IDCC was first proposed by Beijing Senenpu Consulting Co., Ltd. in 2008.
That is, on the basis of traditional telemarketing (DCC), Internet marketing is added.
Extended data:
Network marketing is an integral part of an enterprise's overall marketing strategy. Network marketing is to achieve the overall business objectives of enterprises. It is a broad word to create various activities in the network marketing environment with the Internet as the basic means. From the current commercial point of view, network marketing covers a broader concept, network products, and the Internet.
On-line Marketing (E-Marketing) came into being with the Internet entering into commercial applications, especially after the wide application of the World Wide Web (www), e-mail, search engines and social software, the value of online marketing became more and more obvious.
Digital marketing is a practical activity to promote products and services through digital communication channels, and to communicate with consumers in a timely, relevant, customized and cost-saving way. Digital marketing includes many technologies and practices in Internet marketing.
The scope of digital marketing is wider, including many other communication channels that do not need the Internet. Therefore, the field of digital marketing covers a series of elements, such as mobile phones, SMS/MMS, display/banner advertisements and digital outdoor advertisements.
References:
Baidu encyclopedia-network marketing
References:
Baidu Encyclopedia-Digital Marketing