation team. You're welcome to say that without the above three points, it is impossible to run a website well, and the website has been going downhill from the beginning. I have been in contact with an e-commerce website in the wine industry. Of course, there was also an e-commerce website for alcohol before him, but this wine website shocked me. Website traffic basically comes from bidding promotion, the conversion rate tends to zero, and various website operation indicators are terrible. When I asked why this happened, I was the first person to find the problem: how many teams do it, but I don't know what website operation is? Looking closely at this team, the basic setting is very comprehensive. The promotion department, planning department, editorial department and customer service department have basically been equipped with the personnel needed by the operation team, but the website performance is still very poor, which has to make people think deeply. Back to this wine website, the staff of the promotion department only know basic external links, keyword optimization, bidding, and have a little knowledge of SEO; The planning department plans some Weibo and online activities at most, but the response is not great, and the page planning is basically unknown; The articles published by the editorial department every day are not as many as those published by a local news portal, and the articles are hardly included; The customer service department is out of touch with the marketing department, so the communication with customers cannot be applied freely. How can such a mob undertake the operation of a website? So how to build a team and how to control the team? Professional quality should be excellent and independent. Not long ago, I contacted a new station, specializing in the design industry. At first, the project was done for three years, and nothing was gained. Although it has been revised and put forward a new business model, the first problem faced by the operation director is how the sales team sells the products of an unknown new station. The operation director of this activity dug two telemarketing managers in the front line through headhunting and channels, and their quality was very comprehensive. When he took over the sales of website products, he resisted the pressure and used his professional skills and quality to complete the business plan within one month, which made the website achieve a breakthrough of 0. Entrepreneurship itself is a very difficult process, but for a half-dead website, the pressure faced by operators and sales staff can be imagined. Inexperienced employees must not use it rashly, nor can they be immune to tasks. Although the requirements are very demanding, there are many such people, and managers need to constantly dig and know people and be good at performing their duties. Keep the team stable and recommend team building in a solid way. There used to be a website, and the framework of the operation team was often modified by managers. At the beginning, six product departments were reduced to three business departments, which should have been stable. But in less than three months, the operation team was transformed, and the original product department was separated and in an independent state. In one year, the operation team experienced four shocks. The most surprising thing is that every time the operation team changes, all employees who have experienced team changes are surprised except the product manager. Such a shock, soldiers don't know what to do, they don't know what to do, and the establishment is chaotic, which leads to a lot of wrangling and overstaffing. The vibration of the operation team, the most direct is to lead to the overlap of work areas, you can manage, he can manage, and often it doesn't matter. The change of operation team structure aims at optimizing resources and upgrading the team, but frequent changes and changes will lead to work vacuum, team confusion and panic, as well as the loss and departure of personnel. There must be a principle and premise for the innovation and structural change of the operation team: the team needs a new tempering opportunity to complete the set goals; The management changes normally and needs new blood to join; Accord with that fundamental interests of inter groups. Facing the role of team culture objectively, we can't ignore the interest mechanism. Here I talked about two issues, team culture and interest mechanism. Why are we talking together? Because in team building, benefit sharing is an indispensable project of team culture, and of course other cultures are also needed. At this point, I still take the alcohol website as an example. At the beginning of the team's establishment, although it relied on the financial support of the parent company, it was also able to live a pampered and carefree life. However, in the process of in-depth understanding of the website, this habit has led to a sense of superiority in this team from top to bottom, and from top to bottom there has been a morbid state of exaggeration, hypocrisy and overstaffed people. Besides management, it is the negative influence of team culture. I have carefully read the corporate culture that the team inherited from the parent company, which is 100 pages thick. Its culture uses a lot of Confucian core cultural ideas, which is undoubtedly a constraint for such a young team. Friends who like history know that the rule of the world depends on Confucianism, and the rule of troubled times depends on Legalism. What a startup team or start-up team needs is a bloody culture, or more accurately, * * *. Such a mature cultural system used to consolidate the team should not be applied to such a team. More is to use mechanisms to constrain the team. Once, the operation director of a start-up website asked two account managers, what do you want to do most this week? The account manager replied: Double holidays! The director asked: Do you really want to have a weekend off? The manager said: I really want a double holiday. The director said, give me a goal, and there will be a weekend when I reach it! Although the final result was that the account manager failed to achieve his goal and got a double break, his performance that week was still very good. Look at the function of interest mechanism from the side. There are fewer people who write the interests into the team culture, but more are unrealistic dreams and empty talk such as "one glory and one loss". The precipitation of team culture mostly embodies secular things such as interest mechanism and gambling. No team or company has just started with the goal of serving the country and patriotism. They just want to make more money.
How to build a team building team can start from the following aspects;
1, define team goals.
Have a clear team goal and make it go deep into the hearts of every employee. The goal is a flag, a bright light, which can lead everyone to work hard in the same direction until the expected result is achieved. Doing anything without a clear goal is like swimming in a straggler, and never finding a dock in the vast sea. Goals can be management goals, production goals, safety goals, quality goals and efficiency goals. As long as it is a well-thought-out goal that meets the requirements of its own development, every employee must keep it in mind and preach it many times at the pre-shift meeting, so that everyone can unify their thinking, reach a * * * understanding, and make clear the direction of their efforts, so as to carry out work and production in a purposeful and planned way.
2. Respect team members
Teacher Tan Xiaofang, a well-known team spirit training expert, believes that respecting employees should not only respect their personality and labor achievements, but also respect their rational opinions and suggestions. When employees make achievements through hard work, they should be encouraged to make persistent efforts. When an employee makes a mistake due to mental paralysis, he should sincerely point out the root of the problem and the direction of future efforts, hoping that similar things will not happen next time or that he can see his good performance next time, instead of blaming him blindly.
Step 3 motivate team members
A team member with very high performance recalled, "In the past few years, all four of us were led by him. Every day after work-no matter how busy the day is, no matter how much work needs to be done-he will come to our desks. " Thank you for your excellent performance today. "This situation is rare in China enterprises, but one team leader persisted for four years and said an encouraging word to his team members every day. This means that motivation is very important and worth persisting in, and it also means that motivation is very effective, otherwise a manager will not persist for four years for no reason.
4. Strengthen team communication
An excellent enterprise emphasizes the sincere unity of the team, and how to communicate among team members is a university question. Because, if communication between members is not good, conflicts will often arise, resulting in internal friction and affecting the normal operation of enterprises. Teacher Tan suggested that managers should trust their subordinates and give full play to their wisdom and strength to make suggestions for enterprises. We should actively create conditions for managers and employees, employees and managers to communicate with each other. Form a good atmosphere of sincere communication, mutual trust and cooperation between superiors and subordinates and employees in the team.
5. Build team spirit
At work, we should not only pay attention to the display of individual ability, but also pay attention to the overall cooperation, so that everyone can realize that individual failure is the loss of the team. Everyone should always have the overall situation concept, focus on team interests, unite and cooperate, and advance together. Why do Japanese people have such a high team spirit? Let's see how Japanese companies do it. In Japanese companies, everyone has a bonus, or none at all. Some people in the organization are not, that is to say, some people in the organization are poor and some people are excellent. Bad people will lose face, and good people will lose face. So everyone feels that they are no longer equal. How can we cooperate effectively?
6. Beware of groupism
Teacher Tan Xiaofang suggested that managers should be alert to small group doctrine while establishing team consciousness-if team members and leaders get too close, the team will evolve into XX Corps. For the whole organization, the harm is very great. Case: Guangdong CTS 14 business elite, including a senior vice president and a set of outbound travel leading groups, responsible for market planning, computer technology experts and so on. Resign collectively and form a new travel agency.
How to build a team when starting a business? Xie Wen said that entrepreneurs must choose heterogeneous teams when forming entrepreneurial teams, because the higher the heterogeneity of the teams, the better. There should be a natural combination of strength and weakness between teams in order to operate better. Li Zhu, CEO of Youshi.com, also said that starting a business must find two or three like-minded people. These two or three people are the core of the company. As long as these two or three people can persist, the company will be easy to succeed. On the team's talent strategy, Dai Zhikang said that although talent is very important for start-ups, entrepreneurs should pay more attention to the vision of * * * at the initial stage of their business, and never abandon the vision of * * * because they cherish talent. Chennian said that during the financial crisis, you must never let the management team relax. Once you relax, your money will run quickly. At the same time, Chennian said that people who want to start a business must consider the situation before starting a business. Once they start a business, they will become organizational contributors, and it is very difficult to change from individual contributors to organizational contributors. Li Kaifu: I don't approve of dropping out of school or starting a business as soon as I graduate. Have several years of entrepreneurial experience, especially in a good institution. Xie Wen: No time is a good time to start a business. This is also a reality. The real situation is compared with what we did in 1996. It was a virgin land at that time. When we went to the Great Northern Wilderness, we braved the heavy snow to build a shack and throw it on the ground, which was very good. But now, within the intuitive scope of common sense, there are many services you can see that can be carried out by relying on the Internet, and quite a few of them have been monopolized by giants, so if they are not monopolized, they occupy the highest end. Old age: don't go against the general trend when starting a business. I have learned a personal lesson over the years, that is, you should not go against the general trend. Don't be emotional at this time, in fact, being emotional is a very fatal thing that affects people. Dai Zhikang: Now is definitely the best time to start a business. If you want to do something now, now is definitely the best time to start a business. You can think that if today's market is like the entry of a large number of VCS in 2006 and 2007, both your own psychology and the surrounding environment will bring you a heavy impact, often negative. Lizhu: Next year is the best time to start a business on the Internet. You must choose to start a business when the industry is at a low ebb.
How to establish a team culture trainer: Tan Xiaofang
Trainer: Yan Yidan
Course background: Team building is a great creation, a foundation of modern enterprise management, a platform and the basic starting point of building a company. Team refers to some people with the same values and goals to achieve these goals and values ... corporate culture and team building training.
Trainer: Tan Xiaofang
Trainer: Chen Fang
Trainer: Liu Chengxi
This book is for planning your company's sales skills, such as the level of business director and improving team building skills. The main purpose is to build an iron cadre team, which will help the company's development and efficient team building and management.
The course "Professional Sales Skills" aims at training professional sales representatives. Based on the whole sales process, it systematically analyzes the characteristics of each link of sales and the construction and management of high-performance teams.
1, carry forward the spirit of unity and cooperation and cooperate with each other.
Starting from the whole region, all departments and individuals should work together in Qi Xin, closely focus on the enterprise goals, cooperate with each other and cooperate with each other, so as to win every inch of land and finally win. Less prevarication and more cooperation between departments and colleagues; Less apathy, more enthusiastic help; Less contradictions and disputes, more unity and cooperation ... so as to give full play to the team effect that one plus one is greater than two.
2. Establish a seamless communication mode.
Communication is the basic way of information transmission, and information transmission, feedback and mutual sharing in the process of team management are the basis and guarantee for making management decisions and implementing effective management.
Therefore, we can often hold some symposiums to communicate face to face with colleagues, which is the most effective way of communication, because both sides can understand not only the meaning of words, but also the meaning of body language, such as gestures and facial expressions. Holding some outdoor activities and competitions can further enhance the communication between colleagues.
3. Pay attention to every holiday and employee's birthday.
Festive celebrations and birthday cards are not only blessings to employees, but also can adjust the daily working atmosphere. This project is being implemented by the company, but it can be further implemented in more aspects, such as the big red envelope in the Spring Festival; Gift boxes from traditional festivals in China; Children's Day also has gifts for children; Father, mother's day to employees' parents, etc., will send care bit by bit.
4. Care for employees' families
Caring for employees' families can often capture employees' hearts, because various performances in the company make employees feel a sense of accomplishment in front of their families and satisfy their "face" problems. For example, if an employee's family is sick, the company can send representatives to visit; Employees' wedding events are more likely to be congratulated by all employees, and the company may wish to take this opportunity to hold a party; Appropriate rewards can also be given to the children of employees who successfully enter prestigious schools; Regularly invite employees' families to participate in activities organized by the company and thank them for their support to employees' work.
Step 5 respect each other
First, every member in the department can respect and understand each other, otherwise a team will not be able to implement and will be dissolved; Second, all departments should respect each other and actively cooperate with other departments. Only when people respect each other, respect each other's skills and abilities, respect each other's opinions and opinions, and respect each other's total contribution to the organization, can the team work more efficiently than these people alone.
6. Fully tap the potential of employees.
Thinking and dealing with problems from the overall interests of the team is the basic responsibility and consciousness that every employee must have. Team consciousness and skills can be instilled and cultivated through training. As the carrier of knowledge, the dedication of all knowledge to the organization will determine the fate of the organization in the market. The formation of enterprise's core competitiveness depends on the full play of employees' individual abilities, but the real competitive advantage of an organization always comes from the collective wisdom of the team. Someone has done research in this field. Everyone only uses 20% of their abilities in their daily work, and 80% of their potential has not been brought into play. If this part of their ability is fully utilized, the result will be unpredictable. Therefore, it is necessary to empower employees to give full play to their potential abilities.
7. Strengthen training.
Training is an important management tool in modern enterprise management, and it is also the driving force of enterprise employees' career development. It can make employees have a profound experience and understanding of corporate culture and corporate goals, cultivate and enhance their sense of identity with the enterprise, improve their professional quality and professional technical level through training, and meet the qualification requirements, which is beneficial to both enterprises and individuals. There are various forms of training, such as internal training, hiring trainers, providing full-time learning opportunities for employees, and giving certain subsidies to employees who have obtained labor qualification certificates at their own expense.
8. Create a harmonious working environment
Creating a good working atmosphere in the company is the key to do a good job in team building. The interaction between people is very obvious. Creating a good humanistic atmosphere in enterprises embodies the equality of personality between people. Through the development of corporate culture, we should cultivate * * * values and codes of conduct, create a working atmosphere of mutual encouragement and help, and form a team spirit of "raising a glass to celebrate if you win, and saving if you lose". With a harmonious working environment, every employee can not only do well in the enterprise, but also be happy, thus continuously enhancing the cohesion of the enterprise.
What is team culture? Team culture refers to a subconscious culture formed by team members in the process of mutual cooperation in order to realize their own life value and the same goal of the team. Team culture is the product of social culture and the traditional cultural concept formed by the team for a long time, including values, highest goals, code of conduct, management system, moral fashion and so on. It takes all employees as the working object, through publicity, education, training, cultural entertainment, heart-to-heart friendship and so on. , maximize the unity of employees' will, standardize employees' behavior, unite employees' strength and serve the overall goal of the team.
Team culture consists of the following elements:
People, people are the core strength of the team;
* * * With a common purpose, * * with the goal of navigating for team members, let team members know where to go; The positioning of the team (place), the positioning of the team is to clarify who chooses and decides the team members, who the team is ultimately responsible for, and how the team motivates its subordinates.
Power, which defines the authority of the team within the organization and the team;
Plan, define the plan and steps to achieve the goal.
The Significance of Team Culture Construction
Strengthening the construction of team culture is of positive significance to the development of enterprises.
Team has become a powerful core value of many enterprises in the process of corporate culture management! Team building has also become a crucial issue in the process of in-depth cultivation of corporate culture. It is important and necessary to strengthen the construction of team culture.
According to the actual situation, development goals and work plan of the operation department, the operation department will build a "learning type" in an all-round way. The starting point of "interactive" team is to constantly improve the cooperative spirit of employees, broaden their career, adjust their thinking mode and work mode, find and solve problems in time, and build a harmonious and dynamic team!
Team culture is the work style, thinking habit and behavior norm formed in the process of team development. An efficient team comes from a unified team culture. Once the team culture is formed, it will strongly support the thoughts and behaviors of team members. Simply put, team culture is mainly manifested in the following three aspects: 1. Team spirit Team spirit is a kind of collective consciousness recognized by team members, a manifestation of team members' working psychological state and morale, a manifestation of team members' common values, ideals and beliefs, and a spiritual force to unite and promote team development. Team spirit is the high integration of employees' thoughts and mentality, the tacit understanding and complementarity of employees' actions, the synchronous development of "self" and "self", and the mutual tolerance and understanding among employees. The essence of team spirit is a kind of strength, which is a kind of resultant force and collective strength condensed through the same beliefs, concerted actions, acquaintances' work style, existing values and standard behavior norms. It can grow through shaping, spread through education, develop through incentive mechanism, and live endlessly through the carrier of actors. The formation of team spirit mainly comes from two aspects: on the one hand, human beings tend to live in groups, which can meet all kinds of needs that people can't get in a single situation, eliminate loneliness and adjust psychology and behavior; On the other hand, the goal of the organization is to complete the task and mission, which requires Qi Xin, a member of the organization, to work together, unite and cooperate to form cohesion. Team spirit can strengthen the collective consciousness of team members, promote the effective operation and development of the team and improve the overall efficiency of the organization. A team with team spirit often shows high morale. Team members have a strong sense of belonging and unity to the team. They sincerely link their future with the fate of the team and are willing to do their best for the interests and goals of the team. Team members have a high degree of loyalty to the team, and will never allow anything that harms the interests of the team to happen, and they have a sense of team honor. Team members trust each other, cooperate with each other, share information and help each other in the same boat. The team formulates clear team norms, and the values of team spirit are deeply rooted in the hearts of the people. The culture and public opinion of team spirit occupy a dominant position in the team atmosphere. The efficiency of Japanese enterprises is internationally recognized. They value team effectiveness, not individual performance. Japanese enterprises have a special spirit, which is what the Japanese usually call "harmony". This special team spirit has always been regarded as the pillar of Japan's economic development, and its main content is harmony, unity and struggle. In enterprise practice, the result of implementing "harmony" is to maintain a highly harmonious interpersonal relationship and a close working environment. Secondly, in the process of enterprise decision-making, it is manifested as collective unanimous approval. Thirdly, the implementation and application of the principle of "harmony" make all employees clear their goals, point them to the goals of the group, and transform their personal direction into the direction of the group. The result of "harmony" is to strengthen the cohesion within the organization, bring high quality and efficiency, and provide an inexhaustible source of strength for establishing a strong brand. 2. Team Emotion The management style, independent working environment and challenging work of the team enable members to trust each other, communicate frankly, openly and equally, have harmonious interpersonal relationships, are happy physically and mentally, have a strong desire to participate, and are full of enthusiasm and vitality in their work. Difficulties and setbacks are often encountered in the process of team development, but a high-level team can make team members get along well and enjoy the fun of being a team member, and there is no lack of humor in the team. The internal morale of the team is high, and the team members are not afraid of difficulties and setbacks, and always maintain a strong fighting spirit. In the cultural atmosphere, teams not only emphasize team spirit, but also encourage individuals to improve and develop themselves, and put an end to the cultural tendency of overemphasizing team spirit and overwhelming individuality, thus stimulating individuals' enthusiasm, initiative and creativity. 3. Team Efficiency Team members constantly improve their ability, quality and awareness, and the whole team is filled with the atmosphere of lifelong learning. Team goal is unified, division of labor is clear, power and responsibility are clear, and the work is positive and decisive. Teams are unconventional, often able to solve problems creatively, have a good early warning system and the habit of detecting changes, and can quickly respond to changes in technology and adjust changes in values. Equal team atmosphere makes members speak freely, put forward different opinions and plans from different angles, and make decision-making scientific and reasonable. Establish close ties within the team and between the team and other departments of the organization, so as to make information communication smooth and improve decision-making efficiency. The core of team culture is team values. To establish an efficient team culture, it is necessary to establish the core value system of the team. The so-called core value system of a team is a series of basic ideas, thoughts and beliefs formed in the process of team development, which are helpful to guide the team's practical activities and realize the team's goals.